What does a Meta Ads Agency do? +
A Meta Ads Agency manages your paid advertising across Facebook, Instagram, Messenger and Audience Network — so it doubles as your Facebook Ads agency and Instagram Ads agency under one roof. A senior Meta Ads Agency like Whitehat runs the full stack: creative strategy and production, audience research, Advantage+ Shopping campaigns, Conversion API server-side tracking, retargeting funnels and revenue-tied attribution — not just “boost post” button-pushing.
Are you a Meta Business Partner? +
Yes. Whitehat is a verified Meta Business Partner with direct access to Meta's account team, beta features and incident escalation. Partner status is awarded based on spend volume, campaign performance and certification — fewer than 5% of Australian agencies hold it.
What Meta Ads ROAS should I expect? +
Our blended average across managed accounts is 9.2× ROAS on cold traffic, 14×+ on retargeting. Your number depends on average order value, margin, sales cycle and creative quality — we forecast realistic ROAS for your business inside your free audit.
How much does Meta Ads management cost in Australia? +
Keep two costs separate: your ad spend (paid to Meta) and our management fee (paid to us). Management is typically charged as a percentage of ad spend — usually 10–20% — or as a fixed monthly retainer on larger accounts, so the fee scales with the work rather than a flat rate. Our sweet spot is brands spending five-figure to mid-six-figure monthly budgets on Meta, and the fee also covers the creative engine that makes the channel work: 30–60 ad variants a month, not just account management. We scope the exact figure against your account in your free audit, with the forecast return alongside it, and we don't lock you into a long-term contract.
How does iOS 14 affect Meta Ads results? +
iOS 14.5's App Tracking Transparency broke pixel-based attribution for ~30–40% of conversions on iPhones. We restore most of that signal via Conversion API server-side tracking, enhanced match (hashed email + phone), offline event uploads and value-based optimisation. Most clients see attribution recover to within 5% of pre-iOS 14 levels.
How much ad creative volume do you need each month? +
Meta's algorithm is starved for creative signal. We brief and produce 30–60 ad variants per month — a mix of static, video, UGC and image-text — so the algorithm has enough to learn from. Without volume, your “winners” plateau in 4–6 weeks.
What's the minimum monthly Meta Ads spend you'll work with? +
Our sweet spot is brands spending five-figure to mid-six-figure monthly budgets on Meta Ads. Below a workable monthly spend the management fee outweighs the optimisation upside; we'll tell you honestly during the audit if you're better off self-managing for now. If you are, our ad copywriting guide, The Hundred-Year Ad, shows you how to write the ads yourself.
Do you specialise in Advantage+ Shopping campaigns? +
Yes. ASC+ is now the dominant campaign type for eCommerce on Meta. We segment ASC+ by creative cluster, control audience overlap with prospecting campaigns, feed value-based signals via Conversion API, and exclude existing customers properly. The default ASC+ setup most agencies use leaves significant performance on the table.
Do you run Instagram ads as well as Facebook? +
Yes. Instagram and Facebook ads are bought through the same Meta Ads platform, so every campaign spans both — plus Reels, Stories and the Audience Network wherever they convert. As a Meta Business Partner we place budget where it performs best for your offer — part of how we hit 9.2× ROAS on cold paid-social traffic.
