What is an integrated digital strategy? +
An integrated digital strategy connects every digital channel — SEO, paid search, paid social, content, email and web — to a common set of business objectives with a shared attribution framework. Each channel plays a defined role in the buyer journey, budgets are allocated based on revenue contribution and performance is measured against pipeline and revenue, not vanity metrics.
Why do we need a digital strategy before running campaigns? +
Without a strategy, campaigns optimise for their own metrics rather than for business revenue. We regularly audit businesses with six-figure monthly budgets across channels with no shared attribution model, no understanding of which channels are driving pipeline versus just activity, and no common targeting framework. A strategy session typically identifies 20–40% wasted spend within the first audit.
How long does it take to build a digital strategy? +
Our standard digital strategy engagement delivers a fully validated, board-ready strategy within 90 days — digital audit in weeks 1–3, channel strategy and attribution framework in weeks 4–7, go-to-market plan and campaign calendar in weeks 8–12. For businesses that need to move faster, we offer a condensed 30-day strategy sprint for the most critical decisions.
Do you implement the strategy or just hand it over? +
Both. As a digital strategy agency, we can deliver the strategy as standalone digital strategy consulting for internal teams to execute, or we can stay engaged to oversee implementation — either as an advisory retainer or as the execution agency across some or all channels. Most clients who engage us for strategy find it more efficient to have us oversee at least the first 90 days of execution.
How do you measure the success of a digital strategy? +
We measure strategy success against the business objectives set at the outset — typically a combination of pipeline generated, cost per acquisition, organic revenue growth and return on total digital spend. Quarterly strategy reviews compare performance to the plan, update the attribution model and adjust channel mix so the strategy stays aligned to what's actually working.
How much does a digital strategy agency cost? +
Whitehat digital strategy engagements are priced with the 90-day strategy build priced to the scope of channels and attribution work involved. It pays back quickly: our first audit typically identifies 20–40% of wasted spend across channels, so the strategy often funds itself before the go-to-market plan is even live. We've generated $650M+ in client revenue with this approach.
What makes a good digital strategy agency? +
A good digital strategy agency ties every channel to revenue, not activity, and builds an attribution framework your CFO can read. Look for integrated planning across SEO, paid, content and web rather than siloed tactics, plus quarterly reviews that course-correct on data. Over 13 years we've built revenue-led strategies for 200+ brands, generating $650M+ and an average +187% conversion lift.
What's included in your digital marketing strategy engagement? +
Our digital marketing strategy engagement includes a digital audit and competitive analysis, a channel strategy and mix recommendation, a multi-touch attribution and measurement framework, a 12-month go-to-market plan, an annual content and campaign calendar and quarterly strategy reviews. Within 90 days you have a fully validated, board-ready strategy with every recommendation mapped to a revenue or pipeline outcome.
