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AI Agents · Sydney Sydney · Est. 2013

AI agents that automate real work and free 60+ hours a week.

We design, build and deploy custom AI agents that take action across your stack — not chatbots that just answer questions. Our AI agent development pod maps the highest-ROI workflow, ships a guard-railed agent in two weeks, and measures success in hours saved. AI agents for business that book meetings, qualify leads, process documents and update your CRM while your team focuses on judgement.

60+h
Avg weekly hours saved
2 wks
Avg time to first agent live
13 yrs
Building for AU businesses
G
Anthropic + OpenAI API partners · Self-hosted available
Top 3% AU agencies

Trusted by teams at

60+h
Average hours saved per client, per week

Measured 60 days after deployment. The repetitive, multi-step work an agent now handles end to end — without adding headcount.

2 wks
Average time from kickoff to first live agent

We start with the single highest-ROI workflow and ship in a fortnightly sprint. No six-month strategy decks before anything runs.

13 yrs
Building automation for Australian businesses since 2013

A senior team that has shipped real systems for 13 years — agents go live with guardrails, audit logs and a human in the loop, not as unsupervised experiments.

Why founders switch to us

If your current agency feels like a cost centre,
it probably is.

What you’re dealing with
The old way
  • Agencies that bill for hours, not outcomes
  • Juniors running your strategy
  • Vanity dashboards that don’t tie to revenue
  • Slow, quarterly reporting with no accountability
How we work
The Whitehat way
  • A senior pod across strategy and execution
  • Strategy from operators who’ve scaled ASX brands
  • Real-time revenue attribution, not impressions
  • Weekly ship cycles with a named Growth Lead
What's included

Custom AI agents built to do the work, not just chat.

Six disciplines from one senior AI engineering pod. Workflow discovery, agent design, tool integration, guardrails, evaluation and ongoing tuning — shipped fortnightly and measured in hours saved.

🔎

Workflow discovery + ROI mapping

We map every multi-step, repetitive workflow in your business, score each by payback period and sequence the build queue by ROI — so the first AI agents we ship pay for themselves fastest. Sits alongside our wider strategy work.

Learn more
🤖

Custom AI agent development

Bespoke AI agent development built on Claude or GPT and trained on your knowledge base. Agents that reason over a goal, call the right tools and complete a task — deployed inside Slack, Teams or your own UI.

🔌

Tool + system integration

We give each agent permission-scoped access to the systems it needs — HubSpot, Salesforce, Shopify, Xero, your database — so it can read, decide and act. Pairs with our broader AI automation builds.

Learn more
🛡

Guardrails + human-in-the-loop

Read-write permission scopes, approval checkpoints for high-stakes actions and full audit logs on every step. Custom AI agents that move money or email customers always pass a human checkpoint first.

📊

Evaluation + reliability testing

We build an evaluation suite for every agent — measuring task success rate, accuracy and edge-case handling — before it touches production, then track it live so reliability holds above 95%.

🔁

Ongoing tuning + new agents

Agents improve with feedback. We monitor performance, retrain on new examples and add agents to your fleet as the first one proves out — most clients run 3+ agents within six months.

Team buried in repetitive, multi-step work?

Our average client saves 60+ hours a week with custom AI agents.

We map the highest-ROI workflow, ship a guard-railed agent in two weeks, and measure in hours saved. Free audit, no AI slideware.

Free Claim your free AI audit
How we work

Discover. Strategise. Execute. Compound.

01

Discover

Deep audit of your business, funnel, ad accounts and competitors. 7–10 days.

02

Strategise

A bespoke 12-month growth roadmap with KPIs, milestones and budget guardrails.

03

Execute

A senior pod ships campaigns, pages and automation in weekly sprints.

04

Compound

Monthly executive reviews with forecasts, attribution and next-level plays.

Selected work

Case studies that compound.

Five recent engagements. Same senior pod, every channel — all tied to a number the CFO signed off on.

All 70+ case studies
Case study index01 / 06
WiiseGlobal launch · Microsoft Ignite

The quality of work is unmatched. They delivered the Wiise website in record time, and the digital marketing launch campaign that followed delivered exceptional results.

Emma
VP of Marketing, Microsoft Australia
Wiise — Whitehat Agency case study Live case
Challenge

Launching a new cloud-native ERP from Microsoft, KPMG and Commonwealth Bank of Australia — with no public surface, no sign-up funnel and a fixed launch window at Microsoft Ignite, Las Vegas.

What we did

An end-to-end enterprise build — fully custom design and development, the website wired directly into the live ERP so visitors sign up and start using the platform in seconds, and a multi-channel paid launch (Google + Meta) timed to the keynote.

Web DesignCustom DevERP IntegrationGoogle AdsMeta Ads
Read the full case12-min read · PDF available
01
1,000+
Users in 90 days
Acquired through the paid launch
02
7.1X
Launch ROAS
Google Ads + Meta Ads
03
8.2%
Sign-up conversion rate
Visitor to live ERP
Client voices

Words from the people paying us.

★★★★★

“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”

Emma
VP of Marketing, Microsoft Australia
★★★★★

“Whitehat treats my business like it’s their own. They really valued our company’s values.”

