$0M+
Revenue generated for clients
About Whitehat Agency
Whitehat Agency. The name is the promise.
A senior-led digital marketing agency built on one rule: white-hat only. Thirteen years, zero algorithm penalties, $650M+ generated for clients. Operators, not order-takers.
Talk to a strategistTrusted by teams at
MicrosoftKPMGVirginAldiORIXNRLClubMedZurichStarlightSydney KingsMicrosoftKPMGVirginAldiORIXNRLClubMedZurichStarlightSydney Kings
Origin
We earned the name.
Whitehat started in 2013 as a protest against an industry that was selling shortcuts. Thirteen years on, the name still means what it says.
Milestones
- 2013 FoundedShuey Shujab starts Whitehat with one rule: white-hat only. The industry is running PBNs. We aren't.
- 2018 Google PremierBecome a Google Premier Partner. Top 3% of AU agencies. Direct beta access.
- 2021 Full revenue stackMeta Ads, Klaviyo retention, CRO and conversion-focused web design added. From “SEO agency” to revenue partner.
- 2025 AI practice liveAI Automation and AI Consulting launched. 47 custom AI tools shipped to Australian mid-market and ASX brands in the first 18 months.
Whitehat Agency exists because in 2013, the SEO industry was a black-hat carnival. Private blog networks. Bought links. Cloaked content. Founders were paying agencies to play with explosives in their basement — and most of them didn't know it until Google detonated their rankings.
Our bet was that doing things the right way wasn't just ethical — it was the only strategy that compounded. Algorithm updates can't claw back what you earned honestly. Thirteen years later we have zero penalties on our portfolio, $650M+ generated for clients, a 92% client retention rate, and a name that still means what it says.
We've grown from one SEO obsessive to a 47-person operation running SEO, Google Ads, Meta Ads, conversion-focused web design and AI. Senior strategists own every account. AI-native workflows compress the work that used to take a junior pod to a fraction of the time. The senior who quotes your engagement is the one who ships the work.
What we believe
Five principles that don't move.
The opinions we won't trade for revenue, scale or ease. They've cost us deals. They've built the agency.
01
Senior, always
Every account is owned by an operator with 8–15+ years of in-platform experience. The senior who quotes your engagement is the one who ships the work. No account-manager layer between you and the result.
02
White-hat only. It's the name.
Zero PBNs, zero bought links, zero AI-generated spam, zero shortcuts that get clawed back at the next algo update. Thirteen years. Zero penalties. Real compounding.
03
Revenue, not impressions
Every campaign tied to a number your CFO signs off on. We report on attributed revenue, not vanity dashboards. If we can't map it to dollars, we don't spend your time on it.
04
AI-native, by default
Every workstream augmented with custom Claude and GPT tooling we built for our own operators. The same compounding that gives clients an unfair speed advantage on the work.
05
Forecast-backed, not pitch-driven
Every engagement opens with a written revenue forecast we measure ourselves against. We commit to numbers before we ask you to commit to us. If we miss them, the SOW protects you, not us.
How we work
Audit. Forecast. Ship. Compound.
1 Week 1
Audit
Live teardown of your accounts, site, funnel and competitors. 7–10 days. Yours to keep.
2 Week 2
Forecast
90-day plan with revenue forecast and named Growth Lead. We commit to numbers before you commit to us.
3 Months 1–3
Ship
Weekly ship cycles across SEO, paid, web and AI. Monday demos. Friday metrics. No surprises at month-end.
4 Ongoing
Compound
Monthly retainer with quarterly business reviews. Scale winning channels, kill the losers, double down on what works.
0 yrs
Sydney-based, privately owned
0+
Active client partnerships
0/5
Avg. review across Google + Clutch
Pick your vertical
Find your industry, find your playbook.
Every card below opens the dedicated page for that industry — proof points, deliverables tailored to your sales cycle, and the case studies that prove the playbook works for businesses like yours.
🛒 01
eCommerce & DTC
Shopify Plus, WooCommerce, beauty, fashion, supplements, marine, FMCG.
See work in eCommerce & DTC
💻 02
SaaS & B2B Tech
Software, fintech, devtools, edtech platforms chasing pipeline.
See work in SaaS & B2B Tech
⚖️ 03
Professional Services
Legal, accounting, consulting, financial advisory.
See work in Professional Services
⚕️ 04
Health & Wellness
Allied health, dental, cosmetic, telehealth, clinics.
See work in Health & Wellness
🔨 05
Home Services & Trades
Plumbing, electrical, solar, roofing, HVAC.
See work in Home Services & Trades
🏗 06
Property & Construction
Home builders, developers, real estate, building materials, PropTech.
See work in Property & Construction
🍷 07
Hospitality & Tourism
Venues, hotels, restaurants, multi-location bookings, tourism.
See work in Hospitality & Tourism
🎓 08
Education
Universities, RTOs, online courses, K-12 and edtech enrolments.
See work in Education
🏛 09
Government & NFP
Federal, state, councils, NGOs and charities — mission KPIs not ROAS.
