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Technical SEO Agency · Australia Sydney · Est. 2013

Technical SEO that fixes the foundation hiding your organic revenue.

Crawl errors, slow Core Web Vitals, bloated indexation and broken JavaScript rendering are silently capping your rankings. Our technical SEO services audit every layer of your site and ship fixes that unlock the organic traffic you've already earned.

$650M+
Revenue generated
+189%
Avg organic traffic after technical fix
13 yrs
White-hat only, zero penalties
G
Trusted by 500+ clients · Enterprise & mid-market
Top 3% AU agencies

Trusted by teams at

Scale
Audit and fix across thousands of URLs

Whether your site has 500 pages or 500,000, we map every crawl error, indexation leak and architectural flaw — then build templated fixes that move entire site sections, not individual pages.

+189%
Avg organic lift post-technical fix

Across clients where technical SEO was the primary bottleneck. Measured against a pre-engagement baseline, non-brand organic only, reported every month.

AI-first
Automated crawl and log analysis

We combine Screaming Frog, custom log-file analysis and AI-assisted pattern detection to surface the issues that matter most — ranked by expected traffic and revenue impact.

Why founders switch to us

If your current agency feels like a cost centre,
it probably is.

What you’re dealing with
The old way
  • Agencies that bill for hours, not outcomes
  • Juniors running your strategy
  • Vanity dashboards that don’t tie to revenue
  • Slow, quarterly reporting with no accountability
How we work
The Whitehat way
  • A senior pod across strategy and execution
  • Strategy from operators who’ve scaled ASX brands
  • Real-time revenue attribution, not impressions
  • Weekly ship cycles with a named Growth Lead
What's included

Technical SEO services covering every lever your site needs to rank.

One senior technical pod, a forensic audit and a prioritised fix list your dev team can action immediately.

🔍

Technical SEO audit

A forensic crawl of your entire site — architecture, crawl paths, indexation, redirects, duplicate content, hreflang and canonical strategy — mapped to revenue impact and prioritised for your dev team.

Core Web Vitals

LCP, CLS and INP analysis across key page templates. We identify the rendering, asset and server-side bottlenecks holding your Vitals scores back and supply dev-ready fix specifications.

🗺️

Crawl budget & indexation

Log-file analysis to see exactly what Googlebot is crawling and how often. We cut wasted crawl on low-value URLs and redirect budget to the pages that drive organic revenue.

⚙️

JavaScript SEO

Server-side and client-side rendering audits to ensure Googlebot can discover, render and index your JS-heavy content. We test with live Google URL Inspection and fix gaps in your SSR or SSG configuration.

🏷️

Structured data

Schema implementation across product, article, FAQ, breadcrumb and organisation types — validated against Google's Rich Results Test and mapped to SERP feature opportunities for your target queries.

🏗️

Site architecture

Internal linking strategy, URL structure review and silo design that distribute PageRank efficiently, reduce orphan pages and create clear crawl paths to your highest-value content.

Not ranking despite good content and links?

The technical foundation is almost always the hidden bottleneck. We find it in hours.

A senior technical strategist audits your site live and hands you a prioritised fix list mapped to organic revenue impact — yours to keep, whether or not you engage us.

Free Claim your free technical audit
How we work

Discover. Strategise. Execute. Compound.

01

Discover

Deep audit of your business, funnel, ad accounts and competitors. 7–10 days.

02

Strategise

A bespoke 12-month growth roadmap with KPIs, milestones and budget guardrails.

03

Execute

A senior pod ships campaigns, pages and automation in weekly sprints.

04

Compound

Monthly executive reviews with forecasts, attribution and next-level plays.

Client voices

Words from the people paying us.

★★★★★

“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”

Emma
VP of Marketing, Microsoft Australia
★★★★★

“Whitehat treats my business like it’s their own. They really valued our company’s values.”

Whitney London
Founder, Eden Hair Extensions
★★★★★

“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”

Eric Lowenstein
CEO, Tego Insurance

Recognised by

Google Premier PartnerMeta Business PartnerClutch Top 1000Semrush Agency PartnerB&T Agency of the Year 2024AFR Fast 100

As featured in

AFRSmartCompanyStartup DailyB&TThe CEO MagazineInside Retail
The honest comparison

Whitehat vs the alternatives.