Whitney London
Founder, Eden Hair Extensions
★★★★★

“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”

Eric Lowenstein
CEO, Tego Insurance

Recognised by

Google Premier PartnerMeta Business PartnerClutch Top 1000Semrush Agency PartnerB&T Agency of the Year 2024AFR Fast 100

As featured in

AFRSmartCompanyStartup DailyB&TThe CEO MagazineInside Retail
The honest comparison

Whitehat vs the alternatives.

Whitehat
Traditional agency
Other digital
Freelancer
Senior strategists
Senior-only
In-house only
Mixed (junior-led)
Solo
AI-native execution
Yes — every workstream
No
Sometimes
No
Reporting cadence
Weekly
Monthly
Monthly
Ad-hoc
Time to results
14 – 30 days
60 – 90 days
60 – 120 days
Variable
Senior strategists 01
Whitehat Senior-only
Traditional agency In-house only
Other digital Mixed (junior-led)
Freelancer Solo
AI-native execution 02
Whitehat Yes — every workstream
Traditional agency No
Other digital Sometimes
Freelancer No
Reporting cadence 03
Whitehat Weekly
Traditional agency Monthly
Other digital Monthly
Freelancer Ad-hoc
Time to results 04
Whitehat 14 – 30 days
Traditional agency 60 – 90 days
Other digital 60 – 120 days
Freelancer Variable
How we partner

Three ways to work with us.

Every engagement is scoped to your goal — not slotted into a fixed retainer ladder. Pick the shape that matches where you are; we’ll forecast the investment in your first call.

6–12 weeks

Project Sprint

Best for: validating one channel or fixing a specific problem.

A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.

What’s included
  • One senior strategist, one channel
  • Weekly working session
  • 90-day roadmap on day 7
  • Direct Slack / Teams line
Outcome
A measurable ranking, ROAS, or CRO lift inside a quarter.
Scope a sprint →
12+ months

Embedded Partner

Best for: enterprise & ASX-listed brands with internal marketing teams.

Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.

What’s included
  • Fractional CMO / Head of Growth
  • Multi-pod execution capacity
  • Priority ship queue
  • Executive board reporting
Outcome
A senior in-house growth function without 12-month senior hiring cycles.
Discuss a partnership →

Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.

FAQ

AI agents questions, answered straight.

Still got questions? Our team replies to every enquiry inside 24 hours.

What are AI agents?

AI agents are software systems that pursue a goal autonomously — they reason over a task, decide which tools to call and take action, rather than just answering a question like a chatbot. A custom AI agent might qualify a lead, update your CRM and book a meeting in one run. Our AI agents for business save teams 60+ hours a week by completing multi-step work end to end.

How are AI agents different from a chatbot?

A chatbot replies to messages; an AI agent gets things done. Agents plan a sequence of steps, call tools and systems, handle errors and complete a task without a human driving each step. That is why AI agents for business deliver real ROI — they replace the manual workflow, not just the question. Our clients free 60+ hours a week as a result.

How much does AI agent development cost?

Whitehat's AI agent development is scoped per production agent and scales with workflow complexity and the number of systems it integrates. There is no flat rate, because cost depends on the task and your stack. Your free audit forecasts the hours saved and payback period — typically 2–4 months — before you commit a dollar.

How do I choose an AI agent development partner?

Choose a partner who ships working agents, not slideware — ask to see custom AI agents live in production and the guardrails around them. Look for permission scopes, human-in-the-loop checkpoints, audit logs and an evaluation suite. We have built automation for Australian businesses for 13 years and ship a first agent in two weeks, measured in hours saved.

What workflows can AI agents automate in my business?

Almost any repetitive, multi-step process is a candidate: lead qualification and follow-up, customer support triage, invoice and document processing, data entry between systems, appointment scheduling and reporting. Our free audit ranks your workflows by hours saved and payback, so the first AI agents we ship target the highest-ROI process and recover 50–70% of the time spent on it.

Are autonomous AI agents safe to let take actions?

Yes, when they are engineered correctly. We ship every agent with read-write permission scopes, human-in-the-loop checkpoints for high-stakes actions — anything that sends external comms, moves money or edits customer records — and a full audit log of every step. We never deploy fire-and-forget agents; reliability is tested above 95% before go-live.

Which AI models do you use to build agents?

We build with whichever model fits the task. Claude (Anthropic) for long-context reasoning and complex agentic workflows; GPT (OpenAI) for cost-sensitive, high-volume or structured tasks. For compliance-sensitive clients we self-host open-weight models. Most engagements use more than one model via API, chosen to maximise reliability and minimise cost per task.

How do AI agents integrate with our existing tools?

Each agent connects via API to whatever you already run — HubSpot, Salesforce, Pipedrive, Slack, Teams, Microsoft 365, Google Workspace, Shopify, Xero or Notion. Agents act inside the apps your team already uses rather than as a new dashboard to learn. Most custom AI agents go live integrated with 3–5 systems within the first two-week sprint.

Now booking Q3 · 4 spots left

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180+
Founders & CMOs booked this year
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Average first reply time
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