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Web Design Agency · Sydney Sydney · Est. 2013

The web design agency that lifts conversions 187%.

Conversion-focused web design and development on Shopify, WordPress, Webflow and headless stacks. Every page mapped to one conversion goal, every site under 2.5s LCP, every build benchmarked against your previous numbers at 60 days post-launch.

+187%
Avg conversion lift on rebuilds
2.1s
Avg mobile LCP at launch
47
Sites shipped in 2025
G
Shopify Plus Partner · Webflow Partner · Elementor Expert
Top 3% AU agencies

Trusted by teams at

+187%
Average conversion lift on full rebuilds

Measured against the previous site at 60-day post-launch. Across 47 client builds in 2025.

2.1s
Average Largest Contentful Paint (mobile)

Under Google's 2.5s threshold. Faster sites rank, convert and retain better. Performance is a feature.

92+
Average Lighthouse Performance score

Across all sites we ship. Accessibility 95+, Best Practices 95+, SEO 100. Non-negotiables, not aspirations.

Why founders switch to us

If your current agency feels like a cost centre,
it probably is.

What you’re dealing with
The old way
  • Agencies that bill for hours, not outcomes
  • Juniors running your strategy
  • Vanity dashboards that don’t tie to revenue
  • Slow, quarterly reporting with no accountability
How we work
The Whitehat way
  • A senior pod across strategy and execution
  • Strategy from operators who’ve scaled ASX brands
  • Real-time revenue attribution, not impressions
  • Weekly ship cycles with a named Growth Lead
What's included

Every lever a Web Design Agency should pull.

Six web design services under one senior design + dev pod: conversion-first design, performance-first engineering, training and ongoing growth built in.

🎨

Design system + UX research

Audience research, journey mapping, wireframes, hi-fi mockups and a reusable design system. Built so your team can ship pages, not just request them.

📈

Conversion-focused design

Every page designed to one conversion goal. Heuristic CRO audit, hypothesis-driven layouts, A/B test plan from day one.

Learn more
⚙️

Shopify, WordPress, Webflow, headless

We build on the platform that matches your scale and your team. Shopify (DTC), WordPress + Elementor (content + lead gen), Webflow (marketing), headless (custom).

Learn more

Core Web Vitals + speed

Sub-2.5s LCP, sub-0.1 CLS, sub-200ms INP. Image optimisation, font hosting, critical CSS, edge caching. Measured and tuned before launch.

🎓

CMS training + handover

Your team owns the site after launch. Recorded training, written runbooks and 30-day post-launch support included on every build.

🌱

Ongoing growth + iteration

Optional retainer for monthly CRO testing, new landing pages, performance tuning and small features. Your site never goes stale.

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Site loads in over 4 seconds?

You're paying Google to send traffic that bounces.

Our rebuilds hit 2.1s mobile LCP on launch and lift conversion 187% on average. Free design audit, written report yours to keep.

Free Claim your free design audit
How we work

Discover. Strategise. Execute. Compound.

01

Discover

Deep audit of your business, funnel, ad accounts and competitors. 7–10 days.

02

Strategise

A bespoke 12-month growth roadmap with KPIs, milestones and budget guardrails.

03

Execute

A senior pod ships campaigns, pages and automation in weekly sprints.

04

Compound

Monthly executive reviews with forecasts, attribution and next-level plays.

Client voices

Words from the people paying us.

★★★★★

“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”

Emma
VP of Marketing, Microsoft Australia
★★★★★

“Whitehat treats my business like it’s their own. They really valued our company’s values.”

Whitney London
Founder, Eden Hair Extensions
★★★★★

“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”

Eric Lowenstein
CEO, Tego Insurance

Recognised by

Google Premier PartnerMeta Business PartnerClutch Top 1000Semrush Agency PartnerB&T Agency of the Year 2024AFR Fast 100

As featured in

AFRSmartCompanyStartup DailyB&TThe CEO MagazineInside Retail
The honest comparison

Whitehat vs the alternatives.

Whitehat
Traditional agency
Other digital
Freelancer
Senior strategists
Senior-only
In-house only
Mixed (junior-led)
Solo
AI-native execution
Yes — every workstream
No
Sometimes
No
Reporting cadence
Weekly
Monthly
Monthly
Ad-hoc
Time to results
14 – 30 days
60 – 90 days
60 – 120 days
Variable
Senior strategists 01
Whitehat Senior-only
Traditional agency In-house only
Other digital Mixed (junior-led)
Freelancer Solo
AI-native execution 02
Whitehat Yes — every workstream
Traditional agency No
Other digital Sometimes
Freelancer No
Reporting cadence 03
Whitehat Weekly
Traditional agency Monthly
Other digital Monthly
Freelancer Ad-hoc
Time to results 04
Whitehat 14 – 30 days
Traditional agency 60 – 90 days
Other digital 60 – 120 days
Freelancer Variable
How we partner

Three ways to work with us.

