How we delivered QC Skin Clinic 184.4% more organic leads in four months
We partnered with Whitehat Agency to grow our online presence, and the results have been outstanding. Within just a few months, we saw a tremendous increase in organic leads and every single one of our target keywords ranking on Page 1. Their SEO expertise, transparency and dedication to performance made all the difference.
Dr Michael SafaieQC Skin Clinic
Strong offline reputation, weak organic presence.
QC Skin Clinic is a growing leader in cosmetic skin treatments — but in a category where prospective patients run treatment-specific Google searches before they ever pick up the phone, the clinic was effectively invisible. Branded and non-branded organic visibility was thin, and lead capture was almost non-existent.
The team needed a programme that would turn search visibility into qualified booked consultations — fast, and proven against the clinic's own data.
A bespoke SEO roadmap, built around treatment intent.
We mapped the high-intent treatment keywords driving booked consultations and rebuilt the service pages around them — with the technical foundations and tracking the clinic needed to scale.
Every change tied back to a single outcome: more qualified enquiries from organic search, measured cleanly through forms and call tracking.
Local SEO and keyword domination
Ran a hyper-targeted keyword audit, surfacing high-intent treatment terms and optimising service pages to rank for the local searches that drive booked patients.
Content strategy and optimisation
Revamped existing content and rolled out location-specific landing pages — building topical authority and capturing niche search traffic the clinic was previously losing.
Technical SEO improvements
Resolved indexing errors, lifted site speed, tightened mobile responsiveness and rolled out schema so listings stood out in the SERP.
Analytics and goal tracking
Wired up tracking across booking forms and phone calls — giving real-time visibility into organic lead conversions and the ROI of every workstream.
Every target keyword on page one. Leads up 184.4%.
Inside four months, organic leads were up 184.4% and every one of the clinic's nine target treatment keywords had ranked on page one of Google.com.au. Organic traffic was up 15.5% across the same window — a foundation built to keep compounding.
The programme proved how quickly the right SEO strategy can move the dial for a clinic, even in a fiercely contested local skincare market.
The numbers that filled the books.
A cosmetic clinic, a high-intent treatment SERP and a four-month sprint. Here's what a focused SEO programme delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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