How Viand.club booked 47% more diners and won page one on 100+ Thai-dining terms
Whitehat Agency turned our quiet fine-dining room into the hottest table in town. Their Local SEO and Google review programme put us at the top of every 'Thai restaurant' search, and reservations jumped more than 50% in just a few months. If you need diners queuing at the door, these are the experts to call.
Viand.clubRestaurant Team
Loved by regulars. Invisible to everyone else.
Viand.club is an upscale Thai fine-dining room in Woolloomooloo — a cult favourite with its small group of regulars. The problem was nobody else could find it. Anyone searching for Thai dining nearby was scrolling straight past.
The Google Business Profile was sparsely set up, the review count was tiny and local search rankings were weak. Competitors just streets away were winning the bookings every weekend.
A local-first SEO programme built around reservations.
We treated the Google Business Profile as the new front door — not the website. Then we built every other layer (on-page SEO, citations, reviews, structured data) around the way premium diners actually search.
Every play was scored against one metric: confirmed reservations from organic search. That kept the work tight and the wins easy to see.
Local-first SEO blueprint
Audited every on-page element, added LocalBusiness schema, and built a location-intent keyword strategy around 'Thai restaurant', 'fine dining Thai' and surrounding suburb terms.
Google Business Profile overhaul
Optimised categories, menus and Q&A; published weekly Google Posts to keep the listing fresh, clickable and visibly active.
Review-generation engine
QR-code review cards in the restaurant, post-dining emails and SMS follow-ups created a steady stream of 5-star feedback — 75 new reviews in the campaign window.
Citations + PR push
High-authority local citations, foodie-blog features and map embeds tightened NAP consistency and built the authority Google looks for in local results.
Menu + event mark-up
Structured data for seasonal tasting menus and events earned rich results and 'Reserve a Table' actions directly from the SERP — bookings before the click.
From quiet to the hottest table in the suburb.
In under six months Viand.club locked in 100+ keywords on page one of Google and took the #1 spot in the local pack for 'Thai restaurants Woolloomooloo' inside 90 days. The Google Business Profile became a booking engine of its own.
Online reservations climbed 47% quarter on quarter, Google Maps direction requests surged 45%, and the average rating moved from 4.2 to 4.9 — a number that pays back every time a new diner is choosing where to eat.
The numbers that filled the room.
A loved-but-hidden Thai fine-dining room in Woolloomooloo. Here's what local-first SEO and a Google review programme delivered in six months.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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