The Marketing Agency for Tradies that actually picks up the phone.
Plumbers, electricians, solar installers, roofers and HVAC techs. The marketing agency for tradies running postcode-level Google Ads, map-pack dominance and call tracking. We measure success in booked jobs and revenue per van — not impressions.
Trusted by teams at
Across managed tradies. GBP, citations, reviews and location-page templating.
$1 in, $12 of booked-job revenue out. Verified, measured, repeatable.
CallRail-tracked booked jobs. Revenue per van, not website visits.
If your current agency feels like a cost centre,
it probably is.
- —Agencies that bill for hours, not outcomes
- —Juniors running your strategy
- —Vanity dashboards that don’t tie to revenue
- —Slow, quarterly reporting with no accountability
- ✓A senior pod across strategy and execution
- ✓Strategy from operators who’ve scaled ASX brands
- ✓Real-time revenue attribution, not impressions
- ✓Weekly ship cycles with a named Growth Lead
Every lever a Marketing Agency for Tradies should pull.
Six disciplines. One senior pod. Industry-tailored playbook, weekly ship cycles, AI-native execution.
Map pack + GBP domination
Postcode-level GBP optimisation, citations, geo-tagged location pages.
Local Service Ads (LSA)
Google-verified LSA setup + optimisation. Pay-per-lead model, not per-click theatre.
Postcode Google Ads
Hyper-local Search + PMax segmented by service + postcode.
Call tracking + booking flow
CallRail dynamic insertion, recorded calls, bookings measured. Revenue per call.
Review programme
Automated review request flows post-job. Google, Word of Mouth, Hipages reviews.
Mobile-first conversion sites
Sub-2.5s LCP sites with click-to-call hero buttons. Tradie buyers are on phones.
Discover. Strategise. Execute. Compound.
Discover
Deep audit of your business, funnel, ad accounts and competitors. 7–10 days.
Strategise
A bespoke 12-month growth roadmap with KPIs, milestones and budget guardrails.
Execute
A senior pod ships campaigns, pages and automation in weekly sprints.
Compound
Monthly executive reviews with forecasts, attribution and next-level plays.
Real wins for Home Services & Trades.
A snapshot of the work we've shipped for home services & trades brands. Real numbers, signed off by the team that ran them.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Recognised by
As featured in
Whitehat vs the alternatives.
Three ways to work with us.
Every engagement is scoped to your goal — not slotted into a fixed retainer ladder. Pick the shape that matches where you are; we’ll forecast the investment in your first call.
Project Sprint
A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.
- ✓One senior strategist, one channel
- ✓Weekly working session
- ✓90-day roadmap on day 7
- ✓Direct Slack / Teams line
Growth Retainer
A senior pod plugged into your business. Strategist, specialists and creative working in weekly ship cycles, all tied to a revenue number your CFO signs off on.
- ✓Dedicated Growth Lead + senior pod
- ✓SEO, Paid, Web or AI — any mix
- ✓Weekly ship cycles, monthly QBRs
- ✓Revenue-tied attribution dashboard
Embedded Partner
Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.
- ✓Fractional CMO / Head of Growth
- ✓Multi-pod execution capacity
- ✓Priority ship queue
- ✓Executive board reporting
Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.
Marketing Agency for Tradies questions, answered straight.
Still got questions? Our team replies to every enquiry inside 24 hours.
What does a Marketing Agency for Tradies do?
A marketing agency for tradies builds the local-search and lead-acquisition stack for plumbers, electricians, solar installers, roofers, builders and HVAC techs — map-pack SEO, Google Local Service Ads, postcode-targeted Google Ads, call tracking and review programmes. As a tradie marketing agency, all our marketing for tradespeople is measured on revenue per van, not website visits.
How does Google LSA (Local Service Ads) work?
Google LSAs are pay-per-lead ads that show above regular Search results for service queries. You only pay when someone calls or messages — not per click. Whitehat handles Google verification, ongoing bid optimisation and lead-dispute claims.
Do you work with single-van or multi-van operations?
Both. Single-van operators get focused postcode + LSA work. Multi-van and franchise operations get territory-mapped campaigns, location-page templating and centralised reporting per van/branch.
What is the minimum monthly spend?
For LSAs and local Google Ads there's a practical minimum spend — below it, the management fee outweighs the optimisation upside.
How much does a marketing agency for tradies cost?
Our marketing agency for tradies management fees scale with ad spend and the number of postcodes worked, on top of your media budget. Single-van operators sit at the lower end; multi-van fleets higher. With a 12× average ROAS on Local Service Ads, every dollar of fee is recovered in booked-job revenue, not impressions.
What results can a tradie marketing agency deliver?
As a tradie marketing agency we deliver #1 map-pack rankings in your target postcode within 90 days, a 12× average ROAS on Google Local Service Ads — $1 in, $12 of booked-job revenue out — and a +220% lift in booked jobs year-on-year. Everything is CallRail-tracked to revenue per van, never website visits.
Which channels work best for marketing for tradespeople?
For most trades the highest-return channels are Google Local Service Ads (pay-per-lead, 12× average ROAS), map-pack SEO via Google Business Profile, and postcode-targeted Google Ads with call tracking. As a Google Premier Partner we sequence marketing for tradespeople around booked jobs — which is how we lift them +220% year-on-year.
Everything else we run in-house.
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.