The AI SEO agency that ranks you in Google and the AI answers.
Search has split in two: classic Google results and AI answers (Google's AI Overviews, ChatGPT, Perplexity). We do AI SEO that wins both — using AI to scale content, technical fixes and research at speed, with senior strategists in the loop so quality never slips. 412% average organic lift, white-hat since 2013, $650M+ generated.
Trusted by teams at
AI accelerates the work; senior strategists direct it. The result is more qualified organic traffic across both classic and AI search.
AI-assisted research, briefs and technical audits compress months of work into weeks — without the thin, mass-produced content Google now filters out.
13 years, zero penalties. AI is a force-multiplier for our white-hat method, never a shortcut to spam that gets clawed back at the next update.
If your current agency feels like a cost centre,
it probably is.
- —Agencies that bill for hours, not outcomes
- —Juniors running your strategy
- —Vanity dashboards that don’t tie to revenue
- —Slow, quarterly reporting with no accountability
- ✓A senior pod across strategy and execution
- ✓Strategy from operators who’ve scaled ASX brands
- ✓Real-time revenue attribution, not impressions
- ✓Weekly ship cycles with a named Growth Lead
Everything an AI SEO agency should run.
AI for speed and scale, senior humans for strategy and quality — across both traditional rankings and the new AI-answer surfaces.
AI-accelerated content
AI-assisted research, briefs and drafts — then senior editing, fact-checking and E-E-A-T signals so it ranks and reads like an expert wrote it. Scale without the spam.
Learn moreAI search visibility (AEO / GEO)
Get cited in Google's AI Overviews, ChatGPT, Claude and Perplexity. We structure your content and entities so AI engines quote you — see our dedicated AEO service for the deep dive.
Learn moreAI-powered technical SEO
Automated crawls, log-file analysis, schema at scale and Core Web Vitals — AI flags the issues, senior engineers fix the ones that move rankings.
Learn moreAI keyword & intent research
Deeper, faster topic and intent mapping across classic and conversational search, so we target the questions your buyers actually ask AI and Google.
Authority & link foundations
The fundamentals AI can't fake — genuine authority, ethical links and brand entity signals that both Google and AI engines trust.
Learn moreReporting across both surfaces
One dashboard tracking classic rankings, AI-answer citations and revenue — so you see exactly where AI SEO is winning you visibility and leads.
Discover. Strategise. Execute. Compound.
Discover
Deep audit of your business, funnel, ad accounts and competitors. 7–10 days.
Strategise
A bespoke 12-month growth roadmap with KPIs, milestones and budget guardrails.
Execute
A senior pod ships campaigns, pages and automation in weekly sprints.
Compound
Monthly executive reviews with forecasts, attribution and next-level plays.
Real SEO results from real Australian brands.
A snapshot of the SEO work we've shipped. Real numbers, signed off by the team that ran them.
Eden Hair Extensions
Salesforce
Tego Insurance
The Meat Store
Aston Homes
Awake Academy
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Recognised by
As featured in
Whitehat vs the alternatives.
Three ways to work with us.
Every engagement is scoped to your goal — not slotted into a fixed retainer ladder. Pick the shape that matches where you are; we’ll forecast the investment in your first call.
Project Sprint
A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.
- ✓One senior strategist, one channel
- ✓Weekly working session
- ✓90-day roadmap on day 7
- ✓Direct Slack / Teams line
Growth Retainer
A senior pod plugged into your business. Strategist, specialists and creative working in weekly ship cycles, all tied to a revenue number your CFO signs off on.
- ✓Dedicated Growth Lead + senior pod
- ✓SEO, Paid, Web or AI — any mix
- ✓Weekly ship cycles, monthly QBRs
- ✓Revenue-tied attribution dashboard
Embedded Partner
Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.
- ✓Fractional CMO / Head of Growth
- ✓Multi-pod execution capacity
- ✓Priority ship queue
- ✓Executive board reporting
Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.
AI SEO questions, answered straight.
Still got questions? Our team replies to every enquiry inside 24 hours.
What is AI SEO and what does an AI SEO agency do?
AI SEO has two sides: using AI to do SEO faster and at scale (research, content, technical audits), and optimising so your business is found in AI search like Google's AI Overviews and ChatGPT. An AI SEO agency like Whitehat does both — AI for speed, senior strategists for quality — and ties it to rankings and revenue, with 412% average organic lift across our book.
What's the difference between AI SEO and traditional SEO?
Traditional SEO optimises for the classic Google results. AI SEO does that too, but adds two things: AI-accelerated execution (so the work ships faster), and visibility in AI answers, which now sit above the old results for many queries. The fundamentals — quality content, technical health, authority — still decide who wins; AI just changes the speed and the surfaces.
How is AI SEO different from AEO or GEO?
AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) are the specific discipline of getting cited inside AI answers. AI SEO is the broader service — it includes AEO/GEO plus AI-accelerated traditional SEO. If your priority is purely AI-answer visibility, see our dedicated AEO agency page; if you want the full picture across Google and AI, AI SEO is the umbrella.
Does AI-generated content rank, or does Google penalise it?
Google doesn't penalise AI content for being AI — it penalises unhelpful, low-quality content however it's made. We use AI to research and draft, then senior strategists edit, fact-check and add genuine expertise and E-E-A-T signals. That's the difference between content that ranks and the mass-produced AI spam Google's updates filter out. 13 years, zero penalties.
How do you get my business cited in ChatGPT and Google AI Overviews?
AI engines quote sources they can parse and trust. We structure your content into clear, quotable answers, strengthen your brand entity and schema, earn authoritative mentions, and keep facts current. It's an extension of strong SEO — the same signals that rank you in Google increasingly drive who gets cited in AI answers. We track citations in your reporting.
How much does AI SEO cost?
AI SEO retainers scale with the size of the opportunity — your market, competitors and goals. There's no flat rate; AI makes the work more efficient, which means more output for the investment rather than a fixed discount. We forecast the investment and expected return in your free SEO audit so you see the ROI case before committing.
How do I choose the best AI SEO agency?
Be wary of any AI SEO agency selling pure automation — AI without senior oversight produces the thin content Google filters. The best pair AI for scale with experienced strategists for quality, are white-hat, and report on rankings, AI-answer citations and revenue. Whitehat is a Google Premier Partner, white-hat since 2013 with zero penalties, and has generated $650M+ for clients.
Will AI replace SEO — do I still need an agency?
AI is changing how search works, not ending the need to be found. If anything, AI raises the bar: more content is produced, so genuine expertise, authority and technical quality matter more, not less. You need a team that uses AI to move faster while keeping the human judgement that wins rankings and AI citations — which is exactly what our AI SEO service does.
How fast will I see results from AI SEO?
Most clients see meaningful movement in 90–180 days, and our AI-assisted workflows reach page one about 83% faster than the industry average because research, briefs and technical fixes ship in weeks, not months. AI-answer visibility can move faster still once your content is structured to be quoted. We forecast the curve in your audit.
Everything else we run in-house.
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.