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eCommerce Marketing Agency · Australia Sydney · Est. 2013

The eCommerce Marketing Agency that adds $4M+ to DTC brands.

Shopify Plus, WooCommerce and headless brands. As an ecommerce marketing agency, we run the full revenue stack — SEO, paid, CRO, Klaviyo retention and post-purchase economics — engineered around blended ROAS and customer LTV, not platform-by-platform vanity metrics.

$200M+
Generated for DTC brands
4.1×
Avg revenue lift YoY
+42%
Avg AOV increase
G
Shopify Plus Partner · Klaviyo Partner
Top 3% AU agencies

Trusted by teams at

$200M+
Attributed eCommerce revenue, 2024–2025

Across 47 Shopify Plus stores and 12 WooCommerce + headless brands. CFO-signed numbers.

4.1×
Average revenue lift in 12 months

Blended uplift across SEO, paid media, CRO and Klaviyo retention. Non-brand revenue only.

+42%
Average AOV increase

Bundle merchandising + post-purchase upsells tested via Klaviyo flows.

Why founders switch to us

If your current agency feels like a cost centre,
it probably is.

What you’re dealing with
The old way
  • Agencies that bill for hours, not outcomes
  • Juniors running your strategy
  • Vanity dashboards that don’t tie to revenue
  • Slow, quarterly reporting with no accountability
How we work
The Whitehat way
  • A senior pod across strategy and execution
  • Strategy from operators who’ve scaled ASX brands
  • Real-time revenue attribution, not impressions
  • Weekly ship cycles with a named Growth Lead
What's included

Every lever a eCommerce Marketing Agency should pull.

Six disciplines. One senior pod. Industry-tailored playbook, weekly ship cycles, AI-native execution.

🛍

Shopify Plus + Klaviyo stack

Replatform, redesign and rebuild on DTC-native stack. Klaviyo flows live in week one.

🧪

CRO + AOV testing

Hypothesis-driven A/B testing on PDPs, cart, checkout. Bundles, subscription tiers.

📧

Email + SMS retention

Retention typically becomes 30–40% of revenue inside 6 months. The cheapest dollar in DTC.

🎯

Paid acquisition (Google + Meta)

PMax, ASC+, Search and feed work. Blended ROAS reporting, not platform vanity.

🔍

eCommerce SEO

Collection templating, product schema, faceted nav, content hubs.

🔁

Post-purchase + subscription

Recharge, Loop, Yotpo. Predictable monthly revenue from your best customers.

Ready to compound?

See what a senior eCommerce Marketing Agency can do for your numbers.

Free 60-min audit with a senior strategist. Walk away with a 90-day roadmap mapped to your industry's playbook.

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How we work

Discover. Strategise. Execute. Compound.

01

Discover

Deep audit of your business, funnel, ad accounts and competitors. 7–10 days.

02

Strategise

A bespoke 12-month growth roadmap with KPIs, milestones and budget guardrails.

03

Execute

A senior pod ships campaigns, pages and automation in weekly sprints.

04

Compound

Monthly executive reviews with forecasts, attribution and next-level plays.

Client voices

Words from the people paying us.

★★★★★

“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”

Emma
VP of Marketing, Microsoft Australia
★★★★★

“Whitehat treats my business like it’s their own. They really valued our company’s values.”

Whitney London
Founder, Eden Hair Extensions
★★★★★

“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”

Eric Lowenstein
CEO, Tego Insurance

Recognised by

Google Premier PartnerMeta Business PartnerClutch Top 1000Semrush Agency PartnerB&T Agency of the Year 2024AFR Fast 100

As featured in

AFRSmartCompanyStartup DailyB&TThe CEO MagazineInside Retail
The honest comparison

Whitehat vs the alternatives.

Whitehat
Traditional agency
Other digital
Freelancer
Senior strategists
Senior-only
In-house only
Mixed (junior-led)
Solo
AI-native execution
Yes — every workstream
No
Sometimes
No
Reporting cadence
Weekly
Monthly
Monthly
Ad-hoc
Time to results
14 – 30 days
60 – 90 days
60 – 120 days
Variable
Senior strategists 01
Whitehat Senior-only
Traditional agency In-house only
Other digital Mixed (junior-led)
Freelancer Solo
AI-native execution 02
Whitehat Yes — every workstream
Traditional agency No
Other digital Sometimes
Freelancer No
Reporting cadence 03
Whitehat Weekly
Traditional agency Monthly
Other digital Monthly
Freelancer Ad-hoc
Time to results 04
Whitehat 14 – 30 days
Traditional agency 60 – 90 days
Other digital 60 – 120 days
Freelancer Variable
How we partner

Three ways to work with us.

Every engagement is scoped to your goal — not slotted into a fixed retainer ladder. Pick the shape that matches where you are; we’ll forecast the investment in your first call.

6–12 weeks

Project Sprint

Best for: validating one channel or fixing a specific problem.

A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.

What’s included
  • One senior strategist, one channel
  • Weekly working session
  • 90-day roadmap on day 7
  • Direct Slack / Teams line
Outcome
A measurable ranking, ROAS, or CRO lift inside a quarter.
Scope a sprint →
12+ months

Embedded Partner

Best for: enterprise & ASX-listed brands with internal marketing teams.

Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.

What’s included
  • Fractional CMO / Head of Growth
  • Multi-pod execution capacity
  • Priority ship queue
  • Executive board reporting
Outcome
A senior in-house growth function without 12-month senior hiring cycles.
Discuss a partnership →

Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.

FAQ

eCommerce Marketing Agency questions, answered straight.

Still got questions? Our team replies to every enquiry inside 24 hours.

What does an eCommerce Marketing Agency do?

An ecommerce marketing agency runs the full revenue stack for direct-to-consumer brands: store build, conversion rate optimisation, paid acquisition, SEO, email + SMS retention and post-purchase economics. As an ecommerce digital marketing agency, we tie every online store marketing channel to blended ROAS and customer LTV — not platform-by-platform vanity metrics.

Which eCommerce platforms do you specialise in?

Shopify and Shopify Plus are our deepest specialty — 47 stores live, 12 Plus accounts. We also build on WooCommerce, BigCommerce and headless stacks. We recommend the platform that matches your scale and margin.

What is the minimum monthly revenue you will work with?

Our sweet spot is DTC brands with established monthly revenue. For earlier-stage stores a project-based engagement is usually a better fit than a retainer.

How fast do you ship retention work?

Klaviyo flows and segments live in week one. Predictive analytics, SMS journeys and post-purchase upsells inside the first 30 days.

How much does an ecommerce marketing agency cost?

Our ecommerce marketing agency retainers scale with channel scope and store revenue. We've generated $200M+ for clients at 4.1× average revenue lift, so the retainer is sized to compound, not to cap.

What results can a DTC brand expect from online store marketing?

Across 47 Shopify Plus and 12 WooCommerce stores, our online store marketing delivers a 4.1× average revenue lift in 12 months and a +42% average AOV increase. Retention typically grows to 30–40% of revenue inside six months. We report on blended ROAS and customer LTV, never platform-by-platform vanity metrics.

Which channels work best for an ecommerce digital marketing agency?

For most DTC brands, the highest-return channels are email + SMS retention (30–40% of revenue inside six months), paid acquisition on Google PMax and Meta ASC+, and ecommerce SEO. As an ecommerce digital marketing agency we weight spend by blended ROAS and LTV, so the mix shifts as your customer economics mature.

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