The Legal Marketing Agency that wins signed matters, not clicks.
Law firms, barristers and chambers across family, personal injury, commercial, criminal and conveyancing. The legal marketing agency for compliant SEO, high-intent Google Ads and intake-built sites — law firm marketing tuned to high case values and the long deliberation a serious legal matter demands. We know the difference between an enquiry and a qualified, conflict-checked matter.
Trusted by teams at
Across managed firms. High-intent Google Ads + practice-area SEO + intake CRO compounding over 12 months.
Google Business Profile, suburb and practice-area landing pages, and review programmes built for legal.
Bids tuned to case value, not cost-per-click — because one signed personal injury or commercial matter funds a quarter of spend.
If your current agency feels like a cost centre,
it probably is.
- —Agencies that bill for hours, not outcomes
- —Juniors running your strategy
- —Vanity dashboards that don’t tie to revenue
- —Slow, quarterly reporting with no accountability
- ✓A senior pod across strategy and execution
- ✓Strategy from operators who’ve scaled ASX brands
- ✓Real-time revenue attribution, not impressions
- ✓Weekly ship cycles with a named Growth Lead
Every lever a Legal Marketing Agency should pull.
Six disciplines. One senior pod. Industry-tailored playbook, weekly ship cycles, AI-native execution.
Practice-area SEO
Family, PI, criminal, commercial and conveyancing pages built to rank. Compliant content that never crosses advertising rules.
Learn moreHigh-intent Google Ads
Bids tuned to case value and lifetime matter worth, not cheap clicks. Tight negatives to filter tyre-kickers.
Learn moreLocal SEO + map pack
Google Business Profile, suburb pages and review programmes so your firm owns the postcodes you practise in.
Learn moreIntake-built websites
Conversion-built sites with intake forms, call tracking and live chat that capture matters out of hours.
Learn moreReputation + reviews
Compliant review acquisition and reputation defence — critical when 81% of clients read reviews before calling a firm.
Matter attribution
Call tracking plus CRM and practice-management integration so every dollar maps to a signed, conflict-checked matter.
Discover. Strategise. Execute. Compound.
Discover
Deep audit of your business, funnel, ad accounts and competitors. 7–10 days.
Strategise
A bespoke 12-month growth roadmap with KPIs, milestones and budget guardrails.
Execute
A senior pod ships campaigns, pages and automation in weekly sprints.
Compound
Monthly executive reviews with forecasts, attribution and next-level plays.
Real wins for Professional Services.
A snapshot of the work we've shipped for professional services brands. Real numbers, signed off by the team that ran them.
Tego Insurance
Bell Partners
Click Start Digital
Dentons
East Wood Law
KPMG
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Recognised by
As featured in
Whitehat vs the alternatives.
Three ways to work with us.
Every engagement is scoped to your goal — not slotted into a fixed retainer ladder. Pick the shape that matches where you are; we’ll forecast the investment in your first call.
Project Sprint
A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.
- ✓One senior strategist, one channel
- ✓Weekly working session
- ✓90-day roadmap on day 7
- ✓Direct Slack / Teams line
Growth Retainer
A senior pod plugged into your business. Strategist, specialists and creative working in weekly ship cycles, all tied to a revenue number your CFO signs off on.
- ✓Dedicated Growth Lead + senior pod
- ✓SEO, Paid, Web or AI — any mix
- ✓Weekly ship cycles, monthly QBRs
- ✓Revenue-tied attribution dashboard
Embedded Partner
Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.
- ✓Fractional CMO / Head of Growth
- ✓Multi-pod execution capacity
- ✓Priority ship queue
- ✓Executive board reporting
Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.
Legal Marketing Agency questions, answered straight.
Still got questions? Our team replies to every enquiry inside 24 hours.
What does a Legal Marketing Agency do?
A legal marketing agency builds case-acquisition systems for law firms and barristers — practice-area SEO, high-intent Google Ads, intake-built sites and review programmes. As a law firm marketing partner we run every channel inside the legal advertising and solicitor conduct rules, tying lawyer marketing spend to signed, conflict-checked matters rather than raw clicks or enquiries.
How much does a legal marketing agency cost?
Our legal marketing agency retainers scale with practice areas and competition. Most single-office firms invest across practice-area SEO, Google Ads and intake CRO; multi-location and personal-injury firms invest more. With a 412% average lift in qualified case enquiries, the retainer is sized against case value, not cost-per-click.
What results can marketing for law firms deliver?
Across managed firms our marketing for law firms delivers a 412% average lift in qualified case enquiries and #1 map-pack rankings for core practice areas, at a 14.5× average return on ad spend measured on signed matters. Because one commercial or personal injury matter can fund a quarter of spend, we bid to case value and report on matters won, not clicks.
How do you stay compliant with legal advertising rules?
Every page and ad is reviewed against the Legal Profession Uniform Law, solicitor conduct rules and the personal-injury advertising restrictions that apply in states like NSW and Queensland. No guarantees of outcome, no misleading claims, no prohibited PI advertising. We have marketed regulated sectors for 13 years, so compliance is built in, not bolted on.
Do you work with single lawyers, firms and barristers?
Yes — sole practitioners, multi-partner firms, chambers and individual barristers. Sole practitioners get hyper-local lawyer marketing focused on one or two practice areas. Larger firms get a templated practice-area and suburb-page system with a centralised paid layer and per-office local override, all mapped to a 412% enquiry-lift playbook.
How long until we see more case enquiries?
Paid case enquiries from Google Ads typically lift within 14–30 days of an account restructure, because high-intent legal searches convert fast. Practice-area SEO and content compound over 90–180 days. Across managed firms the combined effect reaches a 412% average enquiry lift inside the first 12 months.
How do you measure ROI on lawyer marketing?
We track every call and form with call tracking and tie it through your CRM or practice-management system to signed, conflict-checked matters and their fee value. That is how we report a 14.5× average return on ad spend — measured on matters won and revenue, not clicks. Marketing for law firms only counts when it produces fee-paying work.
Do you do SEO for law firms?
Yes — SEO for law firms is core to what we do. We build practice-area and suburb pages for family, personal injury, commercial, criminal and conveyancing searches, all written inside the solicitor conduct and legal advertising rules. Law firm SEO sits alongside Google Ads and intake CRO in one compliant system, and across managed firms it helps lift qualified case enquiries 412% on average.
Everything else we run in-house.
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.