The Microsoft Ads agency that wins the channel everyone else ignores.

A Microsoft Ads agency manages your advertising across the Microsoft Advertising network — Bing, Edge and Yahoo — covering Search, Shopping and the Audience Network. That means campaign builds, bidding, audiences, UET conversion tracking and reporting. As a senior Bing Ads agency, Whitehat ties every campaign to revenue, and our managed book returns 12.8× average ROAS.

Separate two costs: your ad spend (paid to Microsoft) and our management fee (paid to us). Microsoft Ads management is typically a percentage of ad spend — usually 10–20% — or a fixed retainer for larger accounts. We work best with brands spending five-figure to mid-six-figure monthly budgets, and we scope the exact fee against your account in your free audit before you commit to anything.

Ask whether they build natively for Microsoft Advertising or just import your Google account, whether a senior strategist runs it, and whether they report on revenue rather than clicks. A lazy Google import leaves Microsoft's lower CPCs and LinkedIn targeting untapped. We build natively and tune for the channel, which is how we hold CPCs roughly 31% below Google.

Yes — Bing Ads was renamed Microsoft Advertising, so a Bing Ads agency and a Microsoft Advertising agency are the same thing. The platform now spans the Bing search engine, the Edge browser, Yahoo, AOL and the Microsoft Audience Network — reaching over 1 billion monthly users worldwide. The rename matters because the reach is far wider than just Bing search, and it captures buyers Google never sees.

Almost always, yes. Microsoft Advertising reaches an audience that skews older, higher-income and B2B, at CPCs often 30% lower because fewer advertisers compete there. Adding it alongside Google typically lifts conversions 187% on the incremental traffic. We import what works from Google, then tune it for Microsoft rather than running a carbon copy.

You can, and we do — but importing is only the starting point. Bids, audiences, copy and negatives all need tuning for Microsoft's different traffic and CPCs that run roughly 31% below Google. Most Bing Ads agency competitors import and walk away; we treat the import as day 1 of proper Microsoft Ads management and optimise from there, week by week.

The standout is LinkedIn profile targeting — job title, company and industry — built into Microsoft Advertising and available on no other search platform. Combined with the Microsoft Audience Network across Edge and Outlook, it makes the channel exceptional for B2B and high-value lead-gen, where we routinely see cost-per-lead well below Google.

Our sweet spot is brands spending five-figure to mid-six-figure monthly budgets across Microsoft and the wider paid-search ecosystem. Below a workable monthly spend the management fee outweighs the optimisation upside; we'll tell you honestly during the free audit if you're better off self-managing for now. No lock-in contracts — we earn the retainer on results.