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Soundfix Acoustics

How we delivered Soundfix Acoustics 487 leads and a 371% return in three months

Home Services & Trades · 3-month sprint
SEOGoogle AdsWeb Design

Shuey and Anuja at Whitehat Agency absolutely nailed our Google Ads strategy. Their smart campaign management and data-driven approach helped us attract the right customers, boost conversions and get the best bang for our buck. From refining audience targeting to tweaking ad performance, they made a real impact on our growth.

Soundfix Acoustics Team
Soundfix Acoustics
Soundfix Acoustics — home services SEO and Google Ads case study by Whitehat Agency
01
371%
Return on investment
From paid campaigns
02
487
New leads
Inside three months
03
45
Keywords on page one
Inside three months
01 · Challenge

A specialist trade, struggling to stand out.

Soundfix Acoustics needed to strengthen its online presence and start attracting high-intent leads in a specialist trade — a category where the searches that matter are narrow, the competition is sharp and the ad budgets need to work harder than the average.

The brief was for sustainable business growth, not a short-term spike — measurable, attributable and built to compound.

Pre-engagement baseline
Trade search · AU
Online presence
Thin
Lacking high-intent visibility
Lead quality
Mixed
Not converting cleanly
Paid efficiency
Light
ROI not where it should be
Authority signals
Low
Limited backlinks and content
02 · Approach

Targeted SEO plus ROI-led paid, run as one engine.

We focused on the narrow band of searches that turn into booked installs — paid campaigns weighted to high-intent keywords, organic rankings built around the same intent.

Underneath both: web design and site-structure improvements built to lift conversion, and a link-building programme to give the brand the authority signals the SERP wanted to see.

The growth playbook
4 workstreams

Targeted SEO and PPC strategy

Focused both channels on the right audience — maximising organic visibility and lifting paid conversion rates on the keywords that actually drove enquiries.

Website optimisation

Enhanced the site structure, content, web design and user experience to lift organic rankings and turn more visits into leads.

ROI-driven paid campaigns

Used data-backed advertising strategies to drive a 371% return on paid — including bid-strategy tuning and creative rotation tied to lead outcomes.

Strategic link building

Strengthened the brand's authority with high-quality content and authoritative backlinks — compounding the SEO gains over time.

03 · The result

487 leads, 371% return, 45 page-one keywords.

Inside three months, Soundfix Acoustics had 487 new leads, a 371% return on paid campaigns and 45 keywords ranking on page one. Year-on-year website traffic was up 34% across the same window.

What had been a narrow, hard-to-scale trade pipeline had turned into a consistent, attributable growth engine.

Return on investment · indexed ramp
Google Ads + GA4
371%
return on investment
Paid campaigns
StartM1M2M3M4
Results

The numbers that lifted the leads.

A specialist trade, a narrow SERP and a three-month build. Here's what a focused paid-plus-SEO programme delivered.

01
371%
Return on investment
From paid campaigns — every dollar of ad spend earning its keep.
02
487
New leads
Acquired inside three months from targeted digital strategy.
03
+34%
Website traffic YoY
Year-on-year growth across organic and paid, lifting brand visibility.
04
45
Page-one keywords
Rapid SEO improvement in just three months, locking in long-term visibility.
Running a specialist trade?

Narrow markets reward sharp targeting — and punish waste.

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Client voices

Words from the people paying us.

★★★★★

“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”

Emma
VP of Marketing, Microsoft Australia
★★★★★

“Whitehat treats my business like it’s their own. They really valued our company’s values.”

Whitney London
Founder, Eden Hair Extensions
★★★★★

“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”

Eric Lowenstein
CEO, Tego Insurance
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