AI SEO agency services for Google search and the AI answers.
AI SEO is search engine optimisation for both places your buyers now look: Google's results, and the AI answers in AI Overviews, AI Mode, ChatGPT and Perplexity. Google states there are no additional requirements to appear in its AI features beyond SEO best practice. So we do that work thoroughly, test how AI tools read your site, and report where you appear.
Trusted by teams at
Roy Morgan, March quarter 2026: 13.6 million people, and 10.5 million of them used ChatGPT. Your buyers are asking these tools as well as searching Google, so your SEO has to cover both.
Google's guidance: a page needs to be indexed and eligible to show with a snippet, and AI Overviews and AI Mode add no further requirements. That is why our AI SEO starts with the SEO foundations.
Across our SEO clients, from the white-hat method we have run since 2013. AI SEO builds on the same foundations and adds measurement of where you appear in AI answers.
If your current agency feels like a cost centre,
it probably is.
- —Agencies that bill for hours, not outcomes
- —Juniors running your strategy
- —Vanity dashboards that don’t tie to revenue
- —Slow, quarterly reporting with no accountability
- ✓A senior pod across strategy and execution
- ✓Strategy from operators who’ve scaled ASX brands
- ✓Real-time revenue attribution, not impressions
- ✓Weekly ship cycles with a named Growth Lead
What our AI SEO services include.
Each part of the work does a job in Google's results and in the AI answers built from the web. Here is what we do, and why it matters for both.
Search and question research
We map the searches your buyers type into Google and the longer questions they ask AI tools, then give each intent one page. Two pages chasing the same question weaken each other, so every page gets one job.
Technical SEO for Google and Bing
We fix crawling, indexing, speed and structured data at the source, and submit key pages to Google and Bing. Google's AI features only show pages that are indexed and eligible for a snippet, so this comes first.
Learn moreAnswer-first content
We write pages that answer the question in their opening sentences, with headings phrased the way people ask and sections that make sense on their own. Google asks for helpful, reliable, people-first content, with no special AI markup.
Learn moreDigital PR and brand mentions
We earn coverage and mentions on sites your buyers read. Ahrefs studied 75,000 brands and found mentions of a brand on other sites and on YouTube correlated far more strongly with AI visibility than backlinks did.
Learn moreAI search measurement
We start with your free AI Search Score: your pages fetched without JavaScript, the way AI crawlers read them, and 15 named AI crawlers checked against your robots.txt. You get a score out of 100 and your first findings in seconds.
Learn moreReporting tied to leads
Each month you see organic clicks, the queries and pages behind them, and the leads they produced, measured against the baseline we record before any work starts.
AI SEO, AI search optimisation, GEO and AEO: what each one means.
Four names are used for overlapping work. Here is how we use each one, and where to read more.
AI SEO
SEO that covers Google's classic results, its AI Overviews and AI Mode, and AI assistants such as ChatGPT and Perplexity. It is the most searched of these terms in Australia, at about 1,400 searches a month for "ai seo" (Ahrefs).
AI search optimisation
Another name for the same work, used more in Australia and the UK than in the US. Ahrefs puts 400 of the 1,600 monthly searches for it worldwide in Australia.
GEO (generative engine optimisation)
A term from a 2023 research paper by Aggarwal and colleagues, which tested how page changes affect visibility in AI-generated answers. Our free AI search field guide sets out the evidence behind each tactic, with every source listed.
Learn moreAEO (answer engine optimisation)
The same idea framed around answers rather than rankings. We run it as a dedicated service for brands that want AI answers tracked as a channel of their own.
Learn moreDiscover. Strategise. Execute. Compound.
Discover
Deep audit of your business, funnel, ad accounts and competitors. 7–10 days.
Strategise
A bespoke 12-month growth roadmap with KPIs, milestones and budget guardrails.
Execute
A senior pod ships campaigns, pages and automation in weekly sprints.
Compound
Monthly executive reviews with forecasts, attribution and next-level plays.
Real SEO results from real Australian brands.
A snapshot of the SEO work we've shipped. Real numbers, signed off by the team that ran them.
Eden Hair Extensions
Salesforce
Tego Insurance
The Meat Store
Aston Homes
Awake Academy
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Recognised by
As featured in
Whitehat vs the alternatives.
Three ways to work with us.