Every engagement is scoped to your goal — not slotted into a fixed retainer ladder. Pick the shape that matches where you are; we’ll forecast the investment in your first call.

6–12 weeks

Project Sprint

Best for: validating one channel or fixing a specific problem.

A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.

What’s included
  • One senior strategist, one channel
  • Weekly working session
  • 90-day roadmap on day 7
  • Direct Slack / Teams line
Outcome
A measurable ranking, ROAS, or CRO lift inside a quarter.
Scope a sprint →
12+ months

Embedded Partner

Best for: enterprise & ASX-listed brands with internal marketing teams.

Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.

What’s included
  • Fractional CMO / Head of Growth
  • Multi-pod execution capacity
  • Priority ship queue
  • Executive board reporting
Outcome
A senior in-house growth function without 12-month senior hiring cycles.
Discuss a partnership →

Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.

FAQ

Web Design Agency questions, answered straight.

Still got questions? Our team replies to every enquiry inside 24 hours.

What does a Web Design Agency do?

A Web Design Agency designs and builds your website end-to-end: UX research, visual design, development, content management, hosting setup and post-launch support. A senior Web Design Agency like Whitehat designs for conversion first — every page mapped to one conversion goal and benchmarked against your previous site at 60-day post-launch.

Which platforms do you build on?

Shopify and Shopify Plus for DTC; WordPress + Elementor Pro for content-led marketing sites with lead-gen forms; Webflow for premium marketing sites; and headless (Next.js + Sanity/Contentful) for custom stacks. We pick the platform that matches your scale and your team, not the one our developers prefer.

WordPress or Shopify — which is right for us?

WordPress (which powers roughly 43% of the web) suits content-rich, service and lead-gen sites that need flexibility. Shopify suits online stores: payments, inventory and shipping are built in, so you ship faster. As a rule we recommend WordPress with WooCommerce when you want one CMS for content and a smaller catalogue, and Shopify or Shopify Plus once commerce is the core of the business. We'll recommend the right fit in your free design audit — based on your goals, not our preference.

Can you integrate our website with our CRM, email and payment tools?

Yes — integrations are part of every build. We routinely connect sites to CRMs (HubSpot, Salesforce), email platforms (Mailchimp, ActiveCampaign), payment gateways (Stripe, PayPal), booking systems and analytics (GA4, Google Tag Manager), plus almost any tool with an API. We map your stack during discovery so leads, orders and data flow automatically — no manual re-keying between systems.

How long does a website build take?

Standard marketing site: 6–10 weeks from kick-off to launch. eCommerce build: 10–16 weeks depending on integrations. Replatform from one CMS to another: 8–12 weeks. We work in 2-week sprints with weekly demos so you see the site come together — no big-bang launches.

How much does a website cost?

Marketing sites scale with page count, integrations and content production. eCommerce builds sit a tier above. We quote fixed-price after the discovery sprint so there are no surprise invoices.

Do you do design only, or design + development?

Both — and we recommend keeping them together. The best-converting sites have the same team designing and building, because every design decision has a development cost and every development constraint shapes design. We can hand off design files to your in-house dev team if needed.

Can you redesign or refresh our existing site?

Yes — website design refreshes and full rebuilds both. We run “refresh” engagements (visual + UX update on existing CMS, 4–8 weeks) and “rebuild” engagements (new platform, new design system, full replatform, 8–16 weeks). We'll recommend the right shape after a free design audit.

Do you provide hosting and ongoing support?

We don't resell hosting (we recommend Kinsta, WP Engine or Shopify's native hosting depending on the build), but we set it up, configure CDN/SSL and hand over fully documented. Ongoing support is available on a monthly retainer or pay-as-needed basis.

Do you offer affordable web design for small businesses?

Yes. Our small business web design comes as fixed-price web design packages quoted after a short discovery sprint so there are no surprise invoices. Affordable doesn't mean templated — every small business site is still mapped to one conversion goal and built to lift conversion 187% on average. We also build for tradies, schools and other industries.

Do you build custom, responsive and mobile-first websites?

Every build is custom web design — your brand, your conversion goals — not a recycled theme, and every site is fully responsive and mobile-first, since most traffic now arrives on a phone. We design on the right platform for you, including WordPress web design, and engineer for SEO and speed from the start, hitting 2.1s average mobile load. White-hat only, since 2013.

Now booking Q3 · 4 spots left

Your competitors
are compounding.
Catch up in 30 min.

A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.

180+
Founders & CMOs booked this year
24h
Average first reply time
4.9/5
Post-session rating
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