How we delivered 50 new leads and 50 page-one keywords for Partners for Growth in 90 days
The SEO results were fast, the design was flawless, and the engagement boost was real. Highly recommend Whitehat.
John RiordanPartners for Growth
A clear vision — held back by a digital presence that didn't match it.
Partners for Growth came to us with sharp ambitions: generate qualified B2B leads from search, lift visibility on competitive finance keywords and revamp the website so it actually reflected the calibre of the firm.
The strategy was right; the digital execution wasn't keeping up. Lead flow from the site was inconsistent, rankings on high-intent terms were limited and the user experience didn't carry the trust signals B2B finance buyers expect before they pick up the phone.
A holistic growth plan — SEO and a redesigned site working as one funnel.
Most agencies in this category would have run SEO and web design as separate projects. We treated them as one programme: a redesigned site that converts the traffic the SEO programme earns, and an SEO programme tuned to the buyer journey the new design supports.
Four workstreams ran in parallel, all anchored to a single metric: qualified B2B leads at a measurable cost.
SEO-driven lead generation
Mapped high-intent, commercially valuable keywords and implemented advanced on-page, technical and content strategies engineered for long-term rankings.
Strategic website redesign
Reimagined the site with modern design, intuitive navigation and conversion-oriented layouts — built to reflect the brand's credibility and drive engagement.
Content and UX alignment
Aligned keyword strategy with compelling messaging, structured content flow and a visual hierarchy that educated buyers and pointed them to the next step.
Analytics and funnel tracking
Full-funnel tracking implemented from first touch to enquiry — enabling continual optimisation against the metric that matters.
50 leads, 50 page-one rankings, and a site that finally converts.
Inside 90 days, Partners for Growth had generated 50 new leads directly from organic search, with 50 high-intent commercial keywords climbing onto page one of Google. Website traffic rose 11% quarter on quarter — a sustainable, compounding lift, not a spike.
The redesigned experience drove a 13% boost in user engagement, with longer sessions and lower bounce — proof that the new site was earning the trust B2B finance buyers need before they enquire.
The numbers that rebuilt the pipeline.
A B2B advisory firm, an underperforming site and a brief to turn the digital channel into a real growth engine. Here's what 90 days of integrated SEO and web design delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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