The SaaS Marketing Agency engineering pipeline, not impressions.
ABM-grade Google Ads and Meta, intent-driven SEO, conversion-built sites and lifecycle email. The SaaS marketing agency for senior teams that know the difference between a high-volume keyword and a high-intent one — and the LTV math that decides which one to chase.
Trusted by teams at
Up from a 42/mo baseline. Measured 90 days post-restructure.
Attributable to organic + paid, mapped through HubSpot or Salesforce.
Internal CRM scoring. Inbound beats outbound on every metric except speed.
If your current agency feels like a cost centre,
it probably is.
- —Agencies that bill for hours, not outcomes
- —Juniors running your strategy
- —Vanity dashboards that don’t tie to revenue
- —Slow, quarterly reporting with no accountability
- ✓A senior pod across strategy and execution
- ✓Strategy from operators who’ve scaled ASX brands
- ✓Real-time revenue attribution, not impressions
- ✓Weekly ship cycles with a named Growth Lead
Every lever a SaaS Marketing Agency should pull.
Six disciplines. One senior pod. Industry-tailored playbook, weekly ship cycles, AI-native execution.
ABM-grade paid media
Google Ads + LinkedIn segmented by ICP, account list and intent stage.
Intent-driven SEO
Bottom-of-funnel keywords first. Comparison and alternatives pages.
Conversion-built sites
Free trial / book-a-demo flows engineered for activation. Pricing pages built to qualify.
Lifecycle email + nurture
HubSpot + Customer.io stacks. Activation, expansion, reactivation cadences that compound MRR.
Pipeline attribution
GA4 + GTM + HubSpot or Salesforce. Multi-touch attribution mapped to closed-won.
Content + thought leadership
Founder-led essays, product-led blog posts, comparison hubs. Content that ranks AND converts AEs.
Discover. Strategise. Execute. Compound.
Discover
Deep audit of your business, funnel, ad accounts and competitors. 7–10 days.
Strategise
A bespoke 12-month growth roadmap with KPIs, milestones and budget guardrails.
Execute
A senior pod ships campaigns, pages and automation in weekly sprints.
Compound
Monthly executive reviews with forecasts, attribution and next-level plays.
Real wins for SaaS & B2B Tech.
A snapshot of the work we've shipped for saas & b2b tech brands. Real numbers, signed off by the team that ran them.
Salesforce
Wiise
Easy ORA DBA
Mambu
World First
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Recognised by
As featured in
Whitehat vs the alternatives.
Three ways to work with us.
Every engagement is scoped to your goal — not slotted into a fixed retainer ladder. Pick the shape that matches where you are; we’ll forecast the investment in your first call.
Project Sprint
A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.
- ✓One senior strategist, one channel
- ✓Weekly working session
- ✓90-day roadmap on day 7
- ✓Direct Slack / Teams line
Growth Retainer
A senior pod plugged into your business. Strategist, specialists and creative working in weekly ship cycles, all tied to a revenue number your CFO signs off on.
- ✓Dedicated Growth Lead + senior pod
- ✓SEO, Paid, Web or AI — any mix
- ✓Weekly ship cycles, monthly QBRs
- ✓Revenue-tied attribution dashboard
Embedded Partner
Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.
- ✓Fractional CMO / Head of Growth
- ✓Multi-pod execution capacity
- ✓Priority ship queue
- ✓Executive board reporting
Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.
SaaS Marketing Agency questions, answered straight.
Still got questions? Our team replies to every enquiry inside 24 hours.
What does a SaaS Marketing Agency do?
A SaaS marketing agency builds the demand-generation and pipeline-conversion stack for B2B software: ABM-grade paid, intent-driven SEO, conversion-built sites and lifecycle email tied to MRR and LTV. A senior B2B SaaS marketing agency like Whitehat ties every SaaS digital marketing channel to pipeline and closed-won — not impressions or MQLs in isolation.
Do you work with pre-revenue or seed-stage SaaS?
We work with SaaS companies from late seed onwards. Our sweet spot is Series A–C and bootstrapped over $1M ARR. Pre-product-market-fit, marketing is usually the wrong lever.
How long until pipeline lifts?
Paid pipeline lift typically appears within 14–30 days of an account restructure. Organic and content pipeline compounds over 90–180 days.
Do you integrate with our HubSpot or Salesforce?
Yes. We routinely take over HubSpot and Salesforce setups, build attribution layers, and run lifecycle email through HubSpot, Customer.io, Marketo or Pardot.
How much does a SaaS marketing agency cost?
Our SaaS marketing agency retainers scale with channel scope and ICP complexity. Most Series A–C and $1M+ ARR teams invest across ABM paid, intent SEO and lifecycle email. With $2.4M in average pipeline added per quarter at a 4.8× lead-quality lift, the retainer is sized against pipeline, not impressions.
What results can a B2B SaaS marketing agency deliver?
Across retainer clients our B2B SaaS marketing agency lifts MQLs to an average 287/month — up from a 42/month baseline — adds $2.4M in pipeline per quarter and delivers a 4.8× lead-quality lift versus cold outbound. Everything is mapped through HubSpot or Salesforce to closed-won, so pipeline ties back to MRR and LTV, not vanity MQLs.
Which channels work best for SaaS digital marketing?
For most B2B software the highest-return channels are intent-driven SEO (comparison and alternatives pages), ABM-grade paid on Google and LinkedIn segmented by account list, and lifecycle email that compounds MRR. As a Google Premier Partner we weight SaaS digital marketing by LTV math — which is how we add $2.4M in pipeline per quarter.
Everything else we run in-house.
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.