How we recovered MadeComfy's lost SEO and lifted traffic 15% in four weeks
A new website that wiped out years of hard-won SEO.
MadeComfy manages short-stay properties end to end — marketing the listing, coordinating cleaning and linen, and running the rental process so owners can travel with peace of mind. They'd just launched a custom-built website with integrated booking software. The product was better; the search visibility was gone.
In rebuilding the site, every page of existing SEO had been lost. On top of that, their Google Ads budget was being spent on ad groups that weren't pulling their weight. They came to us to recover the rankings and make the ad spend work.
Rebuild the organic foundation, then make every ad dollar work.
We ran SEO and Google Ads as one programme. On the organic side, we re-optimised the new pages around the ten keywords MadeComfy most wanted to own, built fresh content for new pages, and tightened the on-page foundations — meta tags, title tags, alt text and internal links from every blog to a relevant page.
On paid, we audited the AdWords account, paused the ad groups quietly burning budget, and reallocated spend to the ones consistently converting. We rewrote and resubmitted the ads Google had disapproved, and added sitelink and call extensions for better visibility and a cleaner path to enquiry.
On-page SEO recovery
Re-optimised the rebuilt pages for ten target keywords — meta tags, title tags, alt text and a clean internal-linking structure to rebuild lost equity fast.
Content build-out
New content for additional pages, with every blog optimised and internally linked to the most relevant service page.
Google Ads reallocation
Paused underperforming ad groups and shifted budget to proven winners — same spend, more return.
Ad quality fixes
Rewrote disapproved ads to get them live, and added sitelink + call extensions for stronger exposure and easier enquiries.
Page-one rankings and more traffic — in four weeks, not four months.
SEO is a long game; we always recommend a 12-month horizon. So the speed here was the story. Within four weeks, MadeComfy ranked on page one of Google for 5 of their 10 target keywords — two of them at #1 — with another two sitting at the top of page two.
Site traffic climbed more than 15% in the same window, and reworking the Google Ads account lifted click-through rate by 54%. An early, compounding win on a foundation built to keep growing.
The numbers from a four-week sprint.
A rebuilt site that had lost its rankings, and an ad account leaking budget. Here's what a combined SEO + Google Ads recovery delivered in the first month.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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