An arcade game that flew Jetstar past 140,000 plays — and added 11,000 bookings
We wanted to drive real user engagement, and Whitehat Agency delivered. The campaign went viral, exceeded all KPIs, and made us look good doing it.
Jetstar MarketingMarketing Lead, Jetstar
Traditional promos weren't landing with a younger flyer.
Jetstar wanted to re-engage a younger, digital-native audience and move beyond standard discount marketing. The brief was simple to say and hard to deliver: build something that felt like entertainment, but earned real commercial value.
The metrics that mattered weren't impressions or reach. They were voucher redemptions, qualified leads and shareable moments — proof that play could move bookings.
Turn the campaign into a game worth sharing.
We designed and built a branded arcade-style game where players piloted a Jetstar plane to catch falling stars, then answered a quiz to unlock a real travel voucher worth between $20 and $500.
Around that core, we wrapped the full campaign — teaser content, launch-week paid push, retargeting and post-game journeys — so every play fed measurable booking demand.
Branded game design and build
A web-based arcade game built around Jetstar's playful brand identity — pilot a plane, catch 150 stars, answer the quiz, claim the voucher.
Voucher-driven incentive
Real Jetstar travel vouchers between $20 and $500 made the reward worth chasing, lifting completion rates and quiz engagement.
Mobile-first web build
Optimised for both desktop and mobile play, with responsive controls, fast load times and a polished visual finish.
Full-funnel campaign
Teaser content, launch-week paid media and retargeting — built and managed in-house so every play fed a measurable funnel.
Play met purpose — and the numbers took off.
The campaign ran across web and mobile and quickly built its own momentum. More than 140,000 plays, 22,000 verified voucher redemptions and a 6.2× lift in engagement across Jetstar's owned social channels.
Beyond the play count, the campaign added more than 11,000 fresh contacts to Jetstar's booking database — qualified, opted-in and primed to fly.
The numbers that took off.
A digital-first audience, a brief built around play, and a campaign engineered to convert. Here's what gamified marketing delivered for Jetstar.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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