Every engagement is scoped to your goal — not slotted into a fixed retainer ladder. Pick the shape that matches where you are; we’ll forecast the investment in your first call.
Project Sprint
A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.
- ✓One senior strategist, one channel
- ✓Weekly working session
- ✓90-day roadmap on day 7
- ✓Direct Slack / Teams line
Growth Retainer
A senior pod plugged into your business. Strategist, specialists and creative working in weekly ship cycles, all tied to a revenue number your CFO signs off on.
- ✓Dedicated Growth Lead + senior pod
- ✓SEO, Paid, Web or AI — any mix
- ✓Weekly ship cycles, monthly QBRs
- ✓Revenue-tied attribution dashboard
Embedded Partner
Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.
- ✓Fractional CMO / Head of Growth
- ✓Multi-pod execution capacity
- ✓Priority ship queue
- ✓Executive board reporting
Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.
AI SEO questions, answered straight.
Still got questions? Our team replies to every enquiry inside 24 hours.
What is AI SEO?
AI SEO is search engine optimisation that covers Google's results and the AI answers people now read, in AI Overviews, AI Mode, ChatGPT and Perplexity. Google says its AI features need nothing beyond SEO best practice, so the work is thorough SEO with AI visibility measured as well. Roy Morgan found 58% of Australians aged 14+ used AI tools in the March quarter of 2026.
What does an AI SEO agency do?
An AI SEO agency researches what your buyers search and ask, fixes the technical issues that keep pages out of the index, writes answer-first content and earns mentions on other sites. It then reports rankings, traffic, leads and AI visibility. At Whitehat Agency one senior team runs all of it, and our SEO clients average a 412% organic revenue lift year on year.
How are AI SEO services different from traditional SEO?
The foundations are the same, and Google's guidance confirms SEO best practice applies to AI Overviews and AI Mode. The emphasis shifts: we measure AI answers alongside rankings, write each section to answer a question on its own, and put more weight on brand mentions, which Ahrefs found correlate strongly with AI visibility across 75,000 brands.
What's the difference between AI SEO, GEO and AEO?
They overlap. AI SEO is the broad term for SEO that covers AI search. GEO, generative engine optimisation, comes from a 2023 research paper on visibility in AI-generated answers. AEO, answer engine optimisation, frames the same work around answers. In Australia, "ai seo" draws about 1,400 searches a month on Ahrefs, more than either of the other two terms.
Can anyone guarantee my business appears in ChatGPT or AI Overviews?
No. Google states that even a page meeting every requirement is not guaranteed to be crawled, indexed or shown. What we commit to is the work and the measurement: a baseline of where you appear today, the changes we make, and the same checks repeated every month. We work within each platform's rules, which is how we have kept zero algorithm penalties since 2013.
Do I need an llms.txt file or special schema for AI search?
Not for Google. Its guidance says you don't need new machine-readable files, AI text files or markup to appear in AI Overviews or AI Mode, and there is no special schema.org structured data to add. We keep your structured data accurate because it supports ordinary search results, and put the budget into content, technical health and earned mentions: the SEO work behind our clients' 412% average organic revenue lift.
How long does AI SEO take to show results?
Google says a change can take from several days to several months to be recrawled, and its AI features draw on what is indexed, so movement shows first in indexing and Search Console data, then in rankings and AI visibility. We forecast the timeline in your free audit, then report monthly against the baseline we record before starting.
How much do AI SEO services cost?
We scope each retainer to your market, competitors and goals rather than a flat rate. Before you commit, your free audit sets out the work we recommend, the investment and the return we expect, so you can judge the case on numbers. Across our SEO clients, the average return is 8.7 times the investment.
How do I choose an AI SEO agency?
Ask how the agency measures AI visibility, and what it will change on your site in the first month. Be cautious of anyone selling tactics Google has said its AI features don't need, such as llms.txt files. Look for named case studies and a white-hat record. We have run SEO since 2013 with zero algorithm penalties and a 4.9 rating across 180 reviews.
Do you offer AI SEO across Australia?
Yes. We're based in Zetland, Sydney, and we run AI SEO for businesses Australia-wide, with dedicated pages for Sydney, Melbourne and Perth. The work does not depend on a local office, because Google and AI assistants read the same web wherever you are. Since 2013 we have generated $650M+ in revenue for clients.
Everything else we run in-house.
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.