How we delivered 265% ROI and 219 customers for Lansdowne Financial in 6 months
Whitehat Agency delivered beyond expectations. 200+ new customers, and a huge traffic boost — all within the first 6 months. They truly know SEO.
Anthony KearneyLansdowne Financial
Strong service, quiet search.
Lansdowne Financial is a fast-growing firm offering corporate advisory and resident director services. The quality of advice was never in question — but the website wasn't pulling its weight as a growth channel.
In a competitive B2B finance niche, rankings on high-value industry keywords were limited, lead generation was inconsistent and the existing digital programme couldn't show a clear return. They came to us with a single brief: turn the website into a revenue engine.
An SEO roadmap built for B2B finance — fast wins plus long compounding.
Financial services SEO doesn't reward shortcuts — but it does reward depth. We mapped a strategy that earned quick rankings on the high-intent terms Lansdowne's buyers were already searching, then layered in the topical authority that would compound the wins quarter after quarter.
Four workstreams ran together, every one of them anchored to a single metric: qualified leads at a measurable cost.
Audit and keyword targeting
Identified untapped, high-intent keywords aligned with Lansdowne's core offerings — then reworked landing pages to boost discoverability and rankings.
Content strategy
Created targeted service pages and authoritative thought-leadership content to build topical authority and drive qualified traffic from the right buyers.
Technical SEO fixes
Resolved crawl errors, lifted mobile experience and rebuilt site structure so every page Lansdowne published had the foundation to rank.
Lead funnel optimisation
Streamlined conversion paths and implemented analytics to track lead generation with precision — every enquiry tied to its keyword, page and cost.
219 new customers, 265% ROI, and a 43% lift in traffic.
Within six months, Lansdowne Financial had acquired 219 new customers directly from SEO traffic — at a 265% return on investment. Website traffic climbed 43% year on year, building a pipeline the team can now forecast with confidence.
Twenty key industry keywords reached page one of Google in the first three months, accelerating discovery in a niche that typically takes a year to crack.
The numbers that rebuilt the pipeline.
A growing B2B finance firm, strong service quality, weak search visibility and a brief to turn the website into a revenue engine. Here's what six months of disciplined SEO delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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