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Dynamic Gift

How we added $100K in revenue and 1,000+ page-one keywords for Dynamic Gift

eCommerce & DTC · 2-month sprint
SEOConversion Rate Optimisation

Whitehat Agency's digital marketing expertise took our business to the next level. Not only did we experience a $100K boost in revenue, but they also helped us get over 1,000 keywords ranking on page one of Google. Their targeted strategies and hands-on approach are second to none. Highly recommend!

Dynamic Gift Team
Dynamic Gift
Dynamic Gift — corporate gifting SEO case study by Whitehat Agency
01
$100K
Added revenue
Within 2 months
02
1,000+
Keywords on page one
Within 6 months
03
+45%
Organic traffic, YoY
Compounding lift
01 · Challenge

A premium range buried by a crowded category.

Dynamic Gift is a leader in corporate gifts and promotional products — a strong catalogue and a strong reputation. The challenge was simple to describe and hard to solve: in one of Australia's most saturated eCommerce verticals, their products weren't being found.

Organic visibility was thin on the high-intent terms that actually trigger a corporate buying decision. Without a scalable funnel turning one-time buyers into repeat customers, growth was capped from both ends.

Pre-engagement baseline
Organic search · AU
Category
Saturated
Corporate gifting AU
Organic visibility
Limited
High-intent terms
Customer journey
Leaky
Mobile + checkout
Acquisition funnel
Capped
Low repeat rate
02 · Approach

SEO at scale, plus a funnel built to convert.

We built a programme around the search terms corporate buyers actually use — product, category and high-intent gifting queries — then engineered the site to convert the traffic when it arrived.

Every play was data-led. Every page was earning its place. The brief was straightforward: rank the catalogue and remove friction at every step of the buy.

The growth playbook
3 workstreams

SEO audit + foundations

A full technical and content audit set the baseline. We optimised product pages, fixed indexing issues and gave the site the architecture it needed to compete on competitive corporate-gift terms.

Content at scale

We built targeted blogs and landing pages around high-intent corporate gifting and promotional-product searches — content engineered to rank and to convert browsers into enquiries.

CRO + UX optimisation

We tightened mobile usability, streamlined the checkout and layered in trust signals so more of the lifted traffic actually placed an order.

03 · The result

$100K in two months, and the keyword base to keep compounding.

Inside two months, the SEO programme delivered $100K in additional revenue — a clear, immediate return on a long-term play.

By six months, more than 1,000 keywords were sitting on page one of Google, and organic traffic was up 45% year on year. Dynamic Gift moved from competitive player to category-leading visibility.

Organic performance · 6 months
GSC + client account
Dynamic Gift organic performance report showing keyword growth
Results

The numbers behind the breakout.

A premium range, a saturated category and a funnel waiting to be unblocked. Here's what SEO at scale plus tight CRO delivered.

01
$100K
Added revenue
Acquired within just two months of the engagement.
02
1,000+
Keywords on page one
Across product and category terms, within six months.
03
+45%
Organic traffic, YoY
Sustained organic growth from content and on-page work.
04
Higher
Conversion rate
Mobile, checkout and trust signals tightened end-to-end.
Buried in a competitive category?

We'll show you the SEO plays that move buyers, not just rankings.

60-minute teardown with a senior strategist. We'll map your highest-intent keywords, the pages that should be earning them and the funnel changes that turn the traffic into revenue. Yours to keep.

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Client voices

Words from the people paying us.

★★★★★

“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”

Emma
VP of Marketing, Microsoft Australia
★★★★★

“Whitehat treats my business like it’s their own. They really valued our company’s values.”

Whitney London
Founder, Eden Hair Extensions
★★★★★

“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”

Eric Lowenstein
CEO, Tego Insurance
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