Google Ads management that treats every dollar like it's our own.
Most accounts quietly leak budget on the wrong clicks. Our Google Ads management Sydney teams run your account day to day — continuous optimisation, tight bid and budget control, and reporting tied to revenue — so spend compounds into profit. Google Premier Partner, 14.5× average ROAS.
Trusted by teams at
Real optimisation every week — search terms, bids, budgets, negatives and creative — by a senior strategist who owns your account, not a dashboard on autopilot.
We manage to revenue and ROAS, not impressions or clicks. Every change is measured against the number that matters to your business.
Your account stays yours. Clear monthly reporting on spend, conversions and return — no locked-in accounts, no mystery management fees, no vanity metrics.
If your Google Ads account runs on autopilot,
it is quietly leaking budget.
- —Budget leaking on the wrong clicks
- —Search terms and negatives left unreviewed
- —Reporting on clicks and impressions, not revenue
- —Locked-in accounts and management fees you cannot see
- ✓A senior strategist who owns your account week to week
- ✓Bids, budgets, negatives and creative optimised every week
- ✓Every change measured against revenue and ROAS
- ✓Your account stays yours, with clear monthly reporting
Everything a managed Google Ads account needs.
Our Google Ads management services cover the account end to end: strategy, build, daily optimisation and reporting across Search, Shopping, Performance Max and remarketing, all run by a senior pod.
Account audit & restructure
We start by auditing your account for wasted spend, then restructure campaigns, ad groups and tracking on a foundation built to scale.
Daily bid & budget management
Ongoing bid, budget and audience optimisation across Search, Shopping, Performance Max and remarketing — pruning waste, scaling what converts.
Ad creative & testing
Continuous ad copy and creative testing, plus extensions and assets, so click-through and quality scores keep climbing.
Landing page & CRO
We align ads to high-converting landing pages — the clicks you pay for shouldn't leak at the last step.
Learn moreConversion tracking & attribution
Proper GA4, conversion and call tracking so every dollar is attributed to revenue, not guesswork.
Full-funnel paid strategy
Where it helps, we extend beyond Google into the wider paid mix — managed by the same senior team.
Learn moreFrom account audit to return on ad spend.
Discover
We audit your account for wasted spend, structure and tracking, and look at your competitors. 7–10 days.
Strategise
A 12-month roadmap covering campaign structure, conversion tracking and budget guardrails across Search, Shopping, Performance Max and remarketing.
Execute
A senior pod restructures the account, then optimises bids, budgets, search terms and ad copy in weekly sprints.
Compound
Monthly reporting on spend, conversions, cost per acquisition and ROAS, with the next tests planned.
Real Google Ads results from real Australian brands.
A snapshot of the Google Ads work we've shipped. Real numbers, signed off by the team that ran them.
Eden Hair Extensions
Salesforce
Tego Insurance
The Meat Store
Wiise
Badge of Honour
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Recognised by
As featured in
Whitehat Agency vs the alternatives for Google Ads management.
Three ways to manage Google Ads with us.
Google Ads management is scoped to the size and complexity of your account and ad spend, not slotted into a fixed retainer ladder. Your ad spend stays separate and always yours. We forecast the investment in your first call.
Project Sprint
A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.
- ✓One senior strategist, one channel
- ✓Weekly working session
- ✓90-day roadmap on day 7
- ✓Direct Slack / Teams line
Growth Retainer
A senior pod plugged into your business. Strategist, specialists and creative working in weekly ship cycles, all tied to a revenue number your CFO signs off on.
- ✓Dedicated Growth Lead + senior pod
- ✓SEO, Paid, Web or AI — any mix
- ✓Weekly ship cycles, monthly QBRs
- ✓Revenue-tied attribution dashboard
Embedded Partner
Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.
- ✓Fractional CMO / Head of Growth
- ✓Multi-pod execution capacity
- ✓Priority ship queue
- ✓Executive board reporting
Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.
Google Ads management, answered straight.
Still got questions? Our team replies to every enquiry inside 24 hours.
How much does Google Ads management cost?
Whitehat's Google Ads management is a monthly retainer scoped to the size and complexity of your account and ad spend — not a fixed price. There's no lock-in, and your ad spend is separate and always yours. As a Sydney-based Google Ads management company, we'll scope a fair fee and forecast the expected return in your free audit before you commit.
What do your Google Ads management services include?
Our Google Ads management services include an account audit and restructure, daily bid and budget management, ad copy and creative testing, landing pages matched to your ads, and GA4, conversion and call tracking. A senior strategist runs the account every week across Search, Shopping, Performance Max and remarketing. Our managed accounts average 14.5× ROAS.
What's the difference between Google Ads management and just running ads?
Running ads is set-up; management is the ongoing work that makes them profitable. We optimise bids, budgets, search terms, negatives, audiences and creative continuously, and tie every change to revenue. Accounts left unmanaged quietly waste spend — active management is where the ROAS comes from.
Do you manage our existing Google Ads account or start fresh?
Usually we manage and improve your existing account so you keep its history and learnings — we audit it, fix the structure and tracking, then optimise. If the account is fundamentally mis-built, we'll rebuild it. Either way, the account stays in your ownership.
Is there a minimum ad spend?
No fixed minimum, but Google Ads works best with enough budget for the algorithm to gather conversion data — for most Australian businesses that's a modest baseline of monthly ad spend. We'll tell you honestly in the audit whether paid search is the right channel for your budget and goals.
How do you report on Google Ads performance?
You get clear monthly reporting on spend, conversions, cost per acquisition and ROAS — tied to revenue, not vanity metrics — plus a live dashboard. You own the account and can see every change we make. No locked accounts and no mystery fees.
Are you a Google Premier Partner?
Yes. Whitehat Agency is a Google Premier Partner — the top 3% of Australian agencies — and has held Google Partner status since 2015. That means direct Google support, beta access and verified performance benchmarks behind your account.
Is Google AdWords management the same as Google Ads management?
Yes — same service, older name. Google retired the AdWords brand in 2018 and the platform has been Google Ads ever since, so anyone searching for Google AdWords management is looking for exactly what we run: search, Shopping, Performance Max and display, managed daily. Nothing about the work differs; only the name on the login screen changed.
What does Google Ads campaign management involve month to month?
Every week we review search terms and add negatives, adjust bids and budgets across campaigns, pause what is losing money and scale what is not, and test new ad copy against the current winner. Every month you get a report tying the spend to revenue. It is the ongoing work, not the launch, that produces our 14.5× average ROAS.
Which Google Ads management tools do you use?
The Google Ads API and Google Ads Editor for bulk work, Google Analytics 4 and Merchant Center for the revenue picture, plus our own portal, which pulls live account data into your monthly report. We reviewed the wider market in our guide to the best Google Ads management tools. Tools inform the decisions; they never make them unattended.
Everything else we run in-house.
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.
