White-hat link building that builds the authority your rankings depend on.
Links are still the single strongest off-page ranking signal, and the gap between what earns an editorial placement in a DR 70+ publication and what gets ignored is enormous. Our link building services close that gap through digital PR, expert commentary, data-led content and genuine outreach — never paid link schemes, never shortcuts that put your domain at risk.
Trusted by teams at
Every link we earn is editorial — placed because a journalist, editor or publisher found genuine value in the content or expertise we provided. We never buy links, use private blog networks or engage in schemes that violate Google's guidelines.
We target authoritative Australian and international publications — not content farms masquerading as media. The average domain rating of our placements is DR 70+, which means the authority transfer to your domain is real and measurable.
The most scalable link-earning strategy is becoming a reliable source of newsworthy content. We run digital PR campaigns — original research, reactive newsjacking and expert commentary — that earn coverage without paying for it.
If your current agency feels like a cost centre,
it probably is.
- —Agencies that bill for hours, not outcomes
- —Juniors running your strategy
- —Vanity dashboards that don’t tie to revenue
- —Slow, quarterly reporting with no accountability
- ✓A senior pod across strategy and execution
- ✓Strategy from operators who’ve scaled ASX brands
- ✓Real-time revenue attribution, not impressions
- ✓Weekly ship cycles with a named Growth Lead
Every lever our link building services pull.
White-hat link building, digital PR and domain authority growth — reported link by link, placement by placement.
Backlink audit & disavow
A full audit of your existing backlink profile — toxic link identification, disavow file preparation and a gap analysis against your top-ranking competitors to show exactly what authority you need to close the gap.
Digital PR campaigns
Original research, industry surveys and data-led content designed to earn press coverage and editorial links in top-tier Australian publications — the kind that build entity-level authority, not just raw link count.
Expert commentary outreach
We position your spokespeople as go-to sources for journalists covering your industry. Reactive outreach to breaking stories, proactive pitching on evergreen topics — links earned through genuine expertise.
Data-led content for links
Original studies, industry reports and visual assets created specifically to attract inbound links from other sites in your niche — assets that keep earning placements long after they're published.
Guest editorial placement
Carefully selected guest editorial opportunities in relevant, high-authority publications. Every placement is vetted for editorial quality and domain authority before we commit your brand to it.
Authority & domain rating reporting
Monthly reporting on links earned, domain rating trajectory, referring domain growth and organic ranking correlation — so you can see the direct line between off-page authority and search performance.
Discover. Strategise. Execute. Compound.
Discover
Deep audit of your business, funnel, ad accounts and competitors. 7–10 days.
Strategise
A bespoke 12-month growth roadmap with KPIs, milestones and budget guardrails.
Execute
A senior pod ships campaigns, pages and automation in weekly sprints.
Compound
Monthly executive reviews with forecasts, attribution and next-level plays.
Real SEO results from real Australian brands.
A snapshot of the SEO work we've shipped. Real numbers, signed off by the team that ran them.
Eden Hair Extensions
Salesforce
Tego Insurance
The Meat Store
Aston Homes
Awake Academy
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Recognised by
As featured in
Whitehat vs the alternatives.
Three ways to work with us.
Every engagement is scoped to your goal — not slotted into a fixed retainer ladder. Pick the shape that matches where you are; we’ll forecast the investment in your first call.
Project Sprint
A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.
- ✓One senior strategist, one channel
- ✓Weekly working session
- ✓90-day roadmap on day 7
- ✓Direct Slack / Teams line
Growth Retainer
A senior pod plugged into your business. Strategist, specialists and creative working in weekly ship cycles, all tied to a revenue number your CFO signs off on.
- ✓Dedicated Growth Lead + senior pod
- ✓SEO, Paid, Web or AI — any mix
- ✓Weekly ship cycles, monthly QBRs
- ✓Revenue-tied attribution dashboard
Embedded Partner
Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.
- ✓Fractional CMO / Head of Growth
- ✓Multi-pod execution capacity
- ✓Priority ship queue
- ✓Executive board reporting
Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.
Link building questions, answered straight.
Still got questions? Our team replies to every enquiry inside 24 hours.
What is link building and why does it matter for SEO?
Link building is the process of earning hyperlinks from other websites to yours. Search engines treat these links as endorsements — signals that your content is trustworthy and authoritative. High-quality backlinks from reputable sites are one of the strongest ranking signals in Google's algorithm, which is why professional link building services directly correlate with higher organic positions and more traffic.
What is the difference between white-hat and black-hat link building?
White-hat link building earns links through genuine editorial value — original research, expert commentary, digital PR and useful content. Black-hat link building buys links, uses private blog networks or trades links artificially. White-hat links compound in value over time; black-hat links carry a permanent penalty risk. Choose a link building company that exclusively uses white-hat methods — it's why our clients have zero penalties across 13 years.
What is digital PR and how does it earn backlinks?
Digital PR earns backlinks by creating genuinely newsworthy content — original research, industry surveys, reactive commentary on breaking news — that journalists and editors want to cover. When a DR 70+ publication cites your study or quotes your expert, they link back to your site. Those editorial links carry far more authority than any link you could purchase.
How many links will you build per month?
We prioritise quality over volume. A single placement in a DR 80 national publication is worth more than 50 links from low-authority sites. We set monthly placement targets based on your competitive gap and content calendar, and we report on every link earned — domain, DR, anchor text and estimated authority transfer.
How long does link building take to affect rankings?
New backlinks typically take 4–8 weeks to be discovered and processed by Google, and authority gains compound over 3–6 months as your domain rating builds. The effect is not linear — there are often step-changes in rankings as you cross authority thresholds in competitive niches. We track domain rating and ranking correlation monthly so you can see the trajectory clearly.
How much do link building services cost?
Quality editorial link building is priced by the authority and volume of placements your competitive gap requires — not by a flat cost-per-link. One DR 80 national placement outperforms 50 cheap links, so we set targets against your gap analysis. White-hat work has compounded into $650M+ of client revenue across 13 penalty-free years.
What makes a good link building agency?
A good link building agency earns editorial placements through genuine value — digital PR, original data and expert commentary — never paid schemes or private blog networks that risk a Google penalty. Demand transparent reporting on every link's domain, DR and anchor text. Our placements average DR 70+, and our white-hat-only approach has kept clients penalty-free for 13 years.
What's included in your link building services?
Our link building services cover six levers: a backlink audit and disavow, digital PR campaigns, expert commentary outreach, data-led content built to attract links, vetted guest editorial placement, and monthly authority reporting. Every placement is editorial and averages DR 70+, with reporting that ties domain rating growth directly to ranking movement so you see the authority transfer working.
Do you offer link building in Sydney?
Yes. We run link building for Sydney businesses and brands Australia-wide — digital PR, expert commentary and data-led content that earns editorial placements in the Australian and Sydney publications Google trusts. Outreach isn't tied to where you're based, so a Sydney brand gets the same white-hat process and the same DR 70+ average placements behind $650M+ in client revenue.
Everything else we run in-house.
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.