How we turned $25 clicks into 300+ qualified leads for Tego — in 90 days
Whitehat didn't just send more traffic — they sent qualified doctors ready to insure. In 100 days we saw a 37% traffic lift, 300+ fresh leads and an 18% jump in completed quotes. They understood the nuances of medical indemnity and turned that into measurable growth.
Eric LowensteinCEO, Tego Insurance
Australia's most expensive insurance clicks — and a funnel that leaked them.
Tego Insurance protects doctors and allied-health practitioners with professional indemnity cover. It is one of the hardest corners of Google Ads in Australia: a single “medical indemnity insurance” click can cost more than $25, and page one of Google is held by insurers who have been there for decades.
Tego could buy the click — but the funnel leaked it. Quote forms sat five clicks deep, so fewer than one in ten visitors ever started one. Core pages took five seconds or more to load on mobile, which quietly throttled both ad Quality Scores and organic rankings. And the copy spoke in policy jargon, not the questions doctors actually search.
We treated paid and organic as one funnel — and rebuilt it around how doctors search.
Most agencies would just have raised the bids. We did the opposite — we made every click land somewhere that converts, then earned the rankings to lower the cost of the next one.
Four workstreams ran in parallel, from technical fixes to authority content, all pointed at one metric: qualified quote requests.
Search-safe site structure
Re-mapped the site around practitioner intent — GP, surgeon, dentist — with FAQ, How-To and Review schema so Google surfaced Tego's answers directly.
Speed & UX surgery
Server-side rendering, mobile load cut by 2.3 seconds, and a sticky “Get my quote” widget that follows the reader down the page.
Quote-optimised ads engine
One broad campaign split into specialty-specific Performance Max sets, lapsed enquirers re-engaged from the CRM, and real price ranges piped into the ad copy to pre-qualify clicks.
Authority content & links
Medico-legal guides like “When does your claims-made policy actually trigger?”, plus backlinks earned from medical colleges and insurance trade press.
90 days later: a funnel that converts the clicks it pays for.
By the end of the 90-day sprint, Tego was not just getting more traffic — it was getting more of the right traffic, and turning more of it into quotes.
Completed quotes rose 18%. Qualified leads passed 300. Organic and paid traffic climbed 37% year-on-year, and 130+ keywords reached page one — including the high-intent “medical indemnity insurance” terms that used to be out of reach.
The numbers in 90 days.
Medical indemnity is one of the most competitive, most expensive categories in Australian search. Here is what changed once paid and organic pulled together.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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