A 1-click booking engine that lifted Coogee Bay Hotel's direct reservations 35%
Whitehat Agency didn't just give us a prettier site — they delivered a booking engine that fills our tables every night. Page loads plunged to under three seconds, mobile guests can reserve in one tap, and our staff finally have time to focus on hospitality, not the phones.
David LennonGeneral Manager, Coogee Bay Hotel
An iconic Sydney venue let down by its booking journey.
Coogee Bay Hotel is one of Sydney's best-known beachside venues. Online, though, the experience didn't match the brand. The site looked the part on desktop but collapsed on mobile — exactly where most of the audience was searching.
Diners were forced to phone the venue or wrestle with a clunky third-party widget to lock in a table. Pages took 3-4 seconds to load on 4G, so plenty of beach-goers never even made it to the reservations screen. The result was abandoned visits and front-of-house staff stuck on the phones.
A mobile-first rebuild, with the booking engine at the centre.
We rebuilt the site from the ground up around one outcome: turn a mobile beach-goer into a confirmed guest in under 30 seconds. That meant a fast, headless front end, a custom booking module wired into the venue's POS, and analytics that let us tighten the funnel weekly.
Behind the scenes, we built a concierge dashboard so the front-of-house team could see real-time bookings, flag VIP repeat diners and serve the floor — instead of fielding the phones.
Full-stack rebuild + UX refresh
Mobile-first design in a headless CMS, eliminating legacy code and cutting DOM elements by 42% for a noticeably faster experience on every device.
Seamless 1-click booking engine
Custom OpenTable-ready module — visitors reserve a table in under 30 seconds, live capacity syncs with the in-house POS, and confirmations land by SMS and email automatically.
Performance engineering
Edge caching, Brotli compression, lazy-loaded hero video and inlined critical CSS — pulling first meaningful paint under two seconds.
Revenue-ready analytics
GA4 funnels measure search-to-booking drop-off step by step, so we can run weekly CRO sprints against real data.
Staff workflow automation
A concierge dashboard flags VIP repeat diners and pushes real-time changes to the floor managers' tablets — freeing the team from the phones.
Faster on every screen. Tables filled, phones quiet.
Within 60 days of launch, direct table reservations were up 35% and mobile load time had dropped to 2.4 seconds — well below the original 3.8s. The site now matches the venue's reputation: fast, easy and always open.
Phone-based booking admin fell 38%, freeing the floor team for high-value guest service. And through peak summer, the autoscaling infrastructure held a zero-downtime record on bookings — no lost covers, no missed nights.
The numbers that filled the room.
A famous Sydney venue with a broken booking journey. Here's what a mobile-first rebuild and a 1-click reservation engine delivered in the first 100 days.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.