How we delivered Genesis Dentists 452% ROI and 160 page-one keywords
Whitehat Agency's SEO and Google Ads work generated 40 new patient enquiries in a few weeks — our practice has never been busier.
Dr PaulGenesis Dentists
A strong practice, lost in a crowded dental SERP.
Genesis Dentists wanted to grow patient bookings in a fiercely competitive market — but the digital fundamentals weren't there to support it. Organic visibility was thin, paid campaigns weren't capturing high-intent searches and the website wasn't converting the traffic it did get.
The brief was simple: drive measurable patient enquiries, lift search visibility and prove the return — fast.
Search visibility plus high-converting paid, run as one system.
We built a programme that pulled paid and organic in the same direction — high-intent dental searches captured in the SERP, landing on pages built to turn enquiries into booked appointments.
Every campaign change was tracked through to enquiry volume, so the whole programme could be optimised against the only metric that mattered: new patients in the chair.
Local and service-led SEO
Optimised for the local and treatment keywords driving patient intent — boosting organic discoverability for the searches that turn into booked consultations.
High-converting Google Ads
Designed and ran targeted campaigns built to capture ready-to-book patients, with budget weighted toward the keywords that actually delivered enquiries.
Website optimisation
Restructured the site content and user flow to lift both SEO performance and conversion rates — same traffic, more booked appointments.
Performance monitoring
Ongoing analysis kept campaigns cost-effective and aligned with patient acquisition goals as the search landscape moved.
452% return, 40 new patients, 160 page-one keywords.
The paid programme delivered a 452% return, with 40 new patient enquiries inside the first two months. Organic SEO landed 160 keywords on page one across six months — sustainable visibility that keeps compounding.
Year on year, website traffic was up 28% — turning a quiet pipeline into a busy practice.
The numbers that filled the chairs.
A respected dental practice, a competitive local market and a six-month build. Here's what a tightly integrated paid and organic programme delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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