eCommerce SEO that turns your product catalogue into an organic revenue engine.
Most eCommerce stores leave the majority of their organic revenue potential untapped — buried in poorly optimised product pages, crawl-inefficient faceted navigation and category pages with no authority. As an eCommerce SEO agency, we fix the technical foundation, build buyer-intent content at scale and drive organic revenue that compounds month on month.
Trusted by teams at
We build templated on-page and technical systems that move entire product ranges and category hierarchies at once — the only way to scale SEO across a large eCommerce catalogue without a team of 20.
Across eCommerce SEO engagements. Measured by organic-attributed revenue in Google Analytics, non-brand only, reported against a pre-engagement baseline each month.
Organic traffic only pays if it converts. We optimise for buyer-intent queries and landing page experience simultaneously — so the traffic we send is primed to purchase, not just browse.
If your current agency feels like a cost centre,
it probably is.
- —Agencies that bill for hours, not outcomes
- —Juniors running your strategy
- —Vanity dashboards that don’t tie to revenue
- —Slow, quarterly reporting with no accountability
- ✓A senior pod across strategy and execution
- ✓Strategy from operators who’ve scaled ASX brands
- ✓Real-time revenue attribution, not impressions
- ✓Weekly ship cycles with a named Growth Lead
The full eCommerce SEO agency stack, built to compound.
Technical foundations, catalogue-scale on-page, buyer-intent content and authority building — with reporting tied directly to organic revenue.
Product & category optimisation
Templated title tags, meta descriptions, H1s, product copy and schema across your entire catalogue — built on keyword research mapped to buyer intent at every funnel stage, from awareness through to purchase.
Faceted navigation & indexation
Audit and fix of your filter and facet URLs to eliminate duplicate content, prevent crawl waste and ensure Google indexes only the pages with real ranking potential — critical for Shopify, WooCommerce and large catalogue stores.
Internal linking systems
Programmatic internal linking architecture that distributes PageRank across your catalogue, surfaces category and subcategory pages to Googlebot and creates clear pathways from blog content to commercial pages.
Content strategy for buyer intent
Buyer-intent blog and buying-guide content that captures mid-funnel shoppers before they reach your competitors — planned around search volume, commercial relevance and organic revenue potential, not just traffic.
Digital PR for eCommerce
High-authority backlinks from Australian media, industry publications and niche sites — off-page authority that lifts your domain rating and helps product and category pages compete for the most valuable commercial queries.
Reporting tied to revenue
Monthly organic revenue dashboards — sessions, transactions, revenue and return on SEO investment, broken down by category, product type and keyword cluster, in plain English.
Discover. Strategise. Execute. Compound.
Discover
Deep audit of your business, funnel, ad accounts and competitors. 7–10 days.
Strategise
A bespoke 12-month growth roadmap with KPIs, milestones and budget guardrails.
Execute
A senior pod ships campaigns, pages and automation in weekly sprints.
Compound
Monthly executive reviews with forecasts, attribution and next-level plays.
Real SEO results from real Australian brands.
A snapshot of the SEO work we've shipped. Real numbers, signed off by the team that ran them.
Eden Hair Extensions
Salesforce
Tego Insurance
The Meat Store
Aston Homes
Awake Academy
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Recognised by
As featured in
Whitehat vs the alternatives.
Three ways to work with us.
Every engagement is scoped to your goal — not slotted into a fixed retainer ladder. Pick the shape that matches where you are; we’ll forecast the investment in your first call.
Project Sprint
A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.
- ✓One senior strategist, one channel
- ✓Weekly working session
- ✓90-day roadmap on day 7
- ✓Direct Slack / Teams line
Growth Retainer
A senior pod plugged into your business. Strategist, specialists and creative working in weekly ship cycles, all tied to a revenue number your CFO signs off on.
- ✓Dedicated Growth Lead + senior pod
- ✓SEO, Paid, Web or AI — any mix
- ✓Weekly ship cycles, monthly QBRs
- ✓Revenue-tied attribution dashboard
Embedded Partner
Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.
- ✓Fractional CMO / Head of Growth
- ✓Multi-pod execution capacity
- ✓Priority ship queue
- ✓Executive board reporting
Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.
eCommerce SEO questions, answered straight.
Still got questions? Our team replies to every enquiry inside 24 hours.
What is eCommerce SEO?
eCommerce SEO is the practice of optimising online stores to rank for commercial queries and drive organic revenue. A specialist eCommerce SEO agency covers technical SEO specific to store platforms (Shopify, WooCommerce, Magento), product and category page optimisation, buyer-intent content, faceted navigation management and digital PR — all measured by organic-attributed revenue, not just traffic. Our eCommerce SEO services are scoped to your catalogue size, so a 50-product store and a 50,000-SKU eCommerce SEO company engagement look very different.
How do you handle SEO for a large product catalogue?
We build templated systems — not page-by-page edits — so optimisation scales across thousands of URLs simultaneously. That means programmatic title tag and meta frameworks, bulk on-page updates via your platform's API, and technical fixes applied at the template level so every product and category benefits at once.
What platforms do you work with?
We work across Shopify, Shopify Plus, WooCommerce, Magento, BigCommerce and custom-built stores. Each platform has its own technical SEO quirks — canonical handling, URL structure, faceted navigation and speed — and we have documented playbooks for all of them.
How do you measure eCommerce SEO ROI?
We measure organic-attributed revenue directly in Google Analytics — transactions, revenue and conversion rate from organic, broken down by category, product type and keyword cluster. You see the return on SEO investment in dollar terms every month, not just rankings or sessions.
How long before eCommerce SEO drives measurable revenue?
Most eCommerce clients see measurable organic revenue lift within 90–120 days of the initial technical fixes and on-page optimisation going live. Revenue compounds over 6–12 months as content builds authority and catalogue optimisation matures — our average is +310% organic revenue at the 12-month mark.
How much does an ecommerce SEO agency cost?
Our ecommerce SEO services are scoped to your catalogue size, platform and competitiveness — a 50-product store and a 50,000-SKU engagement look very different. Because we report organic-attributed revenue directly in Google Analytics, the retainer is justified in dollar terms each month. Our clients average +310% organic revenue at 12 months.
What makes a good ecommerce SEO company?
A good ecommerce SEO company optimises at catalogue scale — templated systems that move thousands of product and category URLs at once — and reports organic-attributed revenue, not just traffic. Look for platform-specific playbooks, faceted-navigation expertise and a clean record. We've run white-hat only for 13 years with zero penalties and average +310% organic revenue across ecommerce engagements.
Are ecommerce SEO services or Google Ads better for an online store?
Both work best together, but organic compounds while paid stops the moment you stop spending. Google Ads buys immediate visibility; ecommerce SEO services build an asset that grows — our stores average +310% organic revenue in 12 months. Most merchants we work with run paid for fast wins and high-margin terms, then let SEO take over the bulk of revenue as catalogue authority matures.
Do you provide ecommerce SEO in Perth and other Australian cities?
Yes. We're a national ecommerce SEO agency, so we run campaigns for online stores in Perth, Sydney, Melbourne, Brisbane and Adelaide alike — the work is platform- and catalogue-driven, not location-bound, and most of it runs remotely. Wherever your warehouse sits, we optimise the same way, and our stores average +310% organic revenue at the 12-month mark.
Everything else we run in-house.
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.