A 50% revenue lift in 90 days for Coogee's bottle-shop sleeper hit
Whitehat Agency didn't just boost our numbers — they transformed the way we sell online. In 90 days we clocked a 50% revenue surge and a flood of first-time customers. Their Google Ads and SEO expertise felt like having an elite in-house growth team.
Sam CollinsCo-Founder, Coogee Bay Barrel
A cult local following — and an eCommerce engine going nowhere.
Coogee Bay Barrel's coastal bottle-shop had a loyal local crowd, but online sales had stalled. Travellers searching for craft beer delivery in Coogee were never seeing the brand, and big-box chains were pushing premium SKUs onto page two of organic search.
Traffic skewed almost entirely to repeat buyers. New prospects rarely discovered the store — and when they did, the path to purchase wasn't built to convert them.
A blended sprint: paid for now, SEO for compounding growth.
We ran a 90-day blended programme designed to lift revenue today and build the organic foundation that compounds over years.
Paid search was rebuilt around real drink-occasions. Organic was reframed around the local food-and-travel audience. UX work tightened the path from discovery to checkout — and to a bigger basket.
Google Ads reboot
Rebuilt campaigns around drink-occasion intent ('Sunday session pale ale', 'birthday whisky hamper Coogee'), layered Performance Max with strict margin caps, and added RLSA + DSA to capture high-value repeat shoppers.
Local-first Smart Shopping
Live inventory feeds, suburb-level bid modifiers and countdown promos ('Order by 4pm for same-day beach delivery') to convert local intent into same-day baskets.
Organic growth engine
Technical SEO fixes, schema for ABV and region, and a content hub on pairing craft beer with Sydney seafood — earning backlinks from food-and-travel editors.
Conversion UX lifts
One-page checkout, a 'Create Your Own Case' bundle builder and Untappd-style review badges — pushing average order value 24% higher.
Three months in: a real growth engine, not a sugar hit.
Google Ads alone delivered a 50% revenue lift in the first 90 days, while the SEO programme drove a 38% surge in organic revenue. Crucially, the audience mix changed — first-time visitors jumped 36%, breaking the brand's reliance on repeat buyers.
More than a campaign, it built the foundations of a long-term eCommerce engine — paid, organic and on-site UX working as one.
The numbers that moved the cellar.
A loyal local with a stalled online channel. Here's what a 90-day Google Ads + SEO sprint delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.