How Velocity Points lifted revenue 54% and returned 6X on SEO in one programme
Partnering with Whitehat Agency was a game-changer for us. Their strategic approach across SEO and paid campaigns delivered incredible results — 6X ROI, a massive surge in leads and real revenue growth. They truly understood our vision and turned it into performance.
Belinda LandryVelocity Group
A loyalty heavyweight with untapped digital headroom.
Velocity Points came to us with a clear ambition: accelerate growth through digital, and prove the ROI behind every dollar spent. The brand was strong; the digital programme behind it had room to grow.
Lead volume was sitting below capacity, organic visibility was missing the high-intent searches, and the funnel wasn't built to turn high-volume traffic into qualified prospects at scale. They needed a programme that would lift revenue and prove its math.
A precision SEO programme tied to a conversion engine.
We built a holistic performance programme around Velocity Points' real growth goals. SEO drove the qualified traffic. Tight landing-page work and funnel design turned that traffic into pipeline.
Every workstream was instrumented end to end, so the lift in rankings could be tracked through to lead volume and revenue — no guesswork, no vanity metrics.
SEO strategy that converts
Built a precision-targeted keyword and content plan focused on high-intent terms — turning every dollar of SEO spend into measurable revenue at 6X return.
High-converting lead funnels
Rebuilt landing pages around real customer intent, then optimised every step to push 2,162 new qualified leads into the sales pipeline.
Organic growth engine
Executed a fast-moving technical and content SEO programme that ranked 184 keywords on page one within three months and kept compounding.
Sustainable traffic growth
Content improvements, keyword targeting and technical fixes lifted organic traffic 67% year on year — building a durable awareness asset.
Real revenue, proven against every dollar spent.
Across the programme window Velocity Points generated 2,162 new leads, lifted organic traffic 67% year on year and ranked 184 keywords on page one of Google inside the first three months.
Most importantly, the numbers translated into revenue. The SEO programme returned 6× on investment and contributed to a 54% lift in revenue — proving the link between rankings, leads and the bottom line.
The numbers that powered the pipeline.
A loyalty brand with strong awareness and untapped digital headroom. Here's what a 6-month performance SEO programme delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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