How we scaled GetFish from launch to $20M — and 500+ page-one keywords
From day one, Whitehat Agency felt like a true extension of our team. Their Google Ads and SEO expertise helped us reel in stronger rankings, broader reach, and results that truly matter.
AntonioGetFish team
A D2C seafood brand, built from zero — in a crowded delivery market.
The founder wanted to build a direct-to-consumer seafood business. So we built GetFish, Australia's premier online seafood marketplace — and set out to scale it fast in a category dominated by entrenched online food retailers.
The brief was three-pronged: scale revenue through digital channels, dominate organic visibility in a competitive delivery market, and keep paid-ad performance profitable as spend climbed.
Build organic authority and paid demand in parallel.
We sequenced organic and paid so they amplified each other. The SEO programme attacked content gaps and technical foundations first, building the authority base that paid couldn't buy.
Google Ads was then layered to capture high-intent demand as rankings landed — and the eCommerce stack was tuned so traffic converted as efficiently as possible.
SEO that dominates the SERP
In-depth audits, a content powerhouse and high-authority backlinks delivered 500+ keywords on page one within four months — driving massive non-brand visibility.
Revenue-focused Google Ads
Restructured campaigns around high-converting, purchase-intent terms with advanced audience segmentation and ongoing A/B testing — so paid scaled profitably alongside organic.
eCommerce optimisation at scale
Refined the shopping experience, streamlined checkout flows and implemented conversion-focused CRO to convert hard-won traffic into repeat seafood buyers.
$20M in 24 months — built on 500+ page-one rankings.
Inside the first four months, 500+ keywords reached page one — the visibility base that would compound for the next two years. Organic sessions climbed by 11,000-plus quarter on quarter.
Combined with a profitable paid engine, the brand hit $20M in revenue within 24 months — proof that a category newcomer can outscale entrenched players when the digital strategy is built from the SERP up.
The numbers that built the marketplace.
A greenfield D2C brand, a competitive delivery category and a 24-month revenue target. Here's what blended SEO, Google Ads and eCommerce optimisation delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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