How a 6.3X paid-media programme turned Viceroy Bali into a luxury-travel booking engine
The collaboration with Whitehat Agency has been a game-changer for Viceroy Bali. In just three months we've seen new bookings and high-search-volume keywords ranking on page one. Their comprehensive SEO and Google Ads strategies have delivered outstanding results, including a 37% increase in website traffic. We highly recommend their services.
Marketing ManagerViceroy Bali
A five-star resort, inconsistent in the search results.
Viceroy Bali is one of the world's most celebrated luxury resorts, set in the heart of Ubud. The hospitality is world-class. The digital performance, until recently, wasn't keeping pace with it.
Visibility on high-intent luxury-travel keywords was patchy, previous paid campaigns weren't proving their ROI clearly, and the funnel from website visit to confirmed booking was costing too much per acquisition for the segment. They needed an SEO and Google Ads programme that could prove its value in revenue, not impressions.
A multi-channel growth programme, all pointed at the booking.
We ran a coordinated SEO and Google Ads programme designed to surface Viceroy Bali for the right luxury traveller, at the right moment, and then carry them all the way to a confirmed booking.
Paid drove the immediate revenue. Organic built the long-term compounding asset. UX and conversion work tied both back to the booking funnel — so every dollar was measurable.
SEO + content strategy
Identified the top-performing luxury-travel keywords and rebuilt on-page SEO across the core landing pages — earning page-one rankings for 212 terms.
High-performance Google Ads
Data-driven targeting, conversion-led creative and tight budget control delivered a 6.3X return on ad spend across the campaign window.
Qualified traffic growth
Technical SEO fixes and strategic content amplification focused on bringing in the right traveller, not just more travellers — lifting traffic 37% YoY.
End-to-end booking funnel
Mapped the journey from search to confirmation, refined the UX at each step and improved visit-to-booking conversion across every market we ran in.
Bookings, not just impressions — a true luxury growth engine.
The 90-day programme returned 6.3× on ad spend, generated 295 new bookings quarter on quarter and ranked 212 luxury-travel keywords on page one of Google. Website traffic grew 37% year on year.
More importantly, the engine kept paying back after the quarter ended. Each new content asset, each technical fix and each ranking compounded into long-term organic value — turning a campaign into a permanent booking channel.
The numbers that filled the resort.
A world-renowned Ubud resort and a fiercely contested luxury-travel category. Here's what an integrated SEO + Google Ads programme delivered in 90 days.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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