Google Ads management that treats every dollar like it's our own.
Most accounts quietly leak budget on the wrong clicks. Our Google Ads management Sydney teams run your account day to day — continuous optimisation, tight bid and budget control, and reporting tied to revenue — so spend compounds into profit. Google Premier Partner, 14.5× average ROAS.
Trusted by teams at
Real optimisation every week — search terms, bids, budgets, negatives and creative — by a senior strategist who owns your account, not a dashboard on autopilot.
We manage to revenue and ROAS, not impressions or clicks. Every change is measured against the number that matters to your business.
Your account stays yours. Clear monthly reporting on spend, conversions and return — no locked-in accounts, no mystery management fees, no vanity metrics.
If your current agency feels like a cost centre,
it probably is.
- —Agencies that bill for hours, not outcomes
- —Juniors running your strategy
- —Vanity dashboards that don’t tie to revenue
- —Slow, quarterly reporting with no accountability
- ✓A senior pod across strategy and execution
- ✓Strategy from operators who’ve scaled ASX brands
- ✓Real-time revenue attribution, not impressions
- ✓Weekly ship cycles with a named Growth Lead
Everything a managed Google Ads account needs.
A senior pod runs the account end to end — strategy, build, daily optimisation and reporting — across Search, Shopping, Performance Max and remarketing.
Account audit & restructure
We start by auditing your account for wasted spend, then restructure campaigns, ad groups and tracking on a foundation built to scale.
Daily bid & budget management
Ongoing bid, budget and audience optimisation across Search, Shopping, Performance Max and remarketing — pruning waste, scaling what converts.
Ad creative & testing
Continuous ad copy and creative testing, plus extensions and assets, so click-through and quality scores keep climbing.
Landing page & CRO
We align ads to high-converting landing pages — the clicks you pay for shouldn't leak at the last step.
Learn moreConversion tracking & attribution
Proper GA4, conversion and call tracking so every dollar is attributed to revenue, not guesswork.
Full-funnel paid strategy
Where it helps, we extend beyond Google into the wider paid mix — managed by the same senior team.
Learn moreDiscover. Strategise. Execute. Compound.
Discover
Deep audit of your business, funnel, ad accounts and competitors. 7–10 days.
Strategise
A bespoke 12-month growth roadmap with KPIs, milestones and budget guardrails.
Execute
A senior pod ships campaigns, pages and automation in weekly sprints.
Compound
Monthly executive reviews with forecasts, attribution and next-level plays.
Real Google Ads results from real Australian brands.
A snapshot of the Google Ads work we've shipped. Real numbers, signed off by the team that ran them.
Eden Hair Extensions
Salesforce
Tego Insurance
The Meat Store
Wiise
Badge of Honour
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Recognised by
As featured in
Whitehat vs the alternatives.
Three ways to work with us.
Every engagement is scoped to your goal — not slotted into a fixed retainer ladder. Pick the shape that matches where you are; we’ll forecast the investment in your first call.
Project Sprint
A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.
- ✓One senior strategist, one channel
- ✓Weekly working session
- ✓90-day roadmap on day 7
- ✓Direct Slack / Teams line
Growth Retainer
A senior pod plugged into your business. Strategist, specialists and creative working in weekly ship cycles, all tied to a revenue number your CFO signs off on.
- ✓Dedicated Growth Lead + senior pod
- ✓SEO, Paid, Web or AI — any mix
- ✓Weekly ship cycles, monthly QBRs
- ✓Revenue-tied attribution dashboard
Embedded Partner
Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.
- ✓Fractional CMO / Head of Growth
- ✓Multi-pod execution capacity
- ✓Priority ship queue
- ✓Executive board reporting
Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.
Google Ads management, answered straight.
Still got questions? Our team replies to every enquiry inside 24 hours.
How much does Google Ads management cost?
Whitehat's Google Ads management is a monthly retainer scoped to the size and complexity of your account and ad spend — not a fixed price. There's no lock-in, and your ad spend is separate and always yours. As a Sydney-based Google Ads management company, we'll scope a fair fee and forecast the expected return in your free audit before you commit.
What's the difference between Google Ads management and just running ads?
Running ads is set-up; management is the ongoing work that makes them profitable. We optimise bids, budgets, search terms, negatives, audiences and creative continuously, and tie every change to revenue. Accounts left unmanaged quietly waste spend — active management is where the ROAS comes from.
Do you manage our existing Google Ads account or start fresh?
Usually we manage and improve your existing account so you keep its history and learnings — we audit it, fix the structure and tracking, then optimise. If the account is fundamentally mis-built, we'll rebuild it. Either way, the account stays in your ownership.
Is there a minimum ad spend?
No fixed minimum, but Google Ads works best with enough budget for the algorithm to gather conversion data — for most Australian businesses that's a modest baseline of monthly ad spend. We'll tell you honestly in the audit whether paid search is the right channel for your budget and goals.
How do you report on Google Ads performance?
You get clear monthly reporting on spend, conversions, cost per acquisition and ROAS — tied to revenue, not vanity metrics — plus a live dashboard. You own the account and can see every change we make. No locked accounts and no mystery fees.
Are you a Google Premier Partner?
Yes. Whitehat Agency is a Google Premier Partner — the top 3% of Australian agencies — and has held Google Partner status since 2015. That means direct Google support, beta access and verified performance benchmarks behind your account.
Everything else we run in-house.
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.