How we lifted Bala Bangles' organic revenue 40.9% in five weeks
In just five weeks, Whitehat Agency turned our stagnant organic channel into a revenue powerhouse — up by 40% and still climbing. Their team felt like an extension of ours: proactive, data-driven and laser-focused on ROI. We couldn't have asked for a better growth partner.
Team Bala BanglesBala Bangles
A social-media hit — too reliant on paid for growth.
Bala Bangles were already a social-media hit, yet organic search performance lagged behind demand. Traffic was flat, non-branded keywords barely ranked and revenue relied too heavily on paid ads.
With a new product drop on the way, the brief was sharp: a rapid organic revenue boost, broader visibility for high-value queries like "wearable weights" and "stylish fitness gear", and a clean technical foundation for international expansion.
Fix the technical base, then take the non-brand SERP.
We deployed a blitz-scale programme built for speed and sustainability. The first week was technical — indexation, Core Web Vitals and duplicate-content issues all cleared — so every content win compounded straight away.
From there, intent-first keyword work attacked the category space, supported by a structured review-acquisition playbook and live revenue dashboards that kept the team focused on the metrics that mattered.
90-day technical sprint
Audited and fixed indexation, Core Web Vitals and duplicate-content issues inside week one — clearing the path for content and authority to compound.
Intent-first keyword and content engine
Re-mapped site architecture around "bangles weights", "ankle and wrist weights" and long-tail lifestyle queries — and deployed conversion-driven landing pages in Bala's signature voice.
Authority and local signals
Rolled out a structured review-acquisition playbook that generated 200+ five-star Google Business Profile reviews — boosting local pack visibility and trust signals at the SERP level.
Schema and snippet optimisation
Added Product, FAQ and Review schema across the site to win rich-result real estate and lift click-through rate from existing rankings.
Revenue-centric reporting
Live Looker Studio dashboards tied keyword clusters directly to sales — keeping the team laser-focused on what was actually moving revenue.
40.9% organic revenue lift — in five weeks.
Inside five weeks, organic revenue lifted 40.9% — fuelled by 62% growth in non-brand traffic for "wearable weights" and related terms. The brand was finally showing up at the moment of intent.
Thirty-eight keywords reached the number-one position and 100-plus landed on page one overall, while better-educated, higher-intent shoppers lifted average order value 27%.
The numbers that broke the plateau.
A social-media hit, a stagnant organic channel and a five-week clock. Here's what an intent-first SEO sprint delivered.
Words from the people paying us.
“Whitehat Agency has done a remarkable job with the Wiise project. The quality of work is unmatched. The team there is highly creative and results focused. They helped us deliver the Wiise website in record time and worked really well with our internal team. Then once the website was live, they helped with the digital marketing launch campaign with exceptional results. Thank you.”
“Whitehat treats my business like it’s their own. They really valued our company’s values.”
“Whitehat didn’t just send more traffic — they sent qualified doctors ready to insure. 300+ fresh leads and an 18% jump in completed quotes.”
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