Whitehat
Traditional agency
Other digital
Freelancer
Senior strategists
Senior-only
In-house only
Mixed (junior-led)
Solo
AI-native execution
Yes — every workstream
No
Sometimes
No
Reporting cadence
Weekly
Monthly
Monthly
Ad-hoc
Time to results
14 – 30 days
60 – 90 days
60 – 120 days
Variable
Senior strategists 01
Whitehat Senior-only
Traditional agency In-house only
Other digital Mixed (junior-led)
Freelancer Solo
AI-native execution 02
Whitehat Yes — every workstream
Traditional agency No
Other digital Sometimes
Freelancer No
Reporting cadence 03
Whitehat Weekly
Traditional agency Monthly
Other digital Monthly
Freelancer Ad-hoc
Time to results 04
Whitehat 14 – 30 days
Traditional agency 60 – 90 days
Other digital 60 – 120 days
Freelancer Variable
How we partner

Three ways to work with us.

Every engagement is scoped to your goal — not slotted into a fixed retainer ladder. Pick the shape that matches where you are; we’ll forecast the investment in your first call.

6–12 weeks

Project Sprint

Best for: validating one channel or fixing a specific problem.

A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.

What’s included
  • One senior strategist, one channel
  • Weekly working session
  • 90-day roadmap on day 7
  • Direct Slack / Teams line
Outcome
A measurable ranking, ROAS, or CRO lift inside a quarter.
Scope a sprint →
12+ months

Embedded Partner

Best for: enterprise & ASX-listed brands with internal marketing teams.

Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.

What’s included
  • Fractional CMO / Head of Growth
  • Multi-pod execution capacity
  • Priority ship queue
  • Executive board reporting
Outcome
A senior in-house growth function without 12-month senior hiring cycles.
Discuss a partnership →

Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.

FAQ

Technical SEO questions, answered straight.

Still got questions? Our team replies to every enquiry inside 24 hours.

What is technical SEO?

Technical SEO is the process of optimising a website's infrastructure so search engines can efficiently crawl, render and index its content. It covers site architecture, Core Web Vitals, crawl budget, JavaScript rendering, structured data and indexation — the foundation that determines whether your content can rank at all, regardless of how good it is.

Why does technical SEO matter for my business?

Even the best content and strongest backlink profile won't deliver rankings if Googlebot can't access, render or understand your pages. Technical issues — slow load times, crawl leaks, duplicate content, broken JavaScript — silently cap organic traffic. Fixing them typically unlocks 50–200% organic growth that was already within reach.

How long does a technical SEO engagement take?

Most technical SEO services start with an initial audit that takes 2–4 weeks depending on site size. Most critical fixes can be deployed within 30–60 days once the dev team has our specifications. Measurable organic lift typically follows within 60–90 days of fixes going live, as Googlebot re-crawls and re-indexes the corrected pages.

Do you just report issues or do you fix them too?

Both. We supply dev-ready specifications — not vague recommendations — so your team can implement fixes immediately. Where you'd prefer us to handle implementation directly, our technical team can manage that end-to-end. Either way, we track every fix to confirm it's live and measure the organic impact once it is.

How do you prioritise which technical issues to fix first?

We rank every issue by expected traffic and revenue impact, not severity alone. A low-severity crawl leak on a high-traffic section outranks a critical error on a page nobody visits. You get a prioritised backlog — not a 200-item flat list — so your dev team tackles the highest-ROI fixes first.

How much do technical SEO services cost?

Our technical SEO services are scoped to your site size and the depth of remediation required — a 500-page site and a 500,000-page site demand very different effort. Where technical SEO is the primary bottleneck, the return is fast: we average +189% organic lift post-fix, so the engagement typically pays for itself within months.

What's included in a technical SEO audit?

Our technical SEO audit forensically crawls your entire site — architecture, crawl paths, indexation, redirects, duplicate content, hreflang and canonical strategy — plus Core Web Vitals, crawl-budget log analysis, JavaScript rendering and structured data. Every issue is mapped to revenue impact and handed to your dev team as a prioritised backlog. Clients average +189% organic lift after fixes go live.

What makes a good technical SEO agency?

A good technical SEO agency supplies dev-ready fix specifications — not vague recommendations — and prioritises by expected traffic and revenue, not severity alone. Look for log-file analysis, JavaScript SEO expertise and proof they track every fix to live. We've run white-hat only for 13 years with zero penalties and average +189% organic lift where technical was the bottleneck.

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