LinkedIn Ads that reach decision-makers and put qualified meetings in your pipeline.
LinkedIn is the only platform where you can target by job title, seniority, company size and industry simultaneously. As a B2B LinkedIn Ads agency, we build campaigns that cut through the feed noise and deliver the qualified pipeline your sales team actually wants to talk to.
Trusted by teams at
LinkedIn lets you reach the CFO at a 200-person SaaS company in Sydney by name. We build audience segments that match your ideal customer profile at a precision no other platform can match for B2B.
Across our B2B LinkedIn engagements, clients see an average 165% improvement in qualified pipeline within six months — measured by sales-accepted opportunities, not just raw leads.
LinkedIn feeds are competitive. Our creative team writes and designs ads that stop decision-makers mid-scroll — with messaging that speaks directly to the business problem your offer solves.
If your current agency feels like a cost centre,
it probably is.
- —Agencies that bill for hours, not outcomes
- —Juniors running your strategy
- —Vanity dashboards that don’t tie to revenue
- —Slow, quarterly reporting with no accountability
- ✓A senior pod across strategy and execution
- ✓Strategy from operators who’ve scaled ASX brands
- ✓Real-time revenue attribution, not impressions
- ✓Weekly ship cycles with a named Growth Lead
Everything a LinkedIn Ads agency runs, built for B2B pipeline.
ICP targeting, performance creative and pipeline reporting — everything your B2B sales team needs LinkedIn to deliver.
LinkedIn Ads strategy & setup
Full account architecture — campaign structure, audience segmentation, bidding strategy and pixel setup — built on your ICP and validated against your pipeline targets before a single dollar is spent.
Sponsored Content campaigns
Single-image, carousel and video Sponsored Content campaigns built for feed performance — targeted at decision-makers and optimised weekly against CPL and pipeline contribution.
Message Ads & InMail
Personalised Message Ads delivered directly to your ICP's LinkedIn inbox — with copy that feels like a genuine peer message, not a broadcast, and clear CTAs mapped to your sales process.
Lead Gen Form campaigns
LinkedIn Lead Gen Forms pre-filled with member profile data — removing friction from the conversion step and delivering verified B2B contact data directly to your CRM.
Audience segmentation & lookalikes
Layered audience builds using job title, seniority, company size, industry, skills and lookalike audiences from your existing customer list — so every dollar reaches someone who fits your ICP.
Pipeline & CPL reporting
Monthly reporting tied to pipeline and cost per qualified lead — not vanity metrics like impressions. Every report includes a clear view of what LinkedIn is contributing to your sales pipeline.
Discover. Strategise. Execute. Compound.
Discover
Deep audit of your business, funnel, ad accounts and competitors. 7–10 days.
Strategise
A bespoke 12-month growth roadmap with KPIs, milestones and budget guardrails.
Execute
A senior pod ships campaigns, pages and automation in weekly sprints.
Compound
Monthly executive reviews with forecasts, attribution and next-level plays.
Real Google Ads results from real Australian brands.
A snapshot of the Google Ads work we've shipped. Real numbers, signed off by the team that ran them.
Eden Hair Extensions
Salesforce
Tego Insurance
The Meat Store
Wiise
Badge of Honour
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Recognised by
As featured in
Whitehat vs the alternatives.
Three ways to work with us.
Every engagement is scoped to your goal — not slotted into a fixed retainer ladder. Pick the shape that matches where you are; we’ll forecast the investment in your first call.
Project Sprint
A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.
- ✓One senior strategist, one channel
- ✓Weekly working session
- ✓90-day roadmap on day 7
- ✓Direct Slack / Teams line
Growth Retainer
A senior pod plugged into your business. Strategist, specialists and creative working in weekly ship cycles, all tied to a revenue number your CFO signs off on.
- ✓Dedicated Growth Lead + senior pod
- ✓SEO, Paid, Web or AI — any mix
- ✓Weekly ship cycles, monthly QBRs
- ✓Revenue-tied attribution dashboard
Embedded Partner
Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.
- ✓Fractional CMO / Head of Growth
- ✓Multi-pod execution capacity
- ✓Priority ship queue
- ✓Executive board reporting
Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.
LinkedIn Ads questions, answered straight.
Still got questions? Our team replies to every enquiry inside 24 hours.
Why use a LinkedIn advertising agency for B2B marketing?
LinkedIn's targeting capabilities — job title, seniority, company size, industry and skills — are unmatched for reaching B2B decision-makers at scale. While CPCs are higher than on Meta or Google, the quality of leads is significantly better for considered B2B purchases, making a specialist LinkedIn advertising agency the highest-ROI paid partner for many Australian B2B businesses.
What LinkedIn ad formats work best for B2B?
For B2B lead generation, Sponsored Content (single image and video) and Lead Gen Forms consistently deliver the strongest CPL results. Message Ads work well for high-intent account-based marketing. The right mix depends on your offer, sales cycle length and pipeline stage — we recommend based on your specific ICP and goals.
What budget do we need to run LinkedIn Ads effectively?
LinkedIn requires a minimum daily budget of $10 AUD per campaign, but to generate meaningful data and pipeline volume most clients invest a meaningful monthly budget, separate from LinkedIn Ads management fees. We optimise aggressively within your budget and scale spend to channels and audiences that are delivering qualified pipeline.
How do you measure LinkedIn Ads ROI?
We measure LinkedIn performance by qualified pipeline generated and cost per sales-accepted lead — not impressions or clicks. We integrate LinkedIn's Insight Tag with your CRM so we can track from first click through to closed revenue, giving your sales and marketing teams a clear view of LinkedIn's contribution.
Can you run LinkedIn Ads alongside our Google and Meta campaigns?
Yes, and as a multi-channel LinkedIn Ads agency we recommend it for most B2B brands. LinkedIn, Google and Meta serve different buyer-journey stages. LinkedIn excels at top-of-funnel awareness and lead capture with your ICP. Google captures active search intent. Meta retargets and nurtures. We align all three channels to a single pipeline strategy.
How much does LinkedIn Ads management cost?
Whitehat LinkedIn Ads management fees are separate from your media spend, which most B2B clients set to match their pipeline targets. The right investment depends on your ICP size and sales cycle. As a Google Premier Partner in the top 3% of Australian agencies, we tie every dollar to qualified pipeline — clients average +165% in six months.
What makes a good LinkedIn advertising agency?
A good LinkedIn advertising agency builds audiences from your ideal customer profile, writes creative that stops the scroll and reports on qualified pipeline rather than impressions. Look for genuine B2B experience and CRM-connected attribution from first click to closed revenue. Across 80+ B2B brands, our LinkedIn campaigns average a +165% lift in qualified pipeline within six months.
What's included in your LinkedIn Ads management?
Our LinkedIn Ads management includes account strategy and setup, Sponsored Content campaigns, Message Ads and InMail, Lead Gen Form campaigns, layered audience segmentation and lookalikes, and monthly pipeline and cost-per-qualified-lead reporting. We optimise weekly against pipeline contribution, not vanity metrics — which is how our B2B clients reach an average +165% qualified pipeline in six months.
Everything else we run in-house.
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.