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AI Workflow Automation · Process automation Sydney · Est. 2013

AI workflow automation that hands the busywork to AI.

Every team loses hours to the same manual steps — copying data between tools, chasing approvals, processing documents, updating spreadsheets. We map those workflows and automate them with AI, so the repetitive work runs itself and your people do the work that actually needs a human. Senior Australian team, building on the Anthropic Claude API, white-hat since 2013.

24/7
Always-on — runs nights & weekends
Weeks
From process map to live, not months
13 yrs
Senior AU team, white-hat since 2013
G
Anthropic Claude API · Google Premier Partner
Top 3% AU agencies

Trusted by teams at

24/7
Automations that never clock off

Once a workflow is automated it runs around the clock — overnight, weekends, peak periods — without adding headcount or overtime.

Weeks
From process map to working automation

We scope the real process first, then ship a working automation in weeks. You see it running on your actual workflow, fast — not a 6-month consulting deck.

100%
Built around your real process

We map how your team actually works before we automate anything — no forcing your business into off-the-shelf software. The automation fits you, not the reverse.

Why founders switch to us

If your current agency feels like a cost centre,
it probably is.

What you’re dealing with
The old way
  • Agencies that bill for hours, not outcomes
  • Juniors running your strategy
  • Vanity dashboards that don’t tie to revenue
  • Slow, quarterly reporting with no accountability
How we work
The Whitehat way
  • A senior pod across strategy and execution
  • Strategy from operators who’ve scaled ASX brands
  • Real-time revenue attribution, not impressions
  • Weekly ship cycles with a named Growth Lead
What's included

Everything AI workflow automation should cover.

We map the process, automate the repetitive steps with AI, connect your tools, and keep a human in the loop where judgement matters — then monitor and improve it.

🗺

Process mapping & audit

We document how a workflow actually runs today, find the repetitive, error-prone and slow steps, and prioritise what's worth automating for the biggest time saving.

🤖

AI-powered automation

AI handles the judgement steps machines used to fail at — reading documents, classifying requests, drafting replies, extracting data — built on the Anthropic Claude API.

Learn more
🔌

System & tool integration

We connect your CRM, email, spreadsheets, accounting and other tools so data flows automatically between them — no more copy-paste between systems.

🧠

AI agents for multi-step work

For workflows with several decisions and tools, we build AI agents that carry a task end-to-end — with guardrails and a human approval step where it counts.

Learn more
📣

Marketing & sales automation

Lead routing, lifecycle emails, lead scoring and reporting automated so marketing and sales run without manual handoffs.

Learn more
📊

Monitoring & improvement

We monitor every automation, alert on anything that needs a human, and keep refining it — so it stays reliable as your business and tools change.

Your team drowning in repetitive admin?

If a person copies it, chases it or retypes it — AI can run it.

Tell us your most painful manual process in a free automation audit and we'll map exactly how AI workflow automation would take it off your team's plate — and how fast.

Free Claim your free automation audit
How we work

Discover. Strategise. Execute. Compound.

01

Discover

Deep audit of your business, funnel, ad accounts and competitors. 7–10 days.

02

Strategise

A bespoke 12-month growth roadmap with KPIs, milestones and budget guardrails.

03

Execute

A senior pod ships campaigns, pages and automation in weekly sprints.

04

Compound

Monthly executive reviews with forecasts, attribution and next-level plays.

Selected work

Case studies that compound.

Five recent engagements. Same senior pod, every channel — all tied to a number the CFO signed off on.

All 70+ case studies
Case study index01 / 06
WiiseGlobal launch · Microsoft Ignite

The quality of work is unmatched. They delivered the Wiise website in record time, and the digital marketing launch campaign that followed delivered exceptional results.

Emma
VP of Marketing, Microsoft Australia
Wiise — Whitehat Agency case study Live case
Challenge

Launching a new cloud-native ERP from Microsoft, KPMG and Commonwealth Bank of Australia — with no public surface, no sign-up funnel and a fixed launch window at Microsoft Ignite, Las Vegas.

What we did

An end-to-end enterprise build — fully custom design and development, the website wired directly into the live ERP so visitors sign up and start using the platform in seconds, and a multi-channel paid launch (Google + Meta) timed to the keynote.

Web DesignCustom DevERP IntegrationGoogle AdsMeta Ads
Read the full case12-min read · PDF available
01
1,000+
Users in 90 days
Acquired through the paid launch
02
7.1X
Launch ROAS
Google Ads + Meta Ads
03
8.2%
Sign-up conversion rate
Visitor to live ERP
Client voices

Words from the people paying us.

★★★★★

“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”

Emma
VP of Marketing, Microsoft Australia
★★★★★

“Whitehat treats my business like it’s their own. They really valued our company’s values.”

Whitney London
Founder, Eden Hair Extensions
★★★★★

“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”

Eric Lowenstein
CEO, Tego Insurance

Recognised by

Google Premier PartnerMeta Business PartnerClutch Top 1000Semrush Agency PartnerB&T Agency of the Year 2024AFR Fast 100

As featured in

AFRSmartCompanyStartup DailyB&TThe CEO MagazineInside Retail
The honest comparison

Whitehat vs the alternatives.

