How an ethical SEO programme grew Caritas Australia's donor revenue 81% in four months
Partnering with Whitehat Agency has been a transformative experience for Caritas Australia. Their team's deep understanding of SEO strategies and commitment to our mission enabled us to significantly enhance our online presence. Through their tailored SEO and ecommerce solutions, we achieved remarkable growth in organic revenue and user engagement.
Eve LippmannDigital Marketing Manager, Caritas Australia
Bigger reach, more donations — without compromising the mission.
Caritas Australia is one of the country's most trusted humanitarian organisations, with a global brief: justice, dignity and emergency aid for communities most in need. The team wanted more donors finding them online, and more support for the causes they back.
What they didn't want was the playbook that often ships with that ambition — clickbait headlines, aggressive funnels or anything that could undercut the brand. The brief was growth, on Caritas's terms.
An SEO programme built around the mission, not in spite of it.
We acted as Caritas's dedicated SEO team, framing every decision around brand safety and long-term authority. Technical audits, content development and high-quality link acquisition — all values-aligned, all measured to revenue.
Alongside the organic work, we tightened the donation journey itself. A/B-tested calls to action, cleaner UX and a clearer path from supporter intent to completed gift.
Ethical SEO programme
A values-aligned framework — technical SEO, content development and high-authority link acquisition — that landed 18 of 25 priority mission-focused keywords on page one inside four months.
Donation journey UX
Streamlined the path from supporter to donor with A/B-tested CTAs and conversion-led design improvements — lifting completion rates without compromising brand voice.
Sustainable growth plan
A data-informed, mission-centric strategy that balanced reach with authenticity so every tactic mapped back to the cause.
More supporters reached. More donations raised. Mission intact.
Inside four months, organic donor revenue lifted 81% — a major step change in the funding flowing to the communities Caritas supports.
Eighteen of 25 priority keywords landed on page one of Google.com.au, and organic acquisition grew month on month — proof that ethical, transparency-first SEO can compound at scale.
The numbers that moved the mission.
A national humanitarian organisation, a values-led brief and a four-month window. Here's what an ethical, mission-aligned SEO programme delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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