The AI search field guide:
how to get your business quoted by AI
Fewer than one in three Google searches now sends a click to a website. This guide sets out what the evidence actually says about becoming citable inside ChatGPT, Google's AI Overviews, Gemini, Claude, Perplexity and Copilot — and which popular tactics the data does not support.
- 24 pages, written for Australian business owners
- Every source listed, so you can check the figures yourself
- No form — the download starts when you click
Opens the PDF. 24 pages, about 1 MB.
Six things worth knowing first
Where the clicks went
Fewer than one in three Google searches now sends a click to a website. The guide opens with what replaced them and what that means for a business that relies on being found.
How an answer engine actually picks a source
Retrieval, chunking and citation, in plain English. What gets quoted is a passage, not a page, and almost every practical decision follows from that.
The six engines, one at a time
ChatGPT, Google's AI Overviews, Gemini, Claude, Perplexity and Copilot each fetch and cite differently. Where they agree is where to spend first.
Which crawler is which
Fifteen named AI crawlers, split by the ones that train models and the ones that fetch a page to answer a question. Blocking the wrong one costs you visibility you wanted.
The tactics the data does not support
Several widely sold AEO tactics do not hold up. The guide names them and shows the evidence, including the one most commonly oversold.
Every source, listed
Pages 23 and 24 are the sources. Every figure in the guide is traceable to one of them, so you can check the claims rather than take our word for them.
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