How we built World First a 6.3X ROAS engine — and a real-time currency web app in 90 days
Incredible work by Whitehat Agency — high-performing web app, smart ads, and real growth in just 90 days.
Marketing ManagerWorld First
Currency chaos — and a missing piece of the customer journey.
World First needed two things at once: a custom solution to give customers live, accurate currency conversion data, and a paid programme to bring high-intent users to their international money-transfer offer.
Without the tool, the brand was missing a critical trust moment in the buying journey. Without the paid programme, even the best tool would sit unused. The brief was build and launch in 90 days — and prove revenue inside the same window.
Tech build and paid performance, executed in parallel.
We treated this as one programme, not two. The web app team and the paid-media team worked the same brief — every campaign landed on a page where the live currency tool earned the click's trust, and every tool feature was instrumented so we could see what was driving revenue.
Three workstreams ran in parallel, all anchored to a single metric: revenue from money-transfer customers acquired through paid social.
Real-time web app build
Our team built a custom web application displaying live global currency rates with zero lag — fully responsive, intuitive, and engineered as both a user tool and a lead magnet.
Paid social campaigns
Tightly segmented Meta Ads targeting users seeking fast, reliable money transfers — every ad tied to a conversion-focused landing page integrated with the live-rate tool.
UX and data integration
Web app fully wired into analytics and CRO tools to track engagement, conversions and revenue metrics in real time — closing the loop between feature usage and pipeline.
Continuous optimisation
Weekly testing on creative, audiences and landing pages — compounding the ROAS as the programme matured across the 90 days.
$31.2K in revenue, 6.3X ROAS, and a live tool that keeps earning.
Inside 90 days, World First's paid social programme delivered a 6.3X return on ad spend, generating $31.2K in revenue from a standing start. The disciplined launch turned every dollar of media into measurable money-transfer business.
The currency conversion web app drew consistent traffic in its own right, lifted time on site and positioned World First as a reliable transfer provider — a tool, an SEO asset and a conversion lever all in one build.
The numbers that moved the launch.
A FinTech brand, a missing tool in the journey and a brief to prove revenue inside 90 days. Here's what an integrated web build and paid social programme delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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