Whitehat
Traditional agency
Other digital
Freelancer
Senior strategists
Senior-only
In-house only
Mixed (junior-led)
Solo
AI-native execution
Yes — every workstream
No
Sometimes
No
Reporting cadence
Weekly
Monthly
Monthly
Ad-hoc
Time to results
14 – 30 days
60 – 90 days
60 – 120 days
Variable
Senior strategists 01
Whitehat Senior-only
Traditional agency In-house only
Other digital Mixed (junior-led)
Freelancer Solo
AI-native execution 02
Whitehat Yes — every workstream
Traditional agency No
Other digital Sometimes
Freelancer No
Reporting cadence 03
Whitehat Weekly
Traditional agency Monthly
Other digital Monthly
Freelancer Ad-hoc
Time to results 04
Whitehat 14 – 30 days
Traditional agency 60 – 90 days
Other digital 60 – 120 days
Freelancer Variable
How we partner

Three ways to work with us.

Every engagement is scoped to your goal — not slotted into a fixed retainer ladder. Pick the shape that matches where you are; we’ll forecast the investment in your first call.

6–12 weeks

Project Sprint

Best for: validating one channel or fixing a specific problem.

A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.

What’s included
  • One senior strategist, one channel
  • Weekly working session
  • 90-day roadmap on day 7
  • Direct Slack / Teams line
Outcome
A measurable ranking, ROAS, or CRO lift inside a quarter.
Scope a sprint →
12+ months

Embedded Partner

Best for: enterprise & ASX-listed brands with internal marketing teams.

Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.

What’s included
  • Fractional CMO / Head of Growth
  • Multi-pod execution capacity
  • Priority ship queue
  • Executive board reporting
Outcome
A senior in-house growth function without 12-month senior hiring cycles.
Discuss a partnership →

Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.

FAQ

AI workflow automation questions, answered straight.

Still got questions? Our team replies to every enquiry inside 24 hours.

What is AI workflow automation?

AI workflow automation uses AI to run repetitive business processes end-to-end — reading and classifying documents, extracting and moving data between tools, drafting responses, routing approvals — with a human stepping in only where judgement is needed. Unlike rigid rule-based macros, AI handles the messy, varied inputs that used to need a person, so more of the workflow runs itself.

How is this different from your AI automation service?

They overlap and we often combine them. Our broader AI automation service covers custom GPTs, internal tools and bots; AI workflow automation focuses specifically on taking an existing multi-step business process and automating it end-to-end — mapping the workflow, automating the steps and connecting the tools. If you have a specific painful process, start here; if you want general AI capability, see AI automation.

What processes can you automate with AI?

Common ones: invoice and document processing, data entry between systems, lead and enquiry routing, customer-support triage and draft replies, report generation, onboarding steps, and approvals chasing. A good rule of thumb — if your team does it repeatedly, follows roughly the same steps each time, and it mostly involves moving or interpreting information, AI workflow automation can usually take most of it.

How much does AI workflow automation cost?

It scales with the complexity of the process and how many systems it touches. We scope a fixed price after a short, free automation audit, so you know the cost up front, and we prioritise the workflows with the biggest time saving first so the automation pays for itself. No surprise invoices, and we'll tell you honestly if a process isn't worth automating yet.

How do I choose the right AI automation partner?

Pick a team that maps your actual process before recommending tools, keeps a human in the loop where judgement matters, and builds on reliable models rather than hype. Ask how they handle errors and edge cases. Whitehat is a senior Australian team building on the Anthropic Claude API, white-hat since 2013, that scopes the real workflow first rather than selling a one-size-fits-all platform.

Is it safe to let AI run our business processes?

Yes, when it's built properly. We add guardrails, validation and a human approval step for anything high-stakes, and we monitor every automation with alerts so a person is notified the moment something needs attention. AI handles the volume; your team keeps oversight. We start with lower-risk, high-volume workflows to prove reliability before automating anything sensitive.

How long does it take to automate a workflow?

Most workflows go from process map to a working automation in weeks, not months — we ship something running on your real process fast, then refine it. Simple single-tool automations can be live in days; complex, multi-system processes with approvals take longer. We sequence the work so you get time savings early rather than waiting for a big-bang launch.

Will AI workflow automation replace our staff?

The goal isn't to cut people — it's to stop your people spending hours on repetitive admin so they can do higher-value work. AI workflow automation removes the busywork (data entry, chasing, retyping); your team keeps the judgement, relationships and decisions. Most clients redeploy the reclaimed hours into work that actually grows the business.

Which tools and systems do you integrate with?

Almost anything with an API — CRMs (HubSpot, Salesforce), email and marketing platforms, accounting (Xero, QuickBooks), spreadsheets, document stores, support desks and databases. Where there's no clean API we use other reliable methods. We map your existing stack during the audit so the AI automation tools we build slot into the systems you already run, rather than forcing a rip-and-replace.

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