How we delivered Meridian Homes 4,583 leads and a 9X return on paid
Partnering with Whitehat Agency has been one of the best decisions we've made for our digital growth. Their team took the time to truly understand our business goals and delivered a strategy that exceeded every expectation. We've seen a huge increase in high-quality leads and overall online visibility. Their expertise in both SEO and Google Ads has been instrumental to our success.
Frank BayssariCFO, Sales & Marketing Manager, Meridian Homes
A clear vision, a stalled pipeline.
Meridian Homes had a clear vision — to be the go-to destination for Australians seeking stylish, affordable homes. The problem was the digital channel between them and that customer. Inconsistent results from previous agencies, weak organic visibility on the searches that drive home buyers and an under-leveraged paid programme were all holding the brand back.
The brief was to build a powerful, scalable growth engine — capable of compounding leads, year after year.
Paid, organic and CRO — one compounding system.
We rebuilt the paid programme around high-converting buyer segments and ran a full-funnel SEO overhaul underneath. Real-time reporting dashboards and CRO frameworks were stood up at the same time so winning channels could be doubled down on, fast.
Every workstream was orchestrated as one system — paid, organic and CRO compounding each other across 12 months.
Hyper-targeted paid campaigns
Restructured the entire Google Ads programme to target high-converting buyer segments, optimising landing pages and ad copy to drive action — not just clicks.
Technical and content SEO overhaul
Deployed a full-funnel programme: fixed backend issues, lifted site architecture and scaled content around the high-volume keywords that drive home-buyer intent.
Data-driven optimisation
Stood up real-time reporting dashboards and CRO frameworks to track performance and fine-tune for maximum lead flow.
Integrated channel execution
Unified paid and organic into one compounding growth system — consistent gains, not channel-by-channel spikes.
9X return, 4,583 leads, 142 page-one keywords.
Across 12 months, paid was returning 9X — turning ad spend into long-term revenue. 4,583 new leads flowed into the sales pipeline and year-on-year website traffic was up 84%, unlocking new audiences through search.
142 keywords had ranked on page one — dominating the high-intent searches that drive the Australian housing market.
The numbers that moved the market.
A leading home builder, a fiercely competitive housing SERP and a 12-month build. Here's what a tightly orchestrated paid-plus-organic-plus-CRO programme delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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