How we helped Salesforce win #1 for “CRM” and hit 16X return on ad spend
Whitehat delivered beyond expectations. In just months we saw a spike in traffic and rankings. They truly understand performance-driven marketing.
Salesforce TeamSalesforce
A global leader, leaving return on the table in six markets.
Salesforce is the name in CRM — but global dominance in the boardroom does not automatically translate into efficient demand on Google. Across six markets, ad performance was inconsistent, the keyword strategy was fragmented, and high-value organic terms were being ceded to competitors.
The brief was unforgiving: scale paid and organic together, lift return on ad spend, and own the single most contested word in the category — “CRM” — against the likes of Microsoft.
One global system: precise paid, relentless organic.
We rebuilt Salesforce's demand engine as a single, data-led system — paid and organic pulling in the same direction, market by market.
Then we went after the prize: Position #1 for “CRM”, earned the white-hat way through content and authority, not shortcuts.
Global Google Ads optimisation
Audited and rebuilt ad accounts across 6 countries — geo-targeted bidding, cultural relevance and keyword-match precision tuned for every market.
Keyword coverage at scale
Over 200,000 keywords deployed across paid and organic, capturing demand wherever it surfaced.
#1 for “CRM”
A tailored content and link strategy that took Salesforce to Position #1 organically for the category's most competitive term.
Performance-first paid
A/B testing, conversion-funnel refinement and strategic budget reallocation compounding ROI and lead quality.
16X return, and the category's biggest word — won.
The system turned paid and organic into engines of compounding growth. Cross-channel campaigns returned 16X. Over 200,000 keywords went live across six markets.
And “CRM” — the term every CRM company on earth wants — ranked #1 organically. Salesforce did not just defend its position; it widened the gap.
The numbers across six markets.
Enterprise search is won market by market, term by term. Here is what one global system delivered for the biggest name in CRM.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Your competitors
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