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Bell Partners Melbourne

How we delivered 3X ROI and 35 qualified leads for Bell Partners on LinkedIn — in a single quarter

Professional Services / Property Investment · First-quarter results
LinkedIn AdsPaid SocialCRO

Partnering with Whitehat Agency was a game-changer for our business. Their LinkedIn Ads strategy delivered a 3X ROI and generated high-quality leads within just three months. Their expertise and results-driven approach made a significant impact on our growth. Highly recommended.

Bell Partners
Bell Partners Melbourne
Bell Partners Melbourne — LinkedIn Ads case study by Whitehat Agency
01
3X
Return on ad spend
From LinkedIn campaigns
02
35
Qualified leads
In the first quarter
03
-20%
Cost per acquisition
Versus baseline
01 · Challenge

A respected name in Melbourne property — needing more qualified leads, faster.

Bell Partners Melbourne had built a strong reputation as a premier property investment agency. The challenge wasn't capability — it was acquisition. In a competitive Melbourne market, brand awareness was limited outside the existing network, social campaigns weren't generating consistent leads and cost per acquisition was climbing.

They came to us with a focused brief: reach high-value property investors and business owners on LinkedIn, lift lead quality, and stop the CPA bleed.

Pre-engagement baseline
LinkedIn Campaign Manager
Brand reach
Limited
Outside existing network
Social lead gen
Soft
On previous campaigns
CPA
Rising
Hurting margins
Audience targeting
Broad
Not buyer-specific
02 · Approach

A LinkedIn programme built for high-trust property buyers.

Property investment is a considered purchase — buyers research, compare and need to trust the firm before they make contact. We built a LinkedIn programme that earned that trust with creative engineered for the specific audience, then converted intent into qualified enquiries.

Four workstreams ran together, all pointed at one number: leads that the Bell Partners sales team actually wanted to call.

The 90-day playbook
4 workstreams · 1 metric

LinkedIn campaign optimisation

Audience targeting built around property investors and business owners — custom creative engineered to engage the right prospects, not just impressions.

Conversion-focused ad strategy

Every campaign tuned for action — form submissions and direct enquiries — not vanity engagement metrics.

Cost-per-acquisition optimisation

Fine-tuned spend and targeting so every dollar bought a more relevant click — the single biggest driver of the 20% CPA reduction.

Continuous campaign management

Tested, monitored and refined campaigns weekly across the quarter — building compounding improvements in lead quality and cost.

03 · The result

35 qualified leads, 3X ROI, and a 20% leaner cost per acquisition.

In the first quarter, Bell Partners Melbourne generated 35 qualified leads directly from LinkedIn — at a 3X return on ad spend. Cost per acquisition fell 20% against the previous baseline, freeing budget to scale the wins.

The programme proved that the right LinkedIn strategy can reach high-trust property buyers profitably — and gave Bell Partners a repeatable acquisition channel beyond their existing network.

LinkedIn performance · 90-day view
LinkedIn Campaign Manager
Bell Partners Melbourne LinkedIn Ads results dashboard — first-quarter performance
Results

The numbers that moved the pipeline.

A respected property investment firm, rising acquisition costs and a brief to crack LinkedIn profitably. Here's what 90 days of disciplined paid-social delivered.

01
3X
Return on ad spend
On LinkedIn campaigns in the first quarter of the engagement.
02
35
Qualified leads
Generated from property investors and business owners on LinkedIn.
03
-20%
Cost per acquisition
Compared with the pre-engagement baseline.
04
Repeatable
Acquisition channel
A LinkedIn programme that scales beyond the existing network.
Are LinkedIn clicks getting expensive?

The right LinkedIn programme can pay for itself three times over — even in a high-CPA market.

60-minute LinkedIn teardown with a senior strategist. We'll show you where your spend is being wasted and the fastest route to a 3X programme — yours to keep, whether or not you engage us.

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Client voices

Words from the people paying us.

★★★★★

“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”

Emma
VP of Marketing, Microsoft Australia
★★★★★

“Whitehat treats my business like it’s their own. They really valued our company’s values.”

Whitney London
Founder, Eden Hair Extensions
★★★★★

“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”

Eric Lowenstein
CEO, Tego Insurance
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