The performance marketing agency that turns spend into 14.5× ROAS.

A performance marketing agency runs paid media where every dollar is accountable to a measurable result — leads, sales or revenue — rather than impressions or brand awareness. A senior team like Whitehat manages paid search, paid social and conversion work together, ties it all to your CRM, and reports on return. Our managed accounts average 14.5× ROAS.

PPC and Google Ads are channels; performance marketing is the discipline that runs them all to a profit target. We manage paid search, paid social and shopping as one account, then optimise the landing pages and offers so the traffic converts. The result is full-funnel accountability — 14.5× average ROAS — not a single channel optimised in isolation.

Management scales with your ad spend, the number of channels and the complexity of your funnel — there's no flat rate, because a fair scope depends on your goals and market. We forecast the expected return alongside the investment in your free audit, so you see the ROI case before committing to anything. Most clients reinvest from the returns we generate.

Google Ads, Microsoft Ads, Performance Max and Shopping for search; Meta, TikTok and LinkedIn for paid social; plus retargeting and programmatic where they earn their place. We pick the channel mix from your funnel and margins, not our preference — and we shift budget toward whatever returns the best ROAS, reviewed weekly.

Yes — ecommerce performance marketing is core to what we do. We optimise product feeds, target blended ROAS rather than last-click, and build prospecting-to-retention funnels that lift average order value and lifetime value. For online retailers we routinely hit 14.5× return on ad spend across Shopify, WooCommerce and headless stores.

We unify your ad platforms, GA4 and CRM into one dashboard and report on revenue and pipeline, not vanity metrics. Every channel carries a target ROAS or cost-per-acquisition, reviewed weekly. You always know what each dollar returned — that transparency is how we've generated $650M+ for clients since 2013.

Paid channels move fast — most accounts show meaningful improvement within 30–60 days as we restructure, fix tracking and reallocate budget to winners. The compounding gains, from creative testing and conversion-rate work, build over 3–6 months. We forecast the curve in your audit so you know what to expect and when.

Both — and that's the point. Buying cheaper clicks only goes so far; the bigger wins come from converting more of the traffic you already pay for. We test landing pages, offers and checkout flows continuously, which is why our accounts average a +187% conversion-rate lift on top of the media improvements.

Judge agencies on accountability, not promises. The best performance marketing companies are senior-led, report on revenue rather than clicks, and tie every channel to a target return — not the cheapest manager or a junior running templates. As a Google Premier and Meta Business Partner generating $650M+ since 2013, we put the ROI case in writing before you commit.