How we delivered 5X ROI and 205 leads for Dentons — at a 39% lower cost per acquisition
Working with Whitehat Agency has transformed our digital marketing strategy and delivered exceptional results. Within just six months, their team helped us achieve a 5X return on our marketing investment while generating 205 qualified leads for our practice. Their data-driven approach and strategic expertise reduced our cost per acquisition by 39%, allowing us to allocate resources more efficiently across our marketing initiatives.
Marketing ManagerDentons
Global brand, local underperformance.
Dentons is one of the world's largest law firms — but the digital pipeline wasn't matching the reputation. Paid budget was spread too thinly across practice areas, with targeting and bidding that hadn't kept pace with the brand's ambitions in the Australian market.
Lead volume from digital channels was sitting well below what their corporate, commercial and disputes teams needed to feed pipeline. They came to us looking for measurable ROI from search and social — not impressions, leads.
One integrated growth strategy, three sharp instruments.
We rebuilt Dentons' acquisition engine around a single principle: every dollar of spend had to be tied to a qualified enquiry, not a vanity metric. That meant restructuring the paid programme, sharpening landing pages, and layering in social authority that closed the loop on consideration.
Three workstreams ran in parallel — paid restructure, conversion optimisation and an integrated social play — all pointed at lead quality, not lead noise.
Strategic campaign restructuring
Redesigned the paid programme around precision targeting by practice area, advanced bidding strategies and ad copy that matched the questions in-house counsel actually search.
Performance optimisation
Eliminated wasted spend, lifted Quality Scores and rebuilt landing pages so the click-to-enquiry path was the shortest one Dentons had ever run.
Integrated social authority
A cohesive content programme on LinkedIn and supporting channels that built Dentons' authority with the buyers most paid-only programmes leave cold.
Closed-loop reporting
Tied every lead back to a campaign, practice area and cost — so the marketing team could defend every dollar at the partner level.
5X ROI, 205 leads, and a 39% leaner cost per acquisition.
Within six months Dentons was generating 205 qualified enquiries from digital — at a 39% lower cost per acquisition than the previous baseline. Marketing budget went further; lead quality went up.
Paid campaigns delivered a 5X return, freeing the team to redeploy savings into new practice areas with confidence the model would carry over.
The numbers that rebuilt the pipeline.
A global law firm, an underperforming digital footprint and partners watching every dollar. Here's what six months of disciplined acquisition delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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