The Google Shopping agency that returns $14.50 for every $1 spent.

A Google Shopping agency manages your product-listing ads end to end — Merchant Center setup and feed health, Standard Shopping and Performance Max campaigns, smart bidding, product data and reporting. As a senior Google Shopping ads agency, Whitehat ties every campaign to revenue and margin rather than impressions, and our managed book returns 14.5× average ROAS.

Separate two costs: your ad spend (paid to Google) and our management fee (paid to us). Shopping ads management is typically a percentage of ad spend — usually 10–20% — or a fixed retainer for larger feeds. We work best with stores spending five-figure to mid-six-figure monthly budgets, and we scope the exact fee against your account in your free audit before you commit to anything.

Ask three questions: do they engineer the product feed (not just the campaigns), is a senior strategist on your account, and do they report on revenue and margin rather than clicks. The feed drives roughly 80% of Shopping performance, so any Google Shopping management partner that ignores Merchant Center will leave money on the table. We do all three, backed by Google Premier Partner status.

Standard Shopping gives you SKU-level control and transparent search-term data; Performance Max blends Shopping, Search, Display and YouTube inventory with more automation but less visibility. We run both — usually PMax for scale plus a Standard Shopping layer for control — and segment asset groups by margin, a structure that has lifted client revenue 265% on average without working against your profit.

Your feed is the targeting. Google matches search queries to product titles, attributes and categories, so weak titles, missing GTINs or disapproved items quietly cap your reach. Our feed engineering — title rewrites, attribute hygiene and custom labels — typically lifts Shopping revenue 265% on average without raising the budget a single dollar.

Yes — we audit before we touch anything, across Shopify, WooCommerce and headless stacks. About 60% of audited accounts get a feed and campaign rebuild for faster results; 40% keep the existing structure and we optimise inside it. Either way you own the Merchant Center account, the feed and the data.

Most stores see measurable lift within 14–30 days of a feed and bidding rebuild — fixing disapprovals alone often unlocks revenue in the first week. The first 90 days are where compounding kicks in: cleaner data feeds smarter bidding, which feeds higher ROAS. We report on the curve weekly.

Our sweet spot is stores spending five-figure to mid-six-figure monthly budgets on Google Shopping. Below a workable monthly spend the management fee outweighs the optimisation upside; we'll tell you honestly during the free audit if you're better off self-managing for now. No lock-in contracts — we earn the retainer on results.