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Easy ORA DBA

How a sub-2 second rebuild lifted Easy ORA DBA's engagement 50% and bounce 35% lower

SaaS & B2B Tech · Site relaunch
Web DesignPerformanceSEO Foundations

Whitehat Agency's approach to website optimisation was exactly what we needed. They not only reduced our page load time but also made the site more responsive and user-friendly. Since the redesign, we've seen a 50% increase in user engagement. Their team is professional and results-driven.

Shadab Mohammad
Founder, Easy ORA DBA
Easy ORA DBA — performance-first website rebuild by Whitehat Agency
01
<2s
Page load time
Down from 6+ seconds
02
+50%
User engagement
From cleaner UX
03
−35%
Bounce rate
Mobile-first build
01 · Challenge

A valuable service hidden behind a slow, dated site.

Easy ORA DBA delivers specialised database administration services for businesses running Oracle. The service is technical and high-value — but the website wasn't doing it any justice.

Load times sat above six seconds, the layout collapsed on mobile, and the bounce rate was punishing. Plenty of qualified leads were arriving at the front door and walking straight back out before they ever saw what the business offered.

Pre-engagement baseline
B2B services · global
Page load
6s+
Killing conversions
Mobile UX
Broken
Layout collapsed on phones
Bounce
High
Visitors leaving on landing
Scalability
Limited
Hard to expand or integrate
02 · Approach

A performance-first rebuild, with SEO baked in from day one.

We rebuilt the site from the ground up around performance, accessibility and SEO. The goal: a fast, mobile-first experience that matches the technical quality of the service behind it — and a foundation Easy ORA DBA could grow on for years.

Every decision (architecture, asset weight, layout, copy) was scored against load time and engagement. Speed wasn't a feature; it was the brief.

The Easy ORA DBA playbook
5 workstreams · custom build

Website speed optimisation

Optimised images, reduced server response time and minified CSS, JavaScript and HTML — improving page load speed by 200% and pulling load time under two seconds.

Responsive design

A mobile-first rebuild delivering a seamless experience across every device — directly responsible for a 35% drop in bounce rate.

User-centric layout

An intuitive, clean structure that made navigation effortless and surfaced the company's value-add in the first scroll, lifting engagement significantly.

Scalable architecture

Built with future updates, feature integrations and content expansion in mind — so the team can grow the site without rebuilding the foundations.

SEO-optimised structure

Baked SEO best practice into every template — schema, semantic markup, performance and crawlability — so the new site was primed for organic visibility from launch.

03 · The result

Twice as fast, 50% more engaging, half the bounce.

After launch, Easy ORA DBA's page load time dropped to under two seconds — a 200% improvement on the previous build — and the bounce rate fell 35% as the mobile experience finally worked the way it should.

User engagement is now up 50%, driven by the cleaner layout and faster page rendering. The site no longer hides the service; it sells it.

Launch result · Easy ORA DBA
Core Web Vitals + GA4
Easy ORA DBA — Whitehat Agency performance-first web design
Results

The numbers that kept visitors on the site.

A technical B2B service hidden behind a slow, dated website. Here's what a performance-first rebuild with SEO baked in delivered at launch.

01
<2s
Page load time
Down from over six seconds — a 200% lift in page speed at launch.
02
−35%
Bounce rate
Thanks to a fully responsive, mobile-first design built around real user behaviour.
03
+200%
Page speed improvement
Faster content delivery, better Core Web Vitals and a stronger SEO foundation.
04
+50%
User engagement
Driven by the cleaner layout and faster page rendering — visitors stay, read and convert.
Running a service business or SaaS?

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60-minute teardown with a senior strategist. We'll show you exactly where your site speed and UX are costing you leads — and the fastest route to a foundation that converts. Yours to keep.

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Client voices

Words from the people paying us.

★★★★★

“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”

Emma
VP of Marketing, Microsoft Australia
★★★★★

“Whitehat treats my business like it’s their own. They really valued our company’s values.”

Whitney London
Founder, Eden Hair Extensions
★★★★★

“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”

Eric Lowenstein
CEO, Tego Insurance
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