How we delivered $87K in revenue and a 420% return for Badge of Honour in 60 days
Our partnership with Whitehat Agency has been nothing short of extraordinary. In just 60 days, they delivered $80K+ in revenue and a 420% ROI through a highly effective Google Ads strategy. Their team took the time to understand our business needs and executed a campaign that exceeded all our expectations. Highly recommend!
Badge of Honour TeamBadge of Honour
A trusted brand, but paid spend that wouldn't return.
Badge of Honour is a respected name in premium badges and embroidered products — strong brand, quality range, loyal following. The ambition was to scale online revenue without diluting any of that. The friction was in the funnel.
Google Ads was inconsistent, conversion rates on paid traffic were low, and organic visibility on core category terms wasn't carrying its weight. Reporting was patchy enough that it was hard to know which lever to pull next.
Restructure the ads, tighten the site, measure everything.
We rebuilt the Google Ads account around high-intent product and category keywords, with seasonal promo support and tighter bidding. In parallel we ran a focused SEO programme on the pages that already had buying intent.
Then we cleaned up tracking end-to-end so every dollar of spend was attributable, every conversion visible, and every optimisation made on real data rather than guesswork.
Google Ads rebuild
Restructured campaigns around high-intent keywords, product categories and seasonal promotions, with strategic bidding and tighter ad copy. The result was a 420% ROI inside 60 days.
Category-led SEO
Optimised category and product pages around the terms Badge of Honour's customers actually search, lifting organic traffic 22% year on year and supporting paid with compounding free traffic.
Conversion rate optimisation
Refined landing pages, sharpened mobile UX and rewrote calls-to-action across the funnel so more of the paid traffic actually converted into orders.
Performance tracking
Integrated proper analytics so every campaign, keyword and conversion was measurable — making continuous optimisation possible rather than theoretical.
$87K in 30 days, a 420% return, and a growing organic base.
Inside 60 days, Badge of Honour pulled $87K in revenue from the paid programme and recorded a 420% return on Google Ads spend — every dollar in returning more than four back.
Organic traffic lifted 22% year on year over the same window, giving the business a compounding, lower-cost channel to sit alongside the paid wins.
The numbers behind the 60-day sprint.
An established brand, inconsistent paid returns and an organic channel waiting to be unlocked. Here's what a Google Ads rebuild plus category-led SEO delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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