7.1X launch ROAS and 1,000+ users in 90 days on the Microsoft × KPMG × CBA cloud ERP
Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.
EmmaVP of Marketing, Microsoft Australia
A new cloud ERP — and no public surface to launch it from.
Wiise was launching to compete with Xero in a segment Xero was never built for — cloud-native ERP for larger Australian businesses. The product had heavyweight backing from Microsoft, KPMG and Commonwealth Bank of Australia, but it had no public surface, no sign-up funnel and no demand. Just a backend ERP and a global stage to launch on.
The brief was uncompromising: design and build a full enterprise marketing website, wire it directly into the live ERP so the first interaction was the product itself, and run the multi-channel paid launch — all in time for the Microsoft Ignite keynote in Las Vegas.
One enterprise build: design, development, ERP and paid launch — together.
We built the full marketing surface from first principles — a fully custom enterprise design and development build, scoped to sit alongside the Microsoft, KPMG and Wiise brand systems.
Then we wired the website directly into the live ERP. Visitors did not land on a brochure; they landed on a doorway to the product. Sign up, log in and start using Wiise in seconds.
Custom enterprise design
A bespoke design system — typography, components, content architecture — built to sit beside Microsoft, KPMG and Commonwealth Bank's brand standards.
End-to-end custom development
A custom front-end and content stack engineered for enterprise reliability, performance and SEO from day one. No template; no compromise.
Direct ERP integration
The website is wired into the live Wiise platform. The sign-up flow IS the onboarding — visitors land, sign up and start using the ERP immediately.
Multi-channel paid launch
Google Ads and Meta Ads campaigns scoped to launch demand — intent capture on Search, audience demand build on Meta — timed to the Microsoft Ignite keynote.
Microsoft Ignite alignment
The site went live to the world on Microsoft's flagship global event in Las Vegas. The launch story, the keynote and the demand engine hit the market on the same day.
Launched on the world stage. Live ERP from the first click.
Wiise launched on stage at Microsoft Ignite in Las Vegas — a fully-built enterprise marketing surface, a live ERP-integrated sign-up funnel, and a multi-channel paid engine driving demand from day one.
Across the first 90 days the launch returned 7.1× on Google and Meta ad spend, acquired more than 1,000 sign-ups directly into the live ERP, and held an 8.2% conversion rate on a site that loads in under two seconds — Xero's segment, with Wiise's numbers.
An enterprise launch end to end.
Design, development, ERP integration and a multi-channel paid launch — built by one team for the Microsoft Ignite keynote. Here is what the first 90 days delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.