The YouTube Ads agency that turns views into 8.4× return on spend.
8.4× average ROAS across our managed video book. We're a senior-only YouTube Ads agency and Google Premier Partner — a video advertising agency running Video Action, Demand Gen and Shorts that build demand and convert, not vanity view counts. Our YouTube Ads management is engineered for pipeline and revenue.
Trusted by teams at
Across video retainers in 2024–2025. Driven by audience and creative testing, not bigger budgets.
First 90 days after audience and bidding rebuild. More qualified reach for the same spend.
Google Premier Partner since 2013 — the top 3% of Australian agencies by performance.
If your current agency feels like a cost centre,
it probably is.
- —Agencies that bill for hours, not outcomes
- —Juniors running your strategy
- —Vanity dashboards that don’t tie to revenue
- —Slow, quarterly reporting with no accountability
- ✓A senior pod across strategy and execution
- ✓Strategy from operators who’ve scaled ASX brands
- ✓Real-time revenue attribution, not impressions
- ✓Weekly ship cycles with a named Growth Lead
Every lever a YouTube Ads agency should pull.
Six disciplines. One Google Premier Partner pod. Weekly ship cycles. No juniors burning view budgets on the wrong audiences.
Video Action & Demand Gen campaigns
Skippable in-stream, in-feed and Shorts campaigns built for conversions and qualified pipeline — the core of YouTube Ads management, not just reach for reach's sake.
Audience strategy & targeting
Custom segments, in-market and affinity audiences, first-party match lists and lookalikes — so your video advertising agency spend reaches buyers, not bots.
Creative strategy & hooks
Script angles, hook testing in the first 5 seconds, and multi-variant cutdowns. We work with your footage or brief your production — the creative decides whether the view converts.
Full-funnel & retargeting
Top-of-funnel demand creation that compounds Search and Shopping ROAS, plus retargeting of video viewers and site visitors back into your funnel.
Learn moreLanding pages & conversion rate
The view is only half the cost — the landing page decides whether it converts. We design and split-test pages that turn YouTube traffic into booked revenue.
Learn moreConversion tracking & revenue reporting
Server-side tracking, enhanced conversions, view-through attribution and GA4 + GTM feeding Looker Studio dashboards mapped to revenue and CAC — not views. CFO-friendly weekly and monthly readouts.
Discover. Strategise. Execute. Compound.
Discover
Deep audit of your business, funnel, ad accounts and competitors. 7–10 days.
Strategise
A bespoke 12-month growth roadmap with KPIs, milestones and budget guardrails.
Execute
A senior pod ships campaigns, pages and automation in weekly sprints.
Compound
Monthly executive reviews with forecasts, attribution and next-level plays.
Real Google Ads results from real Australian brands.
A snapshot of the Google Ads work we've shipped. Real numbers, signed off by the team that ran them.
Eden Hair Extensions
Salesforce
Tego Insurance
The Meat Store
Wiise
Badge of Honour
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
Recognised by
As featured in
Whitehat vs the alternatives.
Three ways to work with us.
Every engagement is scoped to your goal — not slotted into a fixed retainer ladder. Pick the shape that matches where you are; we’ll forecast the investment in your first call.
Project Sprint
A focused, time-boxed engagement with a single senior specialist. Fixed scope. Fixed outcome. One hand on one lever.
- ✓One senior strategist, one channel
- ✓Weekly working session
- ✓90-day roadmap on day 7
- ✓Direct Slack / Teams line
Growth Retainer
A senior pod plugged into your business. Strategist, specialists and creative working in weekly ship cycles, all tied to a revenue number your CFO signs off on.
- ✓Dedicated Growth Lead + senior pod
- ✓SEO, Paid, Web or AI — any mix
- ✓Weekly ship cycles, monthly QBRs
- ✓Revenue-tied attribution dashboard
Embedded Partner
Senior Whitehat strategists integrated alongside your in-house team. We sit your stand-ups, ship from your repos, and report to your exec. Effectively a fractional growth function.
- ✓Fractional CMO / Head of Growth
- ✓Multi-pod execution capacity
- ✓Priority ship queue
- ✓Executive board reporting
Why no public pricing? Because a real growth program is scoped to your goal, your stack and your stage — not a price tag a competitor can screenshot. Book a free call; we’ll give you a forecasted investment and an expected return inside 30 minutes.
YouTube Ads agency questions, answered straight.
Still got questions? Our team replies to every enquiry inside 24 hours.
What does a YouTube Ads agency do?
A YouTube Ads agency manages your video advertising end to end — Video Action, Demand Gen and Shorts campaigns, audience targeting, creative strategy, conversion tracking and reporting. As a senior YouTube advertising agency, Whitehat ties every campaign to pipeline and revenue rather than view counts, and our managed video book returns 8.4× average ROAS.
How much does YouTube Ads management cost in Australia?
Separate two costs: your ad spend (paid to Google) and our management fee (paid to us). YouTube Ads management is typically a percentage of ad spend — usually 10–20% — or a fixed retainer for larger accounts. We work best with brands spending five-figure to mid-six-figure monthly budgets, and we scope the exact fee against your account in your free audit before you commit to anything.
How do I choose a YouTube Ads agency?
Ask three things: does a senior strategist run your account, do they own creative strategy (not just media buying), and do they report on revenue and pipeline rather than views. Video lives or dies on the hook and the audience, so any video advertising agency that ignores creative testing will waste budget. We do all three, backed by Google Premier Partner status since 2013.
Does YouTube advertising actually drive sales, or just brand awareness?
Both — when it's built for it. Video Action and Demand Gen campaigns are engineered for conversions, and view-through attribution captures the sales that video influences before the final click. Across our book, YouTube advertising lifts view-through conversions 212% on average, and we report the full revenue contribution, not just direct clicks.
Do you make the video creative, or do we?
Either works. We can run YouTube Ads management on your existing footage, repurpose it into hook-tested cutdowns, or brief a production partner against the angles our data says will convert. The first 5 seconds decide the result, so we obsess over hook variants and test 3 or more per campaign rather than trusting a single hero edit.
How is YouTube Ads management different from Google Search ads?
Search captures existing demand; YouTube creates it. A video advertising agency builds awareness and consideration that compounds your Search and Shopping ROAS down the funnel, lifting view-through conversions 212% on average across our book. We run them together — YouTube to fill the top of the funnel, Search and Shopping to capture the intent it generates — and attribute across both so you see the true return.
Can you work with our existing YouTube and Google Ads account?
Yes — we audit before we touch anything. About 60% of audited video accounts get an audience and creative rebuild for faster results; 40% keep the existing structure and we optimise inside it. Either way you own the account, the creative and the data, and we typically cut cost-per-view 41% in the first 90 days.
What's the minimum monthly spend you'll work with?
Our sweet spot is brands spending five-figure to mid-six-figure monthly budgets across YouTube and the wider Google Ads ecosystem. Below a workable monthly spend the management fee outweighs the optimisation upside; we'll tell you honestly during the free audit if you're better off self-managing for now. No lock-in contracts — we earn the retainer on results.
Everything else we run in-house.
Your competitors
are compounding.
Catch up in 30 min.
A free strategy session with a senior strategist — no juniors, no sales pitch. Walk away with a 90-day roadmap, a revenue forecast, and a live teardown of your ad accounts.