How we delivered an 8X return and 77% revenue growth for Fether's skincare store
Partnering with Whitehat Agency was a game-changer for us. Their strategic approach to SEO and paid ads helped us scale faster than we imagined — 8X ROI, 77% revenue growth and top rankings across the board. Truly the digital growth partner every skincare brand needs.
Team FetherFether
A premium skincare brand in a brutal category.
Fether is a fast-growing Australian skincare brand competing in one of the most expensive paid-media categories on the internet. The goal was clear: scale online revenue without burning margin on customer acquisition.
They needed sharper organic visibility on non-branded skincare terms, paid campaigns that actually returned, and a future-proof eCommerce funnel built to retain customers — not just acquire them.
Search-first SEO, precision paid, an eCommerce funnel tuned for AOV.
We ran SEO and paid as one programme — organic doing the compounding work, paid capturing the high-intent demand, both feeding the same funnel.
Underneath both, we ran conversion-focused UX upgrades and A/B testing on the site itself to reduce friction and lift average order value.
Search-first SEO execution
Deep keyword research, on-site fixes and targeted content strategies pushed 229 keywords onto page one inside three months — consistent, high-intent organic traffic in a competitive category.
High-impact paid campaigns
We rebuilt the ad funnel with precision targeting, creative refreshes and data-driven budget optimisations — delivering an 8X return on paid spend.
eCommerce excellence
Conversion-focused UX upgrades and A/B testing reduced friction across the buyer journey and lifted average order value through better merchandising and trust signals.
Unified digital strategy
SEO, paid and eCommerce innovation were run under one cohesive plan so every play compounded — not competed for budget.
8X return, 77% revenue growth, 229 page-one keywords.
Inside the engagement, paid campaigns returned 8X — smart spend, smart returns — and online revenue lifted 77% on the back of paid plus organic working in sync.
Year on year, website traffic grew 54% and 229 keywords reached page one of Google. Fether moved from competitive challenger to category-grade visibility in 90 days.
The numbers behind the glow-up.
A premium skincare brand, a brutal category and the need for compounding, lower-cost growth. Here's what an integrated SEO, paid and eCommerce programme delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.