How Club Med turned a 62% organic traffic lift into 275 new bookings in 90 days
Whitehat Agency delivered exactly what we needed — fast. In just three months we saw massive ROI, a big traffic uplift and 200+ new customers. Their SEO expertise speaks for itself.
Club Med TeamMarketing, Club Med Australia
A global brand, underweight in Australian search.
Club Med is one of the world's most recognised premium all-inclusive holiday brands. In Australia, the brand awareness was strong — but the digital performance wasn't matching it. High-intent travel searches were going to competitors.
Their previous SEO work had delivered limited ROI. Keyword targeting was fragmented across seasons and destinations, top landing pages were thin, and the funnel from organic visit to confirmed booking was leaking value at every step.
A performance-first SEO programme built for the booking.
We built a programme around one outcome: convert high-intent travel search into confirmed Club Med bookings. That meant blending technical SEO discipline with the content quality a premium audience expects.
Every workstream — keyword mapping, content, technical fixes, conversion design — pointed at the same KPI. Bookings, not just rankings.
Keyword strategy + on-page
Mapped every keyword to a real traveller journey, then optimised the core landing pages around the search terms most likely to convert into a booking.
Content overhaul
Refreshed the top-performing destination pages and launched seasonal, destination-specific content built to capture intent through the booking calendar.
Technical SEO foundations
Fixed crawl issues, lifted mobile usability scores and tightened site speed so every new content piece had a fast, indexable foundation to compound on.
Conversion optimisation
Aligned page content and UX with traveller intent, backed by conversion tracking so we could prove the link between rankings and revenue.
Page-one rankings, plus the booking growth to back them up.
Within three months Club Med ranked 110 high-value travel keywords on page one of Google, and organic traffic grew 62% year on year — built on a foundation that keeps compounding.
More importantly, the numbers turned into bookings. Two hundred and seventy-five new customers were acquired through the campaign, and the programme returned 4× on investment — proof that SEO can drive top-line revenue, not just visits.
The numbers that moved the booking calendar.
A globally recognised travel brand and a saturated SEO category. Here's what a 90-day performance SEO programme delivered for Club Med Australia.
Words from the people paying us.
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