The Hospitality Marketing Agency that drives direct bookings.
Venues, hotels, restaurants, tourism operators and multi-location bookings. As a hospitality marketing agency, we run visual-led paid social, local SEO, OTA-free direct-booking funnels and CRM-routed enquiries. We earn the booking on your own site — not someone else's.
Trusted by teams at
Bookings on your own site, not OTAs. The cheapest dollar in hospitality.
Same total bookings, more direct, less commission paid out. Margin lift before scale.
Direct guests stay happier than OTA guests — you control the journey end-to-end.
If your current agency feels like a cost centre,
it probably is.
- —Agencies that bill for hours, not outcomes
- —Juniors running your strategy
- —Vanity dashboards that don’t tie to revenue
- —Slow, quarterly reporting with no accountability
- ✓A senior pod across strategy and execution
- ✓Strategy from operators who’ve scaled ASX brands
- ✓Real-time revenue attribution, not impressions
- ✓Weekly ship cycles with a named Growth Lead
Every lever a Hospitality Marketing Agency should pull.
Six disciplines. One senior pod. Industry-tailored playbook, weekly ship cycles, AI-native execution.
Visual paid social
Instagram + TikTok-native creative. Reels, UGC, room/venue walkthroughs.
Local + map pack SEO
GBP, location pages, review programmes for restaurants, venues and multi-property hotels.
Direct-booking funnels
OTA-free booking flows on SiteMinder, Little Hotelier, Now Book It, ResDiary or your PMS.
Tourism + ATDW integration
Tourism Australia listings, regional tourism boards, ATDW-aware content syndication.
Lifecycle email + loyalty
Stay-cycle nurture: pre-stay anticipation, post-stay review request, return-stay incentives.
UGC + influencer programmes
Creator partnerships matched to venue brand, content rights for paid use.
Discover. Strategise. Execute. Compound.
Discover
Deep audit of your business, funnel, ad accounts and competitors. 7–10 days.
Strategise
A bespoke 12-month growth roadmap with KPIs, milestones and budget guardrails.
Execute
A senior pod ships campaigns, pages and automation in weekly sprints.
Compound
Monthly executive reviews with forecasts, attribution and next-level plays.
Real wins for Hospitality & Tourism.
A snapshot of the work we've shipped for hospitality & tourism brands. Real numbers, signed off by the team that ran them.
Club Med
Coogee Bay Barrel
Coogee Bay Hotel
Jetstar
MadeComfy
Velocity Points
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Recognised by
As featured in
Whitehat vs the alternatives.
Three ways to work with us.
Every engagement is scoped to your goal — not slotted into a fixed retainer ladder. Pick the shape that matches where you are; we’ll forecast the investment in your first call.
Project Sprint
A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.
- ✓One senior strategist, one channel
- ✓Weekly working session
- ✓90-day roadmap on day 7
- ✓Direct Slack / Teams line
Growth Retainer
A senior pod plugged into your business. Strategist, specialists and creative working in weekly ship cycles, all tied to a revenue number your CFO signs off on.
- ✓Dedicated Growth Lead + senior pod
- ✓SEO, Paid, Web or AI — any mix
- ✓Weekly ship cycles, monthly QBRs
- ✓Revenue-tied attribution dashboard
Embedded Partner
Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.
- ✓Fractional CMO / Head of Growth
- ✓Multi-pod execution capacity
- ✓Priority ship queue
- ✓Executive board reporting
Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.
Hospitality Marketing Agency questions, answered straight.
Still got questions? Our team replies to every enquiry inside 24 hours.
What does a Hospitality Marketing Agency do?
A hospitality marketing agency builds the demand and direct-booking systems for hotels, venues, restaurants and tourism operators — visual paid social, local SEO, OTA-free booking funnels, lifecycle email and loyalty programmes. As a restaurant marketing agency too, we tie every hospitality digital marketing channel to direct bookings and OTA dependency reduction.
How do you reduce OTA commission dependency?
OTAs typically charge 15–25% commission on every booking. We rebuild your own-site booking funnel for parity-rate-or-better, layer paid retargeting to convert OTA-discovery guests directly, and run loyalty programmes that train repeat guests to bypass OTAs.
Do you produce social creative in-house?
Yes. UGC, Reels, TikTok walkthroughs and venue photography all produced by our content pod or via vetted creator partners.
Do you work with multi-property hotel groups or single venues?
Both. Single venues get focused local SEO + paid. Multi-property groups get templated location pages, centralised paid routed by property performance, and brand-layer consistency with local override.
How much does a hospitality marketing agency cost?
Our hospitality marketing agency retainers scale with the number of venues and channel scope. Most single venues invest across visual paid social, local SEO and direct-booking funnels. Because we lift direct bookings +62% and cut OTA dependency −18%, the retainer is recovered from commission you stop paying out.
What results can a venue expect from hospitality digital marketing?
Across managed hotels and venues, our hospitality digital marketing lifts direct bookings +62% year-on-year, reduces OTA dependency −18% within 12 months and holds 94% average post-stay CSAT. Same total bookings, more taken on your own site, less commission paid out — margin lift before you scale spend, because direct guests are simply worth more.
Which channels work best for a restaurant marketing agency?
For most venues the highest-return channels are visual paid social on Instagram and TikTok, local and map-pack SEO via Google Business Profile, and OTA-free direct-booking funnels with lifecycle email. As a restaurant marketing agency and Meta Business Partner, we weight the mix toward direct bookings — which is how we lift them +62% year-on-year.
Everything else we run in-house.
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.