The government marketing agency trusted by government departments and not-for-profits across Australia.
Federal, state and local government, councils, NGOs and charities. The government marketing agency built around mission KPIs over ROAS. Accessibility-first builds, AS ISO 27001-aligned workflows, procurement-friendly engagement. Australian-owned, AU-data-resident, AU-team-led.
Trusted by teams at
Every site shipped meets AA. AAA where the brief requires it. Audited externally.
484 Digital Pty Ltd. AU office. Data stays in AWS Sydney for managed properties.
Information security standards aligned to government procurement expectations.
If your current agency feels like a cost centre,
it probably is.
- —Agencies that bill for hours, not outcomes
- —Juniors running your strategy
- —Vanity dashboards that don’t tie to revenue
- —Slow, quarterly reporting with no accountability
- ✓A senior pod across strategy and execution
- ✓Strategy from operators who’ve scaled ASX brands
- ✓Real-time revenue attribution, not impressions
- ✓Weekly ship cycles with a named Growth Lead
Every lever a Government Marketing Agency Australia should pull.
Six disciplines. One senior pod. Industry-tailored playbook, weekly ship cycles, AI-native execution.
Accessibility-first builds
WCAG 2.1 AA as default, AAA where required. Audited externally before launch.
Information security workflows
AS ISO 27001-aligned content production, asset management and data-handling procedures.
Procurement-ready engagement
Tender response support, compliance documentation, panel-arrangement-friendly pricing.
Plain-language content
Plain English content that meets readability standards for citizen-facing communications.
Mission KPI reporting
Awareness, behaviour change, citizen engagement — not ROAS or revenue.
Multi-jurisdiction execution
Federal, state and local council campaigns. AU-team-led on government work.
Discover. Strategise. Execute. Compound.
Discover
Deep audit of your business, funnel, ad accounts and competitors. 7–10 days.
Strategise
A bespoke 12-month growth roadmap with KPIs, milestones and budget guardrails.
Execute
A senior pod ships campaigns, pages and automation in weekly sprints.
Compound
Monthly executive reviews with forecasts, attribution and next-level plays.
Real wins for Government & NFP.
A snapshot of the work we've shipped for government & nfp brands. Real numbers, signed off by the team that ran them.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Recognised by
As featured in
Whitehat vs the alternatives.
Three ways to work with us.
Every engagement is scoped to your goal — not slotted into a fixed retainer ladder. Pick the shape that matches where you are; we’ll forecast the investment in your first call.
Project Sprint
A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.
- ✓One senior strategist, one channel
- ✓Weekly working session
- ✓90-day roadmap on day 7
- ✓Direct Slack / Teams line
Growth Retainer
A senior pod plugged into your business. Strategist, specialists and creative working in weekly ship cycles, all tied to a revenue number your CFO signs off on.
- ✓Dedicated Growth Lead + senior pod
- ✓SEO, Paid, Web or AI — any mix
- ✓Weekly ship cycles, monthly QBRs
- ✓Revenue-tied attribution dashboard
Embedded Partner
Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.
- ✓Fractional CMO / Head of Growth
- ✓Multi-pod execution capacity
- ✓Priority ship queue
- ✓Executive board reporting
Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.
Government Marketing Agency Australia questions, answered straight.
Still got questions? Our team replies to every enquiry inside 24 hours.
What does a Government Marketing Agency do?
A government marketing agency works with federal, state and local government, councils, NGOs and charities on citizen-facing communications, behaviour-change campaigns, awareness initiatives and digital-service design. As a public sector marketing agency, we deliver every government digital marketing channel to mission KPIs inside WCAG AA, AS ISO 27001 and procurement-friendly engagement structures.
Are you set up for government panel arrangements?
Yes. We work inside whole-of-government and state digital panels, can produce panel-arrangement-friendly statements of work, and have AS ISO 27001-aligned workflows for handling government data.
How do you handle accessibility requirements?
WCAG 2.1 AA is the default on every site we ship — not an upsell. AAA where the brief requires it. We audit externally before launch (axe, WAVE, screen-reader testing).
Is your team Australian-based?
Yes. 484 Digital Pty Ltd is an Australian-owned company. Senior strategy and account leadership is AU-based. Government work stays AU-team-led end-to-end.
How much does a government marketing agency cost?
Our government marketing agency engagements are scoped to the tender or panel brief rather than a fixed retainer, with panel-arrangement-friendly day rates and fixed-fee deliverables available. Most council and department programs are scoped to accessibility requirements. With 13 years of experience since 2013, we price transparently for procurement, never on opaque markups.
How does a public sector marketing agency measure results?
A public sector marketing agency measures mission KPIs — awareness, behaviour change and citizen engagement — not ROAS or revenue. We baseline against your program objective, then track reach, action completion and digital-service uptake. Every campaign ships WCAG 2.1 AA by default and AS ISO 27001-aligned, so results are accessible to every citizen, not a subset.
What should I look for in a government digital marketing agency?
Look for WCAG 2.1 AA accessibility as the default rather than an upsell, AS ISO 27001-aligned data workflows, AU-data-residency and panel-ready procurement documentation. A genuine government digital marketing agency reports to mission KPIs, not revenue. We tick all four — Australian-owned, AU-data-resident in AWS Sydney, and audited externally before every launch.
Everything else we run in-house.
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.