See work in Government & NFP
🏢 10
Enterprise & ASX
ASX-listed marketing teams and large national operators that need velocity.
See work in Enterprise & ASX
Selected work
Case studies that compound.
Five recent engagements. Same senior pod, every channel — all tied to a number the CFO signed off on.
All 70+ case studiesCase study index01 / 06
WiiseGlobal launch · Microsoft Ignite
The quality of work is unmatched. They delivered the Wiise website in record time, and the digital marketing launch campaign that followed delivered exceptional results.
Emma
VP of Marketing, Microsoft Australia
Live caseChallenge
Launching a new cloud-native ERP from Microsoft, KPMG and Commonwealth Bank of Australia — with no public surface, no sign-up funnel and a fixed launch window at Microsoft Ignite, Las Vegas.
What we did
An end-to-end enterprise build — fully custom design and development, the website wired directly into the live ERP so visitors sign up and start using the platform in seconds, and a multi-channel paid launch (Google + Meta) timed to the keynote.
Web DesignCustom DevERP IntegrationGoogle AdsMeta Ads
Read the full case12-min read · PDF available
01
1,000+
Users in 90 days
Acquired through the paid launch
02
7.1X
Launch ROAS
Google Ads + Meta Ads
03
8.2%
Sign-up conversion rate
Visitor to live ERP
Eden Hair Extensions2024 — 2025
They rebuilt our category from the ground up. We went from page 3 to owning the map — our team literally couldn't keep up with the stock.
Whitney London
Founder, Eden Hair Extensions
Live caseChallenge
A legacy Shopify build with 900 orphan URLs, flat organic traffic for 18 months, and paid media that had stalled at 2.1× ROAS.
What we did
Full platform replatform, a 900-page technical SEO overhaul and a CRO program that lifted AOV across every category.
Shopify PlusTechnical SEOCROKlaviyo
Read the full case12-min read · PDF available
01
+412%
Organic revenue
YoY, non-brand
02
#1
47 target keywords
AU map pack
03
$4.1M
Added in 12 months
Attributed
Tego Insurance90-day campaign
Whitehat didn't just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.
Eric Lowenstein
CEO, Tego Insurance
Live caseChallenge
$25+ clicks in medical indemnity, quote forms buried five clicks deep (sub-10% starts), and 5s+ mobile load throttling Quality Score.
What we did
Re-mapped the funnel around practitioner intent, cut mobile load 2.3s, and split paid into specialty Performance Max with real price ranges in the ads.
Performance MaxTechnical SEOSchemaCRO
Read the full case12-min read · PDF available
01
300+
Qualified leads
In 90 days
02
+18%
Conversion rate
Completed quotes
03
130+
Page-one keywords
High-intent terms
SalesforceGlobal · 6 markets
Whitehat delivered beyond expectations. In just months we saw a spike in traffic and rankings. They truly understand performance-driven marketing.
Salesforce Team
Salesforce
Live caseChallenge
Inconsistent ad performance across six markets, a fragmented keyword strategy, and high-value organic terms going to competitors.
What we did
One global system — geo-tuned Google Ads across 6 countries, 200,000+ keywords, and a content + link play that won #1 organically for “CRM”.
Google AdsInternational PPCTechnical SEOCRO
Read the full case12-min read · PDF available
01
16X
Return on ad spend
Cross-channel
02
#1
Organic for “CRM”
Most contested term
03
6
Countries
Geo-tuned
The Meat Store90-day launch
We had zero digital presence. In just 90 days, Whitehat helped us generate over $150K in online revenue — proactive, transparent and focused on results.
Meat Store Team
The Meat Store
Live caseChallenge
A great product but no website, no traffic and no brand awareness — and a need for real revenue, fast.
What we did
A launch-to-scale playbook: an eCommerce-ready foundation built to convert, with intent-led Google Ads switched on from day one.
SEOGoogle AdsWeb DesigneCommerce
Read the full case12-min read · PDF available
01
$150K
Revenue in 90 days
From zero
02
100
Page-one keywords
In six months
03
+23%
Engagement
Faster, clearer UX
Client voices
Words from the people paying us.
★★★★★
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
Emma
VP of Marketing, Microsoft Australia
★★★★★
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
Whitney London
Founder, Eden Hair Extensions
★★★★★
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Eric Lowenstein
CEO, Tego Insurance
Recognised by
Google Premier PartnerMeta Business PartnerClutch Top 1000Semrush Agency PartnerB&T Agency of the Year 2024AFR Fast 100
As featured in
AFRSmartCompanyStartup DailyB&TThe CEO MagazineInside Retail
Careers
Whitehat is hiring senior operators.
If you've got 8+ years in SEO, paid media, web or AI and you're tired of agencies that bill for hours not outcomes — we should talk. Senior-led, founder-owned, AI-native. Built for operators who like shipping more than meetings.
Now booking Q3 · 4 spots left
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.
180+
Founders & CMOs booked this year
24h
Average first reply time
4.9/5
Post